smarttouch interactive: SmartTouch® Interactive Achieves Personal Best for 2017 Star Awards, Earns 17 Finalist Positions - 06/20/17 10:10 AM

The Texas Association of Builders (TAB) has announced the finalists for the 2017 Star Awards! Out of the 19 submissions we presented, SmartTouch® Interactive has finalized in 17 positions. This record-breaking number is a personal best and a win in itself for the SmartTouch® Team!
TAB initiated the Texas Star Awards to feature and recognize the exemplary work of home builders, realtors, sales professionals, remodelers, architects, marketing agencies, and other industry leaders across Texas and the Southwest. With more than 75 nomination categories and hundreds of entries, to finalize or win in just one category is a remarkable accomplishment.
Submission entries were judged by … (0 comments)

smarttouch interactive: Give Your Emails The Best Chance Of Delivery With Smart+ Campaign Tools - 06/20/17 09:57 AM
IMPROVE THE QUALITY OF YOUR CAMPAIGNS & CONFIDENTLY SEND TO BUYERSWe’ve added new enhancements to our lead nurturing CRM/Marketing Automation platform, NexGen, that combines the power of Litmus Email Previews with mail-tester spam testing.
Our Smart+ Campaign Tools will improve the overall quality and delivery of your email campaigns by allowing you to preview your content in multiple email clients and spam test your emails before pressing send. 
Try it free during the month of June and then…
SPECIAL PROMOTIONAdd To Contract By June 30, 2017, For Special Pricing of $50 Per Month
Regular Pricing Effective July 1, 2017, At $125 Per Month
SMART+ CAMPAIGN TOOLS INCLUDE: Smart Previews, powered by Litmus, allows … (0 comments)

smarttouch interactive: SmartTouch® Interactive Expands Relationships With Marketing And NexGen CRM Clients - 06/20/17 09:50 AM
The Comprehensive Digital Marketing Agency Hits A Record of Adding And Expanding Relationships with 16 Clients Total In The First 4 Months of 2017Austin, TX –  May 23, 2017 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation, and home builder lead nurturing CRM solution company, today announced their expansion of new and existing clients, hitting a new record for the company since its founding in 2010.
SmartTouch® Interactive is a comprehensive lead generation marketing agency of record that helps new home builders and developers sell more homes faster by generating and nurturing leads through custom marketing programs and utilizing a CRM/Marketing Automation platform, SmartTouch® NexGen. … (0 comments)

smarttouch interactive: The SmartTouch® Team Takes a Trip to Tres Lagos! - 06/20/17 09:42 AM
A shout out to our client and friends at Rhodes Enterprises! Tres Lagos is their beautiful mixed-use community being developed in one of the RGV’s top growing areas in McAllen, TX. The SmartTouch® team visited the masterminds behind this exceptional community for the quarterly review of their lead generation marketing program and toured the development of Tres Lagos’ three neighborhoods, community center, amphitheater, and on-site IDEA school as well as Rhodes Enterprises other master-planned community Bentsen Palm.
At the Home Office ready for … (0 comments)

smarttouch interactive: SmartTouch® Interactive Attends BDX Digital Transformation Summit - 05/02/17 12:21 PM

The BDX Digital Transformation Summit 2017 is an intimate event for real estate industry leaders wanting to stay up to date on new digital trends and the customer experience/marketing. In many ways, this event pushes the boundaries of current real estate marketing trends by bringing in speakers from outside the industry as well to inspire fresh ideas and new approaches.
SmartTouch® Interactive attended the Cocktail Reception and 2-day event as a sponsor and as a company looking to take advantage of the new information and technology presented.
Cynthia Barbarito, Sr. Account Director of SmartTouch … (0 comments)

smarttouch interactive: SmartTouch® Interactive Wins Inaugural Grand MAX Associate of the Year at MAX Awards 2017 - 05/02/17 12:08 PM
The Sales and Marketing Excellence (MAX) awards were presented at the annual HBA of Greater Austin’s 2017 MAX Awards Gala held April 8th at the JW Marriott Austin. Two of the awards we were presented with were entirely new to MAX this year, and we were incredibly excited and honored to be one of the first to receive them.
Hosted by the HBA’s Sales and Marketing Council, MAX Awards is one of Austin’s most awaited real estate industry events. SmartTouch® won the MAX Award for:
Best Email Message … (0 comments)

smarttouch interactive: Real Estate Websites That Convert - 05/02/17 12:00 PM

Did you know that 95% of homebuyers begin their new home search online? This means your website is essentially the first model homebuyers see before stepping into an actual model of a home.
The 12 SmartTouch clients that needed help optimizing their website in 2016 all had different needs such as implementing SEO, web tracking capabilities, actionable content and call to actions, responsive web design, or integrating with the SmartTouch CRM for lead capture. In each case, the end goal was to develop and optimize each client’s website into a lead generation machine that drives people to model homes and on-site tours, and … (0 comments)

smarttouch interactive: SmartTouch Interactive Signs 6 New Clients to CRM/Marketing Automation Platform - 05/02/17 11:54 AM

Brock Built Homes, TriCorner Homes, Fairfield Homes, Hayden Homes, Novak Brothers and The Lofts at St. Stephens Select SmartTouch Interactive as Their CRM Solution
Austin, TX –  January 25, 2017 – SmartTouch® Interactive, an interactive real estate marketing agency, today announced that six new clients have chosen SmartTouch as their real estate marketing automation and home builder lead nurturing CRM solution company: Brock Built Homes. TriCorner Homes, Fairfield Homes, The Lofts at St. Stephens, Hayden Homes, and Novak Brothers Development.
“These six recent software wins are a validation of the residential real estate marketplace embracing the lead nurturing technology which helps them secure a higher ROI under sales and marketing investments,” said Robert … (0 comments)

smarttouch interactive: “Own The Internet” – Successful Digital Marketing - 05/02/17 11:41 AM
How To Improve Your Digital Marketing 
Texas Builder Magazine
Published in the Jan/Feb 2017 publication, Mary Jay Lou with Texas Builder Magazine interviewed our very own President and Co-founder, Robert Cowes, about the benefits of successful digital marketing in real estate.
Full Publication 
With a more tech-savvy generation of home buyers who begin their new home search on the internet, builders and developers really can’t afford to not have an online presence. 
Robert gives 7 key insights on how to effectively use digital marketing to promote brand awareness, target specific audiences, and convert online lookers to tours – all at a higher return on investment. 
“Own … (0 comments)

smarttouch interactive: Have You Seen Our 5 Latest Real Estate Websites? - 11/11/16 02:44 AM

We’ve brought five new beautifully designed and interactive websites to the real estate industry for five of our distinguished clients!
These five SmartTouch clients all had different needs based on their product and target markets. Nevertheless, each website was aligned with SmartTouch best practices with the end goal to develop a website that converts leads to buyers and drives users to model homes and on-site tours.
Take five and see what each of these uniquely designed real estate websites has to offer.
Gardens at Verde Vista
Featuring new homes for sale in Georgetown, TX, the Gardens at Verde Vista’s new website showcases a 149 garden home … (1 comments)

smarttouch interactive: Facebook Ad Campaigns: More Than Just Post Boosting - 11/11/16 02:09 AM

This month’s special webinar, Facebook Ad Campaigns: More Than Just Post Boosting, will be presented by Tanner Ross, our Director of Digital Marketing, and he will discuss all the Facebook Ad sides you need to build your marketing plate high!
Date: Wednesday, Nov. 16th, 2016
Time: 1:00 PM EST/12:00 PM CST
Where: Office desk? Coffee shop? It’s up to you!
The webinar will cover the five different types of Facebook ad campaigns real estate marketers should be using in order to maximize their new home sales.
Facebook Sponsored Ads Lead Gen Ads Canvas Ads Carousel Ads Video Ads
This must-see presentation for digital real estate marketers will be … (0 comments)

smarttouch interactive: SmartTouch Interactive CEO, Alan Daniel, to Present “The Latest in Lead Management and Nurturing” at the Latin American Real Estate Tech Summit 2016 - 10/25/16 03:06 AM

Home Builder Marketing Expert to Share Proven Methodology for Tracking and Responding to Home Buyers’ Digital Body Language
Austin, TX –  October 19, 2016 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and home builder lead nurturing CRM solution company, today announced that Alan Daniel, CEO and Co-founder of SmartTouch Interactive, will present, “The Latest in Lead Management and Nurturing with Marketing Automation,” at the first annual Latin American Real Estate Tech Summit 2016. The event will take place at the JW Marriott in Miami, Florida on October 20, 2016.
This one-day event presented by the Latin American Real Estate Technology Council brings together … (1 comments)

smarttouch interactive: Earn The Right To Ask For The Sale Presented By Leah Turner - 10/25/16 02:50 AM

Wednesday, Oct 12th, Leah Turner presented Earn The Right To Ask For The Sale and shared how to seamlessly and naturally craft the perfect sales presentation.
Leah first listed the top 5 most memorable life experiences a person will have - buying a home being #4 - which showed how important and impactful a Sales Professional’s job truly is and why the presentation is such an important part of new home sales.
The goal of this webinar is to provide you with the steps you need to take in order to feel comfortable and confident that you earned the right to ask for the sale at … (0 comments)

smarttouch interactive: Encore Digital Marketing Presentation On September 22nd, 2016 - 09/12/16 07:42 AM

The President and Co-founder of SmartTouch Interactive is presenting the FREE WEBINAR “The Future of Digital Marketing for New Home Sales is Here” on Sept 22nd at 12pm CST. 
This encore presentation will walk you through what works and what’s new in digital marketing - and just in time for your 2017 planning. 
Robert Cowes first wowed the audience in Panama at the ELDI (Latin American Meeting of Real Estate Development) conference this past summer. ELDI showcased advanced technical content under the theme of “The Future of Real Estate Development” and leaders creating the future of the real estate industry joined in to share their expertise. 
The reception … (0 comments)

smarttouch interactive: How Bentsen Palm Increased Lead Generation by 662% - 09/08/16 03:41 AM
Bentsen Palm Case Study

smarttouch interactive: SmartTouch Takes Home Four Star Awards and Named Top 20 in Austin - 08/10/16 01:48 AM
SmartTouch Interactive was honored with four 2016 TAB Star Awards for Best Email Message - Developer, Custom Builder, and Volume Builder - and Best Online Advertisement - Developer - on Thursday, August 4 at the prestigious TAB Star Awards!
The same day, we also learned that SmartTouch Interactive was named one of the Top 20 Largest Advertising and Marketing Companies in Austin by the Austin Business Journal!
Co-founder Robert Cowes and our Director of Digital Marketing, Tanner Ross, attended the event with client Sitterle Homes team members Rodney Jordan, Erika Ramon, and Patricia Jones. Congratulations to Erika Ramon for  winning Best Marketing Professional Builder!
Below you’ll find the winning creative and messaging we produced for a number of our clients that generated leads, … (2 comments)

smarttouch interactive: SmartTouch Tours New Panama Client Property - 06/29/16 08:32 AM
We’re excited about new developments in Panama!
While Robert Cowes, Co-Founder of SmartTouch Interactive, was in Panama presenting a thought leadership piece on email marketing for the ELDI conference (the Latin America Meeting of Real Estate Development), he was also able to meet with two new Panama clients to discuss and explore the possibilities of their exciting new projects. Epic Ocean Club is developing a beautiful master-planned community just outside of Panama City in Playa Leona. Robert  was able to survey and see the new Panama client property while in town for the ELDI conference.
(View from Epic Ocean Club and Ocean Garden View … (0 comments)

smarttouch interactive: ELDI 2016 Showcases Innovation in Real Estate Development & Marketing - 06/29/16 08:15 AM
ELDI 2016 was held in Panama City, Panama on June 15-16, attended by 150 of Latin America's top experts in real estate - from architecture, engineering, design to marketing.
The theme for the innovative conference was new technologies and the impact on how they affect and modernize real estate development and home building.
"It was a revolutionary type of conference based on the ideas that were shared," said SmartTouch Interactive Co-Founder, Robert Cowes III.
Robert presented a session on real estate marketing called, "The Future of Digital Marketing - How to Use the Most Advanced Technologies to Connect to New Home Buyers."
He talked about the future of digital … (0 comments)

smarttouch interactive: STI Nominated for Eight 2016 Star Awards in Real Estate Marketing - 06/07/16 04:41 AM
SmartTouch Interactive to Attend Annual 2016 Star Awards Presentation
Winners to be revealed on Thursday, August 4 at 6:15 p.m. in conjunction with the annual Sunbelt Builders Show™ at the Gaylord Texan in Grapevine, Texas.  This year’s awards features more than 75 categories to choose from and had over 500 entries judged by a distinguished panel of industry experts from across the nation during an intense, two-day judging period.  
SmartTouch Interactive’s Star Award Nominations include: 
Developer - Best Print Ad for Bentsen Palm
This was one of the first communication pieces launched under a rebranding that took place for the Bentsen Palm community in the Fall … (0 comments)

smarttouch interactive: STI Launches Websites for Two Master-Planned Communities - 05/31/16 01:43 AM
SmartTouch Interactive Launches High-Impact Websites for Rhodes Enterprises Newest Rio Grande Valley Master-Planned Communities, Bentsen Palm and Tres Lagos
Rhodes Enterprises Selects SmartTouch Interactive’s Award-Winning Team for Integrated Website Design Solutions and Marketing Services
Austin, TX –  May 12, 2016 – SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and  the lead nurturing CRM solution company, today announced that Rhodes Enterprises, a visionary and largest mixed-use developer of land in the Rio Grande Valley, chose SmartTouch Interactive to help it market the two most important new developments in the Rio Grande Valley, Bentsen Palm and Tres Lagos.  As part of the market launch SmartTouch Interactive was commissioned to design … (0 comments)

Rebecca Eddleman, Leads + CRM + Marketing Automation = More Sales

Rebecca Eddleman

Leads + CRM + Marketing Automation = More Sales

Austin, TX

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