cold calling: 5 Ways to get personal with your prospects - 07/24/18 03:01 PM
We recently got together with five of our top agents spanning the country who actively market to their prospects. In full disclosure, they use SmartTargeting's platform including automated mailers and digital ads. But, knowing the industry as we do, even the best marketing will fall short if we don't go out and get the business.
 
Bev Blume: Help Your Prospects See You As Their Neighbour
 
For Portland, Oregon, agent Bev Blume getting face to face is all about systematizing her outreach and focusing on visibility. Bev makes her first impression through automated marketing campaigns, including mailers, so that her … (8 comments)

cold calling: 7 Ways to boost your brand - ActiveRain Webinar Recap - 04/13/18 07:18 AM
 
Agents can be very clever about the way they make connections with their community. Door knocking isn't for everyone and isn't a favorite of the top producing agents we featured in a recent webinar. In just under an hour, we covered seven top ways that agents make an indelible impression on those in their farm and community and establish themselves as the go-to agent in town.
 
Here’s a recap:
 
1. Better-than-Average Community Events
We’ve heard community-minded agents take on events ranging anywhere in size and scope from Christmas tree sales, to pictures with Santa and the Easter Bunny, to pumpkin giveaways, paper shredding … (3 comments)

cold calling: Five agents share: How to get your foot in the door without knocking - 03/29/18 04:20 PM
Last week, top agents shared their tactics for getting their foot in the door of prospective clients — and many agents were excited to hear that the panelists weren’t recommending doorknocking!
 
If you missed the incredible event, here are insights and best practices from three panelists, who service various markets and niches across the country.
 
Bev Blume: Boost your visibility so you’re not a stranger to your prospects
 
For Portland, Oregon, agent Bev Blume, getting her foot in the door is all about systemizing her outreach and focusing on visibility. She introduces herself through automated marketing campaigns, including mailers, so that her community begins … (15 comments)

cold calling: Three clear-as-day signs it’s time to hire an inside sales agent - 07/16/17 09:45 AM
If you’ve read Chris Smith’s The Conversion Code, you may already know these two statistics:
 
For every home that was sold in 2011, there were .65 leads generated online.
 
For every home that was sold in 2014, nearly 8 online leads were generated.
 
And if you’ve been paying attention to the number of new portals, lead gen sites, landing page offerings and the explosion of Facebook ads in the last three years… you know that those numbers have only continued to explode in the years since.
 
Going strictly off the numbers, you have (less than ) a 1 in 8 chance of converting … (15 comments)