newspaper advertising: Is newspaper advertising dead? - 10/19/14 11:35 PM
Is The Newspaper Dead?
 
Here are some facts that will set up the blog post. Since 1990 newspaper readership has declined by 24,000,000 while the population has grown by 69,000,000. There are 69 million more potential readers but here are the numbers for Sunday readership. In 1990, 60 million people read the Sunday paper and today 44,000,000 million people read the Sunday paper. The population in 1990 was 267 million and today it is 317 million. In 1990, 24% of the population read the newspaper but today the numbers appear to be more like 13%.
 
If the stats suggest … (90 comments)