free idx: Google Based Property Search - 11/18/09 03:06 AM
Due to the great demand from around the nation for our free IDX property search we are now offering a free, non-MLS based property search powered by Google Base.
This property search integrates with real estate agent’s existing websites or if the agent does not have a website, softRealty provides websites through their sister company, Agent Element (
This property search is perfect for the agent who wants national access extending beyond the reach of their MLS listings. Features of this free property search include printable brochures with agent branding, photo tours, Google mapping, the ability to create predefined search results, … (4 comments)

free idx: Websites that will blow your hair back... - 11/05/09 02:36 AM
The most exciting aspect of starting has been helping agents to become more successful by giving them the tools to connect with their website visitors. Much to my chagrin, I have discovered that many agents are unable to use our products because....wait for it......they don't have a website (GASP)!
This is disturbing to me for a variety of reasons:
1. Over 80% of home buyers start their search on the internet, which means if you don't have a website, those home buyers won't find you
2. In 1984, there were 1000 internet devices... in 1992 there were 1,000,000... and … (2 comments)

free idx: Free IDX - Getting more than what you paid for. - 07/05/09 05:00 PM
We are challenged all the time by the adage “You get what you pay for.” It makes sense. For years, real estate agents are used to paying high prices for services that don’t even qualify as mediocre by today’s standards. Yet, we are seeing innovation spawned from companies that embrace this concept of “freeconimcs” or more specific to us, “freemium” pricing models. We see the adage being challenged by the likes of Google, Facebook, YouTube, LinkedIn, Twitter, Flickr, webmail, and hundreds of other well known internet apps. These companies have redefined quality, user experience, consumer satisfaction, and raised the bar beyond … (5 comments)

David Carroll (

David Carroll

Duluth, GA

More about me…

Address: 3098 Breckinridge Blvd, Duluth, GA, 30096

Office: 678(367) 378-0704

Mobile: (678) 557-0841

As a software company that specializes in help real estate agents and brokers, we're outsiders looking in and want to help in a huge way. Participating in the Active Rain Community is one great way for us to engage in conversations to learn from the people that matter to us and share fresh perspectives on real estate. is a software company breaking rules and redefining standards with our FREE IDX Property Search Engine and Lead Capture Redefined. To learn more about what we do, please check us out at



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