seller leads: Four ways to rise above dangerously low inventory this summer - 06/07/17 04:21 PM
If you’re like most real estate agents, you’re staring down an influx of anxious summer buyers who are competing over a major shortage of inventory (and realizing that home price appreciation and sales prices are rising at historically fast rates).
 
In other words, it’s a great time to represent sellers — if you can find them and get them under contract. Below are four specific ways you can move beyond low inventory to win over seller clients this summer.
 
1. Focus on how you can achieve their buying goals
Today’s homeowners understand that their house’s value is up and that buyers are … (16 comments)

seller leads: 6 PROVEN ways to land more listings (sourced from Active Rain users) - 06/22/16 06:55 AM
Yesterday, SmartZip sponsored a crowd-sourced Active Rain webinar discussing new listing generation strategies. Agents on Active Rain answered the following question:
 
“Share something you’re doing in your business that’s leading you to new listings”
 
And together with Active Rain, we gathered and shared six impressive, proven strategies that are helping agents to drive in new listings. Below is a short recap and a link to the original submission.
 
1. Leverage home valuation sites
Many agents, including Active Rain owner Ben Kinney, use valuation sites to generate seller leads. The webinar showed that about 50% of agents use these “AVM” squeeze pages to offer a … (46 comments)

seller leads: 2 data points that can help real estate agents land more FSBO clients - 05/12/16 08:32 AM
According to the National Association of REALTORS®, For Sale By Owner (FSBO) listings have dwindled to under 9%. But due to nationwide low inventory, many agents are desperate to land these "sure-thing" sellers. While some FSBOs may be swayed by the cost of marketing or the annoyance of drawing up legally binding paperwork, the majority of them have one thing in mind when nixing an agent: commission.
Here are three proven ways to open up a conversation with a FSBO seller without dropping your commission.
1. Hire me to earn more — even after commission
Before you meet with a FSBO seller, do your homework on … (15 comments)

seller leads: How one agent can stay connected to 1,000 contacts for 14 years - 05/05/16 09:41 AM
Recent stats from the NAR show that 86% of buyers and 82% of sellers say they would use their agents again, but only 22% end up doing so. Why the massive gap? Some of it may have to do with how long homeowners are staying in their residences before selling. NAR shows that last year’s homebuyers plan to stay in their home for an average of 14 years.
 
In a world where you can generate new leads in a few clicks, you may not see the benefit of staying in touch with past clients over a 14 year span. And frankly, … (8 comments)

seller leads: Five ways predictive analytics is changing the real estate industry - 03/24/16 02:13 AM
Software giant Salesforce is doubling down on predictive analytics, with CEO Marc Benioff saying that varying industries are calling for smarter systems that help them strategically draw in, score, manage and convert leads.
"This will be the huge shift going forward, which is that everybody wants systems that are smarter, everybody wants systems that are more predictive, everybody wants everything scored, everybody wants to understand what’s the next best offer, next best opportunity, how to make things a little bit more efficient," Benioff said at the Forbes CIO Summit.
At SmartZip, we’ve spent the last seven years helping agents and brokers identify, rank and convert the homeowners … (12 comments)