technographics: Are You Using Technographics to Improve Your Website Conversion?
- 11/11/10 04:21 PM
Technographics is the tracking of website visitors. On a basic level, Technographics provide information of what Operating System, Browser Type, Browser version, and where the user comes from. On advance level, Technographics would try to gather the visitors age, income, and marital status. Why does all these information matter? It could result in increase sales which could equate to additional revenue. According to an article on the July 2010 issue of Website Magazine (page 44), there are early research that indicate that visitors that come via the Microsoft Bing search engine is 50% more likely to be converted than … (1 comments)
Song San has been in the Technology industry for over 15 years dealing with many aspects of technology including desktops, servers, web design, web programming, database, and management. Song worked for and consulted for a long list of startups, multi-million, and multi-billion dollar companies including Pom Wonderful, Circor Aerospace, Suncal, and Fox Interactive.
Song is also a real estate broker in the Los Angeles, California area. He does a lot of networking with buyers, sellers, investors, and agents for many hours on a daily basis.
He also spends much time with his family and doing technology consulting work for his clients and on his on projects.
Technographics is the tracking of website visitors. On a basic level, Technographics provide information of what Operating System, Browser Type, Browser version, and where the user comes from. On advance level, Technographics would try to gather the visitors age, income, and marital status.
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