A brand is not just a logo. A brand is the totality of the logo, past contacts, commitments made and kept, service experience, advertising message, and all the other feelings customers identify and associate with in a business whether it be food, clothing, cars, or services. The logo is just the stimulus that opens the door. When you see the Coca-Cola logo, you may see the logo itself, but that visual stimulus alone may invoke memories of a song, a time with friends, or maybe freedom itself. I remember as a child watching television and seeing the Coca-Cola logo (4 comments)
No, we are not mad at you! Go Jump in the Lake is the brain child of Dr. Pat Rains, president of the noontime Rotary Club, to help raise funds for those in need of help on the mountain. On February 14th at 10am, volunteers will take part in the first annual "PolaRotary Bear Jump" at the Lake Arrowhead Resort and Spa Beach..
Currently, about 20 individuals, possibly suffering from frostbite of the brain,have volunteered (see list below) to "jump" into the frigid water of Lake Arrowhead for charity. All proceeds raised from this event will go to non-profits helping improve the lives (2 comments)
lake arrowhead: What is a Fico Score?
- 02/09/09 03:42 AM
Contact Arrowhead Home Loans, Inc. at 909.336.1793 for mortgage related products and services in California. (0 comments)
lake arrowhead: 90 Days of Sales Activity in Lake Arrowhead
- 01/24/09 02:04 AM
The following chart shows all single family home sales in Lake Arrowhead from October 23, 2008 to January 21, 2009 according to Rim O' The World Association of Realtors. Coldwell Sky Ridge Realty had more listings sell than nearly all other companies combined for this period. Sellers serious about selling and looking for results continue to choose Coldwell Banker Sky Ridge Realty for quality representation.
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lake arrowhead: An Alternative to Foreclosure
- 01/24/09 12:40 AM
Lenders in the current evironment in most instances are approving "Short Sales." A "Short Sale" is when the lender allows a homeowner to sell a property for less than the existing values of the loans against it, forgiving the difference. As the number of homeowners in default on their mortgages began to rise over the last few years, troubled homeowners are now resorting to negotiating with lenders to take less than full payoff on their mortgage at closing.... and are getting the banks to go along with them. The problem with "Short Sales" is that often they take significantly longer than (0 comments)
lake arrowhead: Lake Arrowhead Home Sales 2008
- 01/24/09 12:36 AM
The following chart shows all single family home sales reported to Rim Association of Realtors for the calendar year 2008 as of January 4, 2009
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lake arrowhead: Hope for Homeowners
- 10/29/08 06:58 AM
Earlier this month the Federal government unveiled additional mortgage assistance for homeowners at risk of foreclosure. The "Hope for Homeowners" program will refinance mortgages for some borrowers who are having difficulty making their mortgage payments. , but can afford a new loan that will be insured by HUD's FHA. This program began October 1, 2008 and will go through September 30, 2011. The program is available only to owner occupants and will offer 30 year fixed rate financing only. The following eligibility requirements will apply: The home must be a primary residence, and the homeowner can not own any other residential property, (1 comments)
lake arrowhead: Lake Arrowhead- An Experiment
- 10/18/08 10:24 AM
This week, I have heard from numerouos agents that there are "NO BUYERS" out there. Sooo I decided to do something I haven't done in 15 years. Hold an open house. I decide to do it, because I wanted to see for myself what the traffic is out there. I showed up at a lakeside condo in Lake Arrowhead Village at 1 today, got my signs out barely and someone wanted to see the unit. It has been a steady flow of folks out looking and interested in Lake Arrowhead Real Estate. I am glad I spent the time today... it (6 comments)