marketing: Real Estate Rebranding: What we can learn from 3 top brands - 03/19/18 07:27 AM
Three lessons you can learn from the rebranding efforts of top real estate brands
Whether it’s Century 21’s bold new brand attitude or RE/MAX’s refreshed logo and balloon, it’s impossible to ignore that real estate is going through a major branding shift.
While it’s easy to simply shrug and move on as these new logos and brands are switched out (especially if you aren’t a C21 or RE/MAX agent), you may want to stand up and take notice.
The revised look and feel of a major brand can require years of research and design conversations… and millions of dollars spent on ad … (5 comments)

marketing: Leads are people too: Four ways to persist without turning people off - 04/19/17 11:38 AM
Industry visionary Brian Boero, of 1000 Watt Consulting, recently wrote about how many top real estate companies are working their leads in highly aggressive ways — in short, he says, real estate agents are starting to “digitally waterboard” their leads with between 21 and 43 touches designed to convert at any cost.
What agents aren’t considering, Boero, says, is how these potential clients want to be treated after they come in as a lead. And while you can certainly work to repair a relationship that commenced with light stalking, wouldn’t it be better to start off on the right foot?
Below are four … (10 comments)

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Adam Long, Director of Sales and Marketing

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