RECENT BLOG POSTS
We spend so much time talking about the importance of repeat business and referral business… but the reality is that MOST agents have still not come up with the right way to keep in touch naturally over the long-term. The result?Will your clients hire you the next time you buy or sell your home? ...
06/10/2018
With longer days and warmer weather come more opportunities to connect with neighbors, friends, past clients and those percolating prospects you've been marketing to. You have their contact information in your CRM -- now let's reign them in and get personal. Here are six ways to engage potential ...
06/04/2018
When it comes to real estate farming or prospecting, the traditional approach is to go “wide” — to hit every house in a given neighborhood or ZIP code. Real estate marketing, too, was conducted with a wide approach; we hoped that drivers would see our open house signs or bus benches, that consume...
05/08/2018
Three ways to make your marketing more deliberate For decades, agents have been happy to take on unexpected sellers who called from out of nowhere. The common wisdom was that agents had two main options when it came to winning listings: they could target one-on-one sellers by looking at FSBOs and...
04/19/2018
 Did you attend our recent webinar with Bob Stewart on ActiveRain? In just under an hour, we covered seven top ways that agents make an indelible impression on those in their farm and community and establish themselves as the go-to agent in town.  Here’s a recap in case you missed it. 1. Better-t...
04/13/2018
We talk a LOT about data and how its strategic use can help agents get ahead in today’s busy real estate marketplace. But we want to be clear that while we leverage a repository of “big data” for our data-driven marketing and predictions, agents can also move the dial by putting your own “small d...
04/10/2018
Last week, top agents shared their tactics for getting their foot in the door of prospective clients — and many agents were excited to hear that the panelists weren’t recommending doorknocking! If you missed the incredible event, here are insights and best practices from three panelists, who serv...
03/29/2018
Three lessons you can learn from the rebranding efforts of top real estate brands Whether it’s Century 21’s bold new brand attitude or RE/MAX’s refreshed logo and balloon, it’s impossible to ignore that real estate is going through a major branding shift.  While it’s easy to simply shrug and move...
03/19/2018
Many of us grew up watching The Jetsons, an animated comedy about a futuristic family taking advantage of flying saucer cars, space highways, robot maids and more. And while we are still years (light years?) away from hovercraft, we are starting to see a sea change in how easily we perform common...
03/07/2018
Were you, like most agents, shocked and scared when you heard that Facebook promises to minimize the reach of business pages and reward organic, one-to-one engagement?  If so, you’re not alone. But as Eric Sachs, with Breakthrough Broker recently discussed in a webinar we sponsored, you don’t hav...
02/21/2018
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Adam Long, Director of Sales and Marketing
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