home staging: THREE REASONS TO STAGE YOUR HOUSE IN A SELLER'S MARKET! - 08/21/14 01:48 PM
 

 

STAGED MASTER BEDROOM -  Yes, the lamp is casting a heart shaped shadow above the headboard of the bed.  Of course my staging plan says to create a heart shaped shadow over the Master bed.  (just kidding!)
      You may be thinking - it is a seller's market so I don't need to stage. I am going to cash in on a higher sales price anyway. Maybe or maybe not. It may be a seller's market, but all that means is that more buyers are chasing fewer houses. The buyers typically still want the same things they … (6 comments)

home staging: Selling Faster than you ever thought possible! - 08/04/14 03:19 PM
DO  YOU KNOW WHAT HAPPENS WHEN YOU LET 10 STAGERS INSIDE YOUR 3600 SQUARE FOOT HOUSE?
On July 30, 2014,  ten students of Barb Schwarz's  Accredited Staging Professional Training class, arrived at an owner-occupied  2 story home to stage it.    With the owner's full permission to move or rearrange furnishings as desired,  ten stagers took the challenge to showcase each room of this house.  The rule was that no additional  furnishings or decor from the outside of the house could be brought in.  Only the owner's furnishings could be used or arranged. Any furnishings not needed in the staging plans … (4 comments)

home staging: Blow Home Sales Through the Roof! Stage It First! - 06/09/14 05:58 AM
BLOW HOME SALES THROUGH THE ROOF!
 
 STAGE IT FIRST! 
 
Incredible, this Abilene home sold in one day last summer.
 
 

 
 The home sales market is even hotter this summer.  Are  you ready to make money on your home sale?
 Call for a complimentary staging consultation today!   Calling for a staging consultation is the first step, the first stop, the first call to make.  Why is that?  A staging consultation is an assessment of the condition of your property to determine where value can be enhanced.   A professional stager knows that certain features attract … (2 comments)

home staging: STAGED AND SOLD IN 2014! - 03/16/14 05:55 PM
STAGED AND SOLD IN 2014!
 
1918 WESTWOOD, ABILENE, TEXAS HAD COURTYARD CURB APPEAL AND SOLD IN ONLY 3 DAYS ON THE MARKET and AT FULL PRICE!  
 
BEFORE:
 
AND AFTER STAGING!
 

 
The walls are the same color.  The only changes are the addition of curtains and staging furnishings. 
 
 
1733 S 8th is a vintage charmer that was shown in 20 apts and is now home to a lucky buyer.
 

 
STAGED LIVING ROOM!
INCREDIBLE!
 

 
 
357 LOLLIPOP IS A THIRD STAGED HOME THAT HAS AN OPTION CONTRACT in … (3 comments)

home staging: RESA Convention - 02/04/14 11:52 AM
This year's Real Estate Staging Convention was held in Las Vegas and it was my first time and hope to go again next year!   
 
 
 
 

The speakers were incredible, the best of the best in staging information.  I am so glad I went.
If you are a fan of HGTV, you would have been in speaker heaven, because the host of "The Stagers" Matthew Finlason is such a personality, dynamite speaker and home stager!   
Barbara Corcoran of the "Shark Tank"  gave her "rags to riches" story, which is simply compelling.
Motivational speaker Terry Watson had … (2 comments)

home staging: Staged To Contract in 3 days! - 01/23/14 03:22 PM
Staged to Contract in 3 days.  Here is the before and after of the living room.
 

LIVING ROOM VACANT BEFORE STAGING
 
 
AND AFTER STAGING! 
 
 

LIVING ROOM AFTER STAGING.
 
 
 
MASTER BEDROOM VACANT BEFORE STAGING.
 

 
 
AND MASTER AFTER STAGING! 
 

 
 
LIVING ROOM BEFORE STAGING

 

LIVING ROOM AFTER STAGING!
 
HOUSE HAS AN OPTION CONTRACT IN 3 DAYS.  
WHEN  YOU WANT YOUR HOME STAGED AND SOLD CALL ME AT 325-721-2429. 
 
(0 comments)

home staging: STAGED HOMES ARE CUTER! - 10/21/13 02:56 PM

 
STAGED LIVING ROOM
 
 
CUTE KITCHEN WITH CORNER KITCHEN SINK WINDOWS
 
 

 
 
 

 
CUTE MASTER BEDROOM SUITE.
 
 
THE GRASS IS AS GREEN AS THE GREEN RUG!  THE TREE STUMP CREATES A NATURAL FOCAL POINT TO BUILD A PATIO CONVERSATION AREA AROUND.
THIS HOME IS A GREAT FOR FIRST TIME HOMEBUYERS, INVESTORS, OR ANYBODY THAT JUST WANTS A BARGAIN!
  
 
 
(1 comments)

home staging: Staging to Sell Fast! - 10/06/13 05:07 PM
What does it take to stage and sell a home in one day?
 
First , be a motivated seller. Next engage professionals who are  experienced at  staging and marketing, and selling homes.    Then, insist that that the home be totally move-in ready and turn key ready before the "for sale" sign goes in the yard.             
Now how long does it take to prepare a home to sell in one day?
 
A home that has been well maintained only needs a day or two for professional cleaning of carpets, windows, and deep cleaning inside and out and then a day or two for staging. Thus such a home could be made ready to sell in  about a week.
(0 comments)

home staging: NEED TO SELL FAST? HIRE A STAGING REALTOR! - 10/02/13 02:31 PM

 
THREE REASONS TO HIRE A HOME STAGER ARE: 
FASTER SALE, MORE MONEY, AND LESS STRESS! 
 
The fireplace shown in the photo was staged in a home that was sold within 3 day on the market.  The  staged homes listed on www.stagedhomes.com  are selling currently nationwide in an average of 11 days versus 90 plus days for unstaged homes.
 
 
   
 
 MORE REASONS TO HIRE A HOME STAGER ARE QUICK RESULTS BASED ON SKILL AND EXPERIENCE.
 
This staged fireplace in an older, traditional home incredibly sold the FIRST day home was on the market. 

 
ANOTHER REASON TO … (2 comments)

home staging: The "Property Brothers" Can't be wrong! - 04/02/13 02:05 PM
The "Property Brother's" can't be wrong!
 
One of the property brother's said on HGTV"S  Income Properties show tonight, 
the owners have not staged to sell, so they are inviting lower offers, lowball offers, and a buyer can come in under the asking price.
The income property was well lived in with lots of furniture and the prospective buyers said they thought the place was too small. 
Again, the property brother said he sees these houses all the time and it is just the clutter making it look smaller.
The buyers do not pick this house picking another house not any … (3 comments)

home staging: Vacant Bedrooms all look allike! - 03/27/13 02:57 PM

 
When you want your house to be incognito, then post this vacant room on your selling website.
 
One would think I would be able to find a photo of an empty room. But I searched for let's just say quite some time through a computer file of some 3000 photos, just don't ask me why!  
I am almost certain that this is the correct before photo for this after bedroom shot.  The angle of the after photo is turned somewhat, but it is the same window.  Vacant room shots are easily lost, because they all look pretty … (3 comments)

home staging: Home Staging Your Home For Better Photos! - 03/24/13 02:41 PM
Home Staging Your Home For Better Photos. 
 
 

 
 
 
Prospective home buyers make their buying decisions within a few seconds of walking into a house.  Often a home buyer will have pored over many internet photos and made a list and then crossed houses off the list soley based on online photos.
When online photos do not enhance the appeal of the home, this means that fewer buyers will bother to look at the home.
 
A solution to buyer appeal and great online photos is home staging.
 
Home Staging is a a secret weapon … (4 comments)

home staging: OVERCOMING OBJECTIONS OF SELLER STAGING! - 03/23/13 02:50 PM
OVERCOMING OBJECTIONS TO SELLER STAGING!
 
One objection to staging is that the market is good and there is no need to stage.  
 
Well, perhaps, if your home has been
professionally cleaned, carpets steam cleaned, windows washed inside and out, siding powerwashed. neutral paint colors, updated lighting fixtures,  1/3 of furnishings already removed no oversized stuffed furniture fresh flowers are on the dining room table no King beds, no 4 poster beds, no bunk beds. no pet odors, no smoking odor, no old house odor.  
 
Another objection is that my home is professionally decorated.
 
Well, … (3 comments)

home staging: THREE REASONS TO SELL YOUR HOUSE IN ABILENE, TX! - 03/21/13 05:39 AM
 
THREE REASONS TO SELL YOUR HOUSE NOW IN ABILENE, TX!
#1.  Real Estate Sales follow a predictable sales cycle each year in that the number of sales peak in the summer months, usually either June or July.  The reasons sales peak are because of job transfers and school schedules.     
 
#2.  Interest Rates are still at historically low rates.  It is is one of those crystal ball muses as to when the interest rates will no longer be this low, but what are you waiting for, the rates to rise???  Low interest rates benefit sellers and buyers!  Buyers can … (0 comments)

home staging: What can a $150. staging consultation do for me? - 03/18/13 02:56 PM
What can a $150 staging consultation do for me?
 
 

 
 
Think of your  staging consultation as a recipe for a sale.  When I decide to bake chocolate chip cookies, I still check the recipe on the back of the chocolate chips package to get the ingredients and the right amount of ingredients to put in the mixing bowl. A staging consultation is like a recipe.  It will give you the ingredients, such as furniture pieces and decor items to use with specific recommendations for the furniture arrangement, art and decor placement and color selection.  
The goal … (0 comments)

home staging: SHOULD I STAGE MY HOME FOR SALE IN ABILENE, TEXAS? - 03/17/13 02:21 PM
SHOULD I STAGE MY HOME FOR SALE IN ABILENE, TEXAS?
 
Another way to ask this question is should I market my home for sale in Abilene, Texas?  Asked that way, it might seem a little silly.  Who is going to say no, I don't need to market my home in order to sell it.  To be clear, home staging is a marketing strategy that does work. 
 
Home staging statistics provided by www.stagedhomes.com state that 95 percent of staged homes on average sell in about a month compared to over 130 days for unstaged homes.  
 
Home staging when … (0 comments)

home staging: SHOULD I STAGE THE WHOLE HOUSE? - 03/14/13 02:10 PM
SHOULD I STAGE THE WHOLE HOUSE?   
Yes,  because the whole house is for sale.   That is not meant to be a glib statement.  As a professional home stager and Realtor since 2006, I have become increasingly aware of how emotionally attached we are to the way we live in our own homes.  What is perfectly comfortable for living is not necessarily how the home should be marketed for maximizing your profit from a sale.  
 
I don't mean to make everything about money, but let's face it, most of us need every penny from a sale we can … (2 comments)

home staging: "I'm Going to Stage It ME SELF! - 03/09/13 01:56 PM
This reminds me of when my daughter was little when she would proclaim "me do it."    One of the activities my daughter used the principle of "me do it" was to cut her own hair.  You can imagine how that turned out!  
Of course a homeowner can stage their own home just like they can sell their own home.  It's their home and that is the beauty of homeownership the right to do it YOUR WAY.
Three reasons to consider hiring a professional stager are to:
save time, make money reduce stress. A home stager is familiar with current … (6 comments)

home staging: Before and Afters of Staging Consultation - 02/28/13 05:01 PM
A HOME STAGING CONSULTATION CAN GIVE A HOMEOWNER A STEP-BY-STEP PLAN TO GET THEIR HOME READY FOR SALE OR A PLAN TO "STAGE TO LIVE"  
IN THIS CONSULTATION, THE HOMEOWNER DOESN'T PLAN ON MOVING BUT NEEDED SOME QUICK AND EASY FIXES TO UPDATE AND REFRESH THEIR LIVING SPACE.  
A $150 STAGING CONSULTATION GAVE THIS HOMEOWNER JUST THE DIRECTION AND MOTIVATION TO GET STARTED TO MAKE EASY, INEXPENSIVE CHANGES TO REFRESH THIS LIVING ROOM.   
 
HERE IS THE LIVING ROOM BEFORE THE STAGING CONSULTATION:   
 
 
 
 
HERE IS THE LIVING ROOM AFTER HOMEOWNER IMPLEMENTED THE THE STAGING RECOMMENDATIONS 
New blinds were installed and a new … (0 comments)

home staging: When You Want A Sold Sign, STAGE IT! - 02/27/13 02:42 PM
When you want a SOLD sign, STAGE IT! What is home staging? First of all, home staging is NOT decorating. Decorating is personal. Decorating is all about personal taste, Here in Texas, many homeowners have the heads of dead animals attached to the walls and proud of it! A dead animal head on the wall is decorating but is never STAGING. Second, home staging is not leftover furniture that the homeowner does not want to move. Staging is not about furniture. Staging is about creating an appealing room and space to create emotional impact. Old outdated furniture in a room is … (6 comments)

 
Beverly Carlson, Abilene's Staging Realtor (Carlson Properties 325-721-2429) Rainmaker large

Beverly Carlson

Abilene's Staging Realtor

Abilene, TX

More about me…

Carlson Properties 325-721-2429

Address: 1718 N 3rd St., Abilene, TX , 79603

Office: (325) 721-2429

Mobile: (325) 721-2429

Email Me

My Blog is about my real estate career of buying, selling, leasing, managing properties, and home staging. I can help anyone in Abilene, Texas to buy or sell or manage properties or stage properties. My passion is staging because it is the premier marketing strategy to get to "SOLD" in the shortest amount of time. Staging a home leads to more showings which leads to more offers. Staging is part of my marketing plan for selling and leasing. I stage for other Realtors and homeowners. I stage both vacant and occupied properties. I do model homes and model apts. Big or small, I stage them all.


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