home staging: Home Staging A Habitat House - 10/14/09 04:26 AM
What do Home Stagers and a Habitat House Have in Common? 
 

 
 
Well, in this case, the Stagers are designing and furnishing the interior (and exterior!) of a newly-built Habitat house!
 
In an effort to give back to the community, the Central Long Island and the Metro New York chapters of the American Society of Home Stagers and Redesigners (ASHSR) are decorating a Habitat house that was just completed in Bay Shore, Long Island.  All 10 ASHSR designers, as well as Feng Shui consultants and a Curb Appeal specialist, are donating their services.  The Long … (28 comments)

home staging: Staging a home in Huntington, Long Island, New York with existing furnishings - 05/01/09 10:37 AM
As the unofficial 'queen of vacants' on Long Island, I love the challenge of working with the seller's own furniture and accessories.  For this particular home, we simply added a mirror, 2 framed prints, some window treatments, 5 accent pillows and faux greenery.
When the seller upgraded the kitchen, he enlarged the space and, as a result, ended up with this small, windowless 'Living Room'.  This is the first room that you saw when you walked into the Entry Hall.  Before staging, it wasn't a defined space but, rather, was used as a storage space.
 
We 'borrowed' a chair from the Den, … (19 comments)

home staging: Do Some Sellers Have "Blinders" On When It Comes To Their Home? - 01/10/09 11:23 AM
And, speaking of "blinders", how many houses have you gone into that still have Levelor blinds on most every window?
I recently toured a vacant house that has been on the market for more than a year.  Since a picture is worth a thousand words, I will show you what I found in this $800,000+ house that was built in the late 1970's and is located in an extremely 'tony' area here in Northport, LI, NY...

 
Here is the Living Room complete with raised platform which originally 'housed' a Baby Grand piano.  A brass and glass etagere and the … (16 comments)

home staging: Home Staging: Rental vs. Purchased Furnishings for Vacant and Newly Constructed Houses by Staged 2 Sell New York & Long Island - 09/08/08 03:20 AM
For those who are looking to sell a "Vacant" or Newly Constructed House, here in New York and on Long Island, here is some pertinent information regarding Home Staging and Rental furniture vs. Purchased home furnishings:
When I visit a newly constructed or vacant house for the purpose of providing a proposal for staging with rented furniture, I begin by touring the house and taking pictures of the rooms that need to be staged.  Normally, only the impact rooms (Entry, Living Room, Dining Room, Kitchen and Great Room or Family Room) need to be furnished in order for buyers to see the … (16 comments)

home staging: Home Staging for Vacant New Construction Houses - by Staged 2 Sell New York & Long Island - 09/06/08 02:07 PM
I have been working with builders of newly-constructed homes for some time now.  The houses that are being built in Nassau and Suffolk counties here on Long Island are spectacular!  They have wainscoting on the walls, tongue-n-groove moldings, tray ceilings, spa-like baths, top of the line stainless steel appliances and a myriad of other special features.  Once completed, the house is only lacking one thing and that is ‘personalized appeal' which is achieved through Home Staging.  This specialized form of staging creates an environment which is specific to the buyer and one where they can identify themselves with the house and … (17 comments)

home staging: The Home Staging Fairy Strikes Again! - 08/26/08 09:16 PM
 
Good Grief - I can't believe that it has happened, yet, again!
On Friday I went to a model, here on Long Island, that I recently staged with furniture and accessories I had chosen and purchased for the builder.  When everything was delivered 2 weeks ago, I noticed that there were scratches on a table leg as well as on an end table.  I reported this to the delivery men who quickly called the company to set up an appointment for a repair person to visit the house and correct the imperfections.
So, on Friday, while I was waiting for … (40 comments)

home staging: Is A Price Reduction Preferable To Paying For Necessary Changes? - 03/19/08 03:32 PM
 As chapter president of the Metro NY Chapter of ASHSR, I am responsible for holding monthly meetings where area stagers can share ideas about the industry and work together to improve it.  As it happened, I had a conversation with a realtor prior to tonight's 'teleconference' in which we discussed a seller's reluctance to make necessary changes in order to improve their 'product' when it is placed on the market.   Since this topic was fresh in my mind, I wanted to discuss it with my peers.  While no solution was reached during our ‘meeting' this evening, we did determine that Stagers must … (15 comments)

home staging: What It Takes To Sell A House in 2008 Part 3 - 03/16/08 05:05 AM
This is the final installment of my article on what it takes to sell a house in 2008.  Because there is so much to address, this section is longer than the others, but it is full of very important and useful information, so please be patient and read on.  Even if you haven't read Parts 1 and 2 of the series, I trust that you will learn something here. 
‘the way that you need to live in a house....'
Here is the most difficult aspect of selling your house - living in it while it is on the market.  Aside from painting and any renovating, … (1 comments)

home staging: What It Takes To Sell A House in 2008 Part 2 - 03/16/08 03:21 AM
In Part 1 of this ongoing article which takes a look at how to sell your house in 2008, we discussed 'why' sellers must create a 'product' in order to sell in today's Real Estate market.  Part 2 will deal with the 'how to' aspect for preparing your house for a successful sale.
Here comes the important stuff.....
The first thing that I advise the seller to do is to go online and check out the competition on MLS.  Between the photos, virtual tours and house specifications that are part of every listing, you can get a pretty good ‘sense' of the home.  … (2 comments)

home staging: What It Takes To Sell A House in 2008 (Part 1) - 03/16/08 02:34 AM
There is a saying in the Home Staging industry which states that ‘the way that you live in a house, and the way that you need to live in a house in order to sell it, are two different concepts'.  In my years of experience as a Home Stager, I have found that the majority of  today's sellers do not completely understand what this message implies nor how it would apply to their situation.  In a series of articles, I hope that I can get every seller, or potential seller out there, to see what it takes to sell a house … (12 comments)

home staging: TRI-STATE ROUND TABLE MEETUP - NOV. 16TH, 2007 - 11/17/07 09:39 AM

Foreground: Donna Dazzo, NY; Claire Andia (AFR NJ); Rhonda Cosaluzzo (AFR NJ); Left to Right Back Row: Val Allocco NY; Julie Maher, CT; Linda Pollock, NJ; Susan Smith, CT; Phyllis Pafumi, NJ; Juliet Johnson, NJ; Kathy Mohr, CT; Nancy Maurer, NJ; Katherine Timms (Realtor NY); Sarah Carter DuHaime, NJ; Missing from photo: Maureen Henry, NY (she had to leave promptly at 2)
Well, we pulled it off - the first SIF Round Table Meetup in the northeast! There were 11 Home Stagers in attendance; 3 from NY, 3 from CT and 5 from NJ.  I brought a realtor from Huntington, Long Island who … (23 comments)

home staging: HOME STAGING AND 'THE RECESSION', REAL ESTATE AND REALTY - 11/08/07 11:28 AM
 
There was a Reuters article, posted today on Yahoo, which spoke about the possibility of an economic recession and how it is partially fueled by the mortgage crisis.   Of course other key factors would include rising oil prices, sluggish retail sales and falling prices on homes for sale.
As a Home Stager, I have noticed a decrease in business for the months of September and October; so far November hasn't produced all that much revenue from stagings either.  Oh, don't misunderstand me, I still get the phone calls asking for information on ‘how it works and what it costs', however … (14 comments)

home staging: HOME STAGERS - TEAMING UP WITH REALTORS - 10/09/07 11:39 AM
THIS POST IS FOR LAURIE, WHO SAID THAT 'DRIVAL' IS FINE WITH HER....
I would like to share with my fellow Home Stagers, my feeling about the importance AND joy of working with local realtors (or at least A realtor!)....
I 'met' Laurie Mindnich (http://www.optionsrealty.com/) here on Active Rain.  Since we were both based here on the "Island", there was an instant bond...let's face it - there aren't very many of us 'active' Active Rainers who live and work in the area.....
Laurie contacted me because she had (apparently) read some of my posts here.  She had a house 'out east' on the Island … (10 comments)

home staging: When You Are Asked to Give a Seminar.... - 07/22/07 12:15 AM
Last Monday I gave my first seminar on Home Staging. It took place at the Woodmere School here on Long island. I was invited to do so by a realtor whose seminar I was a part of back in the early Spring. 
Since I had never done anything like that before with respect to Staging, I was uncertain as to what the presentation should consist of....what I should talk about, how much information I should share....
The seminar was advertised as an evening where homeowners could learn about preparing their homes for the Real Estate market, and I knew that I was going … (15 comments)

home staging: Networking "Meetups": Time Well Spent? - 07/21/07 11:08 PM
On Tuesday I went to a Real Estate Networking Event, here on Long Island, sponsored by Property Shark (http://www.propertyshark.com/mason/ny_nassau/ ).  While I have been to networking groups and meetups on various occasions, I had not experienced anything on such a "grand scale" before.
When I arrived, there were about 40 ‘industry' people scattered around the room and chatting in small groups.  It was easy to strike up a conversation.  I went to the bar and ordered a glass of wine and met a lovely realtor.  I introduced myself and we began chatting about the  market and various challenges that realtors are facing.  … (14 comments)

home staging: Let's start at the very beginning ( a very good place to start)....Vacant Staging - 07/12/07 11:49 AM
Since I am hoping to see the group, VACANT HOUSE STAGING & NEW HOMES,  become a 'tutorial' of sorts with respect to Staging Vacant Homes, let's start off by sharing ideas - what HAS worked and what HASN'T worked.....
When I launched my business early in the Spring of 2006, I had all these ideals of what I would be doing and how I would help sellers to use what they had to make the house more marketable.  The problem is that just about every call I received involved a Vacant House!  Now, keep in mind that I took one of those "ABC" designation courses, but … (21 comments)

home staging: Where are the NEW stagers? - 07/07/07 01:24 PM
Ok....so this isn't the most 'news-worthy' post, but has anyone, besides me, noticed that we've been holding at 939 Home Stagers for at least a week now?  What's up with that?  I find myself coming up with scenarios....(and I really DO have better things to do, but am finding this a little 'unsettling'..)
1.  There are no summer classes for Home Staging
2.  Many people vacation in the summer because the kids are off from school for 10+ weeks, so are not ready to get down to 'business' right now
3.  Maybe these ARE the most people who really want to succeed at Staging
Care to … (21 comments)

home staging: HOME STAGING WORKS! Another "Vacant" sold...... - 07/02/07 09:21 AM
For anyone who questions whether Home Staging helps a Vacant House to sell, I want to state, unequivocally, that it certainly does!
In the beginning of May I staged a new construction Vacant which had been on the market for almost a year.  It is one of four houses on a cul de sac and there will be two additional homes built before the year is over.
This morning I received a phone call from a very excited builder here on Long Island who told me that he wanted to make arrangements to remove the rental furniture and my accessories because the house sold … (38 comments)

home staging: Realtors and Home Stagers Partnering to Sell - 07/01/07 01:18 PM
I know that there have been many discussions here on AR about Home Staging and why Realtors should use it.  One of the points that Stagers like to make is that just about every house can benefit from Staging in some capacity because it is difficult for Sellers to look at their own home with "Buyers' eyes".  Further, we like to point out the advantages for Realtors who 'partner' with Home Stagers on their listings. 
I, for one, spent many months last year 'marketing' the concept of Home Staging to local Realtors here on Long Island.  I honestly have to tell … (19 comments)

home staging: Special Circumstances: When The Client Has Alzheimers - 06/17/07 04:22 AM
Saturday, June 16th 
Today I went to do a Home Staging consultation for a Realtor for his new listing.  Since I arrived about 10 minutes early, I decided to get started and write up my curb assessment.  The house was a cape and in need of a paint job, new storm door, some color on the front door and freshly painted shutters and wrought iron railing.  I additionally noted that the outside light should be replaced and two planters added to the steps for a dash of color.
When the Realtor finally arrived and I stepped into the front  hallway, I realized from … (14 comments)

 
Val Allocco, HSE; ASHSR - Home Stager, for Manhattan, Brooklyn &  Long Island (Staged 2 Sell New York & Long Island)

Val Allocco

HSE; ASHSR - Home Stager, for Manhattan, Brooklyn &...

Northport, NY

More about me…

Staged 2 Sell New York & Long Island

Address: P.O. Box 234, Northport, NY, 11768

Office: (516) 982-2671

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