Ramblings of a Real Estate Software Company

Services for Real Estate Pros - softRealty.com
Due to the great demand from around the nation for our free IDX property search we are now offering a free, non-MLS based property search powered by Google Base. This property search integrates with real estate agent’s existing websites or if the agent does not have a website, softRealty provides...
The most exciting aspect of starting softRealty.com has been helping agents to become more successful by giving them the tools to connect with their website visitors. Much to my chagrin, I have discovered that many agents are unable to use our products because....wait for it......they don't have ...
We published our first of several upcoming eBooks regarding “Forced Registration” and blogged about it here on ActiveRain: http://activerain.com/blogsview/1147742/7-reasons-why-forced-registrations-will-ultimately-hurt-your-business.  Dan Quinn commented making a correlation between our message a...
For a long time the standard in the RE industry has been to force website visitors to give their personal information in order to utilize features on an agent or broker site. And this actually was a really good  idea… back in 1992. It is 2009 and users have different expectations about their int...
We are challenged all the time by the adage “You get what you pay for.” It makes sense. For years, real estate agents are used to paying high prices for services that don’t even qualify as mediocre by today’s standards. Yet, we are seeing innovation spawned from companies that embrace this concep...
I was reading a post by Rhonda Duffy Is A Swim Meet Like the Competition to Get Listings? and started writing a comment that evolved into what I thought would make a great first post on Active Rain. If you get a chance, please check out her blog. Speaking as an outsider (RE technology startup du...

David Carroll

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As a software company that specializes in help real estate agents and brokers, we're outsiders looking in and want to help in a huge way. Participating in the Active Rain Community is one great way for us to engage in conversations to learn from the people that matter to us and share fresh perspectives on real estate. softRealty.com is a software company breaking rules and redefining standards with our FREE IDX Property Search Engine and Lead Capture Redefined. To learn more about what we do, please check us out at www.softRealty.com.