steven schafer realtor: So the listings in, now what? - 02/01/13 12:34 AM
Last week I wrote a blog post titled " It all begins with the listing", so now what? You've put the listing in the mls.
Fact it, some 3rd party websites will bring you viewers and leads and others will just call you each week to ask you to join their enhanced program that only cost xxx dollars. Arm yourself with facts and you'll be ready to do the proper steps to support your listing.
There are ways to measure which sites bring you viewers. Below is printout from one of my listings as measured by listhub. In you will see … (2 comments)

steven schafer realtor: Hitting the "Sales Price Sweet Spot" - 01/27/13 05:22 AM
Hitting the sales price sweet spot.
Recently I was listeninging to a blog post by Active Rain titled “hitting your social media sweet spot”, and it sort of inspired me to write a website entry on my site called hitting your sales price sweet spot.
There are all kinds of sellers out there but regardless of their hard shell outward finish they all have a sales price sweet spot. Now as I see it, all too often in our effort to hit the sweet spot we pound away at them for price reduction until we become a broken record.
What we … (3 comments)

steven schafer realtor: Ballenger Woods Egg Harbor Township NJ - 01/21/13 09:39 PM
Ballenger Woods is a luxury home community built by Ryan Homes located in Egg Harbor Township NJ.  The homes in Ballenger Woods are generally larger homes with luxury finishes, lofty ceilings and above average size lots. . To view all the homes for sale or rent in Ballenger Woods please call Steven Schafer of at 609-470-1806. See all currentl listings and sold data at
Steven Schafer is a local Egg Harbor Township Realtor with Berkshire Hathaway Fox & Roach Realtors. To reach Steven, please call him on his cell phone at 609-470-1806 or email To view homes for sale or past sales please … (0 comments)

steven schafer realtor: Do You Send MLS Alerts? - 01/20/13 09:34 PM
Do you send mls alerts?
Touch, Touch, Touch! About 2 weeks ago I was listening to an Active Rain sponsored webinar on internet marketing and was surprised to hear the speaker say he likes to touch his contacts about 92 times per year. I’m a high touch person but 92 times a year. I’m just not sure I’m making the grade. One way to get lots of touches in, is MLS alerts. Okay, let me fast forward just a bit….I don’t actually use the mls for my alert as my IDX provider has a method for new listing alerts … (2 comments)

steven schafer realtor: Internet For The Rest Of US! - 01/19/13 11:40 PM
Internet For The Rest Of Us
I was inspired this morning to write this post, sort of as a follow up to Bill Gassett’s post on Google +. (Read His Post) There is no doubt that having and using internet skills will continue to define the winners and losers in real estate. The buyers head straight to the internet looking for homes and the sellers follow trying to get a fix on what the value of their home might be. And this for the most part is how it goes in all aspects of real estate whether it is residential, … (6 comments)

steven schafer realtor: Mays Landing Village - Mays Landing NJ 08330 - 01/13/13 07:36 AM

Mays Landing Village Homes For Sale. The community in Mays Landing Village located in Mays Landing NJ is a serene get-a-way. It’s got a lot of mature trees, brick buildings and nice amenities like pool and tennis courts. The condominiums at Mays Landing Village were built in two phases and as such there are differences in sizes as well as prices. Although there aren’t many short sales in Mays Landing Village they do have an impact on the value when they’re on the market. I have often seen an average of 14 units for sale at any one time but as … (0 comments)

steven schafer realtor: Blackberry Tip 101 - 10/30/08 11:24 PM
Here's a tip for Blackberry users who push their emails to the blackberry. In the set up menu you can define for spelling errors. Just as Im will automatically convert to I'm, you can preset any common spelling errors.
So if you receive alot of emails like I do, take 3 letters and define them as a spelling error. In my case I use the letters tsm which is short for thank you so much. Now in the table I have defined the correction.
Here is my correction for the letters tsm.
Thank you for signing up on the … (0 comments)

steven schafer realtor: How fast is a fast response time? - 10/30/08 10:47 PM

It continues to amaze me what some agents consider a fast response time. In our office all emails are pushed to the agents blackberry and most agents call or email with in  minutes if not seconds. We can clearly identify home sales that occurred because of our rapid resonse philosophy.
Yesterday I decided to look for an agent that would accept referrals for an area that I receive leads in but do not work.  At 9:15 a.m. I sent out  an email to numerous agents who work in that area. I received dozens of replys throughout the day. Some were … (8 comments)

steven schafer realtor: Real Estate Photo Tip of the Day- Picture in a Picture - 10/25/08 09:52 AM

Here's my photo tip of the day----I call it a picture in a picture. It's a simple trick in any of the photo software that I've mentioned in earlier posts. Dropping another photo into a corner ensures that the prospect sees twice the visual information. In this case it allows the prospect to know there is a stunning pool area. No guessing!
Sometimes I will use a picture in a picture to show the bathroom along with a bedroom. Generally bathrooms don't always stand up on their own or deserve their own photo in a brochure but putting a … (0 comments)

steven schafer realtor: Abacoa Homes For Sale & Community Overview - 10/24/08 10:11 AM
When you exit the interstate at Donald Ross you will be greeted by the campus of  Florida Atlantic University and the Abacoa golf course. Donald Ross is the Southern boundry of Abacoa and on the northern boundry is Indian creek parkway.
The abacoa area of Jupiter is a preplanned community with high density living supported by shopping and local live work stores. There are single family homes, townhomes, and comdominiums all within the abacoa area. The downtown area features loft style living above the retail and then the retail stores down below.
There are several individual communities within the … (0 comments)

steven schafer realtor: Don't Steal Those Photos! - 10/21/08 02:19 PM
So you saw a really good photo of a community sign on another website, and it's the last photo that will make your website pop! Well the bad news is that, the photo may have been sold as a one time photo to the website.
If so, and the photographer goes straight to federal court as defined by copyright protection -get ready to pay a whopping $ 30,000.00 per photo as defined by federal copyright protection.
That's not all, let's say you decide to borrow a photo of a home for a listing that's not yours (there is an exception … (4 comments)

steven schafer realtor: BallenIsles Real Estate Community Overview - 10/20/08 02:04 AM
Ballenisles is a luxury home community located in Palm Beach Gardens, Florida. The community over 1500 homes that enjoy the 72,000 square foot club house, full service golf pro shop, tennis pro shop, 23 tennis courts, fitness center, pool and cabana, fitness area, aerobics room, private massage rooms, saunas, and steam rooms. Additionally, Ballenisles residents will enjoy world class dining in the newly remodeled clubhouse. There are 4 levels of membership at Ballenisles: Social Fitness ($35,000/5000), Tennis ($42,500/7000), Sports ($57,500/9000), Full Golf ($100,000/13,500 For more information please call Steven Schafer at 561-541-9507 … (0 comments)

steven schafer realtor: Admirals Cove Real Estate Homes For Sale - 10/19/08 11:37 AM

 Admirals Cove is a luxury waterfront boating and private golf course community featuring inland waterways, private docks, and ocean access. There is a marina, boaters supply, and café. The golf at Admirals can only be described as 45 holes of "championship" golf. The dining at Admirals Cove features 2 club houses with both casual and formal dining. There club features guest suites, fitness center, salon and spa services, golf and tennis pro shop and tennis courts. Admirals Cove Club is ranked # 24 in the national and it's community is ranked # 8 in most highly regarded communities. Homes in … (0 comments)

steven schafer realtor: Photo Tips- Bathroom Photos - 10/19/08 01:43 AM
Bathroom photos present a special challenge for most photographers and cameras. Fact is most cameras don't have a lens angle that is wide enough. Here are a couple of tips you can use to get a better shot.
If there are no mirrors to reflect your image, get a chair and stand in the corner and shoot at a down angle. If the bathroom has lots of mirror, kneel down and shoot at an up angle so you're not in the photo. Make sure to turn on every light in the bathroom Preset your exposure by aiming toward the darkest area, … (5 comments)

steven schafer realtor: More Photo Tips - 10/18/08 03:26 PM
Just can't stress enough the person with the best photos wins! Sure as realtors, we've become oblivious to the photos but the prospect home buyer has memorized every detail of the house. Remember the first time the prospect commented on the furniture once they got inside the house? If you fail to post a photo, don't count on getting shown. That goes for rentals too!
Today tip is on color saturation. Not only is todays digital format easy to use and upload, but enhancing the pixels to get deeper richer colors is as easy as the click of a button.
I … (6 comments)

steven schafer realtor: Photo Basics For Real Estate - 10/14/08 03:40 PM
If you are a Realtor in Palm Beach County you've probably seen my work as a photographer, but those who know me well, those who know me as a Realtor at Boca Executive Realty know my keen eye as a photographer comes from understanding what the home buyer should see or not see in a real estate photo.
I am often very frustrated when I can't see photo on-line. Frankly, it denies me the opportunity to sell a house. In todays market there is for posting a listing without a photo.
Here are some basic photo tips that will help.
More is … (4 comments)

steven schafer realtor: Answer You're Phone-Update - 10/14/08 03:11 PM
On various blogs, I had several comments on agents who were frustrated while trying to schedule appointments, give referrals, etc.
I'm happy to say I found a realtor in Cape May NJ who could handle the lead. On another note, I was in Atlantic City over the weekend and fall is in full swing. The fall colors are out, cool nights, brisk mornings and all that makes a fall day something special.
I suspect that as we head toward winter we will see more of our Northern buyers come to Florida looking for bargains. The good news for homesellers is … (2 comments)

steven schafer realtor: Oceancrest Condominiums For Sale Jupiter Florida - 10/08/08 03:07 AM

Recently, I  photographed a property in Oceancrest for a friend of mine. Sometimes it's funny how a property can be right around the corner but you don't notice how nice it is. The building is well kept and the units have great views. I have attached a link to all the properties for sale in Oceancrest as well as Oceancrest rentals, and photos from my photoshoot.

steven schafer realtor: Will Google Streetview Maps Change Real Estate - 06/13/08 08:00 AM
I saw this new feature from Google called street view. In concept I think it's outstanding and I know it's going to be helpful but I think the quality of the images look just like you took them through your dirty windshield. While it's in the early stage I think it might be too soon to decide how Google Streetview will benefit the real estate home buyer. Here is a sameple of a short trip from The Bluffs to Juno Pier in Juno Beach Florida. View Larger Map … (2 comments)

steven schafer realtor: San Matera Homes For Sale - 06/09/08 01:41 PM

San Matera built by Kolter sits on 70 acres, San Matera at The Gardens is located near The Gardens Mall off PGA Boulevard. The community features two and three bedroom apartment style homes and 2 models of the 3 bedroom town homes. The community also features a three building amenity center including a multifunction room with bar and fireplace, a billiards room, business center, conference rooms, racquetball court, fitness center, tennis courts, community pool, Jacuzzi and more. San Matera homes floor plans feature high ceilings and spectacular views. There are 4 two bedroom models, 3 three bedroom models, and 2 … (0 comments)