real estate advertising: Why Blog? - 10/12/11 12:27 PM
 
That’s a question I’ve asked myself many times. Different people blog for different reasons. Some do it to build their brand as a leading and influential voice in their industry (e.g., Fred Wilson from AVC). Some do it to create great content for SEO, which in turn drives clients. I do it mostly for therapy, and because I have stuff to say and my ego believes that people might want to hear it. I’ve never met a microphone I didn’t like, and a blog is like having your own microphone that's always on.
But I was pondering this question the … (13 comments)

real estate advertising: Keller Williams Agent testimonial about Zillow advertising - 09/23/10 07:02 AM
Here's Tony Kelly, a Keller Williams agent from Portland OR, raving about his experience as a Zillow Premier Agent. Want to talk to a Zillow rep? 866-324-4005
 
 
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real estate advertising: Supercoach Tom Ferry asks "Does Zillow Still Suck?" - 04/28/10 05:30 AM
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real estate advertising: If you want to close internet leads, respond to them quickly! - 02/12/10 04:15 AM
Back in December, I gave a speech at the NAR Convention in San Diego called "Understanding the Internet Buyer". I posted my presentation here on my blog and a very lively discussion ensued. You can also see the video via a link in my prior post.
There were a lot of takeaways from my presentation, but the most important point was that if you want to close internet leads, the single most important thing is response time. If you don't get back to people quickly, they'll move on.
I've recently experienced this first hand as I've become an online lead in … (1 comments)

real estate advertising: A real email from our head of sales - 02/03/10 09:41 AM
Here’s an email the team here just got from our head of sales:
"I just spoke with an agent in [the northeast] who is ECSTATIC about the ROI she’s seeing with Showcase. She works in a market that has a lot of summer home properties for people in [the northeast]. She started with us in April of 2009 and gives credit to Zillow for 7 transactions over the past 9 months! 4 of these deals were buyer transactions and 3 were listings that we helped her win."
 
You can learn more about real estate advertising on Zillow here or by … (3 comments)

 
Spencer Rascoff (Zillow)

Spencer Rascoff

Seattle, WA

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