lead capture: Part 1: Forced Registration is a False Sense of “Permission Marketing” - 07/10/09 01:34 PM
We published our first of several upcoming eBooks regarding “Forced Registration” and blogged about it here on ActiveRain: http://activerain.com/blogsview/1147742/7-reasons-why-forced-registrations-will-ultimately-hurt-your-business.  Dan Quinn commented making a correlation between our message about “Why Forced Registration is Bad” to Seth Godin’s “Permission Marketing.”  For those who want a brief summary of "Permission Marketing," check out this short blog post from Seth Godin: http://sethgodin.typepad.com/seths_blog/2008/01/permission-mark.html.As I started my reply to Dan, my comment quickly evolved into another blog post.  So, thanks Dan for starting the next conversation.“Turning Strangers into Friends, and Friends into Customers” – from the cover of Permission MarketingThe essence of "Permission Marketing" is about … (12 comments)

lead capture: 7 Reasons Why Forced Registrations Will Ultimately Hurt Your Business - 07/10/09 04:19 AM

For a long time the standard in the RE industry has been to force website visitors to give their personal information in order to utilize features on an agent or broker site. And this actually was a really good  idea… back in 1992. It is 2009 and users have different expectations about their internet experience. With search products like Google, Yahoo, Bing, and countless others, the average internet user expects to be able to utilize all of the features they want without having to give up their coveted information. Their expectations don’t change just because they are searching for properties … (9 comments)

 
David Carroll (softRealty.com)

David Carroll

Duluth, GA

More about me…

softRealty.com

Address: 3098 Breckinridge Blvd, Duluth, GA, 30096

Office: 678(367) 378-0704

Mobile: (678) 557-0841

As a software company that specializes in help real estate agents and brokers, we're outsiders looking in and want to help in a huge way. Participating in the Active Rain Community is one great way for us to engage in conversations to learn from the people that matter to us and share fresh perspectives on real estate. softRealty.com is a software company breaking rules and redefining standards with our FREE IDX Property Search Engine and Lead Capture Redefined. To learn more about what we do, please check us out at www.softRealty.com.


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