predicitve analytics: 56 Years Later: Predictive technologies are giving us The Jetsons life - 03/07/18 04:53 PM
Many of us grew up watching The Jetsons, an animated comedy about a futuristic family taking advantage of flying saucer cars, space highways, robot maids and more. And while we are still years (light years?) away from hovercraft, we are starting to see a sea change in how easily we perform common or more difficult tasks.
 
Many of these advances are predicated upon predictive analytics and artificial intelligence. Those terms can seem scary but in reality, they are simply ways of making menial tasks a little easier — so you’re freed up to perform the strategic tasks that help you move the … (19 comments)

predicitve analytics: 3 types of sellers... and then some - 10/02/17 04:46 PM
The chatter among industry professionals about using data to find listings is building. Experts are offering instructions for retrieving and analyzing data points that can predict the homes and homeowners most likely to sell -- perhaps even before the homeowners themselves are ready to sell.
In this Inman News article by Bryan Robertson, Bryan reveals three data points an agent can research to determine homeowners who are likely to list their home. At SmartZip, we are huge proponents of using big and small data for finding listings, so we couldn't help getting in on the conversation. Bryan's points are excellent and the … (1 comments)

predicitve analytics: Predictive analytics isn’t the future-It’s changing our industry TODAY - 05/19/17 11:16 AM
It’s a story that’s taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young woman who he said was too young to have a child. Then a week later, he called back… to apologize and admit that his daughter was, in fact, expecting a baby.
At the time, the news made national headlines. Reactions ranged from, “How cool is big data?!” to “Big brother is watching!” — and … (15 comments)

 
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SmartZip Analytics

Adam Long, Director of Sales and Marketing

Pleasanton, CA

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Address: 4450 Rosewood Drive, Suite 300, Pleasanton, CA, 94588

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