comparable market analysis: In your face! - 09/19/19 08:48 AM
In your face!
 
 
When the intention is sincere or welcomed, boundaries are relaxed but an exception when someone wants to confront or create a snarky environment up close and personal. Putting a little distance between conflict, matters.
 
Recently, I met with a homeowner wishing to sell. He undeniably thought his home was worth much, much more than all others in the same community. He became testy, demanding list price right then and there!
 
The numbers were presented. He refused to accept the current comparable sales analysis as reliable data. I told him the market would not bear his price. We discussed views, the private back yard and sales strategies. 
 
I finally discovered the reasoning behind the bristling … (9 comments)

comparable market analysis: Overpricing a Home. Whoa Nelly! - 02/06/18 06:49 AM
Overpricing a Home. Whoa Nelly!
 
 
A new agent secured a listing, though it was overpriced. She showed it to home buyers a few weeks later, who called on the sign. They loved it! The home's list price was $250,000. Offer was $227,000. 
 
She became excited about the idea of double-ending the sales transaction. Seller asked for current comps of like-type properties because he thought the offer should have been closer to list price. 
 
The numbers came in lower than the offer.
 
Overpricing to get a listing can have adverse consequences with a negative outcome. The homeowner relied on the new agent to be the professional and thought she fell short of the expectation.
 
Seller felt the agent was not looking out for his best interests and … (45 comments)

comparable market analysis: Looking for closure? - 09/22/16 08:14 AM
Looking for closure?
 
Getting a home ready to sell starts with improving the property. Making repairs, enhancing curb appeal, de-cluttering, updating are pertinent actions before listing so consumers can clearly see themselves there. 
 
Creating traffic allows potential buyers to compare price, condition and location. These three factors are necessary to determine days on market and desirability.
 
Price a home too high and it will just sit, eventually people may begin to wonder if there is something seriously wrong. Low-ball offers may come rolling in as a result. Motivation or lack of, will show itself immediately. A Comparable Market Analysis will guide the list price and contains reliable data backed up by … (7 comments)

comparable market analysis: Presentation is everything but sales and stats rule in real estate! - 03/19/15 11:22 PM
Presentation is everything but sales and stats rule in real estate!

 

I learned a valuable lesson on my very first listing appointment with a savvy homeowner who had bought and sold many properties. I spent several hours creating a 4-color professionally bound listing presentation when I should have included a comparable market analysis. 
 
This mistake cost me the listing. We only get one opportunity to impress and convince home owners that we are the best agent for the task at hand with proper, up-to-date, reliable information. They expect real estate professionals to be above their knowledge base regarding:
sales abilities marketability of their home time-frames / deadlines … (15 comments)

comparable market analysis: Sometimes you WIN, sometimes you LEARN. - 02/02/15 03:06 AM
Sometimes you WIN, sometimes you LEARN.
 
You spent a lot of time on the marketing presentation, even drove to the home prior to the appointment to get an updated photo, the Comparable Market Analysis was expertly done. Does that guarantee that you will get the listing?
 
No.
 
It means that you have an opportunity to WIN the sellers over with your sales ability and real estate experience and if not, you may LEARN the reasons why. Be sure ask for feedback from the sellers. 
 
End the appointment on a positive note because if they fail to sell, they … (7 comments)

comparable market analysis: Your offer is no longer attractive! - 05/29/14 11:59 PM
Your offer is no longer attractive!
We viewed the home and went back to the office to look up comparables and write an offer based on current market value. I submitted an informed offer for my clients and waited for a response from the listing agent.
He phoned and told me the sellers had received another offer but they really, really liked my clients offer, it was better than the one in negotiation. He said if anything happened, he would contact me right away.
Several days later, the offer fell off and I received a text message asking if my clients were still interested.
The … (16 comments)

comparable market analysis: Listing appointment from...Hell-o, are you kidding me?! - 11/29/12 10:10 PM
Listing appointment from...Hell-o, are you kidding me?!
 
After completing a full color listing presentation and loading up my laptop for the online version, I headed to a competitive listing appointment. As I started the Comparable Market Analysis part of the presentation, the owner halted everything, claiming there was 2240 square feet of living space, not 1922.
 
I told her I pulled the information directly from the County web site and the Property Profile provided by a title company. My comps were in line with the County and that is what I had to go by. I also told her that if she were … (19 comments)

comparable market analysis: Sold in 3 Days? So right! - 03/10/12 03:34 AM
Sold in 3 Days? So right!
Some may agree that if you receive several offers within the first few days of listing a property, it must be priced too low. I respectfully disagree.All real estate is local and market specific.A property that sells fast, may mean the home is located in a very desirable area, in great condition, priced well and the owners are motivated! And those are the very reasons the 2 properties I listed in the same community went under contract in a few days and closed quickly. My clients were extremely excited to get on with their lives.There was no price … (12 comments)

 
Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR (Prado Real Estate South) Ambassador large

Wanda Kubat-Nerdin - Wanda Can!

So Utah Residential, Referral & Relocation REALTOR

St. George, UT

More about me…

Prado Real Estate South

Address: 21 North Main Street, St. George, UT, 84770

Mobile: (435) 632-9374

Office: (435) 251-8092

Email Me

Southern Utah has over 300 days of sunshine per year while offering mild winter temperatures for outdoor activities every day! Add that to the picturesque canyons, red rock cliffs, sandstone bluffs, clean air plus small town atmosphere and you are Home, Sweet Home! Come and experience Southern Utah for yourself! I cover the following areas: - St. George - Hurricane - Washington City - Santa Clara - Ivins - Central - New Harmony - Pine Valley - Toquerville - Veyo - Central Follow @soutah


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