For anyone interested in concepts, tactics, strategies, ideas or tips on home staging, interior redesign or decorating.
RECENT BLOG POSTS
I don't know about you, but I certainly can make up all kinds of justifiable excuses for why I can't do something I'm timid about doing or flat out don't want to do, even when I know it's vital to my business or personal life. I just have to share this humorous video clip that really makes the po...
When times get more difficult and profits drop, the questions always come up - Should I cut my fees? Should I lower my prices? Should I take a lower commission? I've heard many viewpoints and I'll share three. 1) Make things more affordable so you can keep business coming your way. At first glan...
Can you answer these four questions? 1) Why should I listen you? 2) Why should I believe what you have to say? 3) Why should I do anything about what you're offering? 4) Why should I act now? If you don't answer these questions in your presentation, you won't get the sale.
Peter Drucker said there are only two profitable endeavors of a business. Marketing and innovation. If you're spending most of your time managing your business, your business will probably fail. The vast majority of your time should be spent marketing it, promoting it, and testing your approache...
Use visuals when presenting. People recall 20% of what they hear, 30% of what they see and 50% of what they see AND hear. The percentages go up even higher when you add touch. So if, in a presentation, you can get your client or prospect to see, hear AND touch (or be interactive in some way), you...
It is with great pride that I announce the following candidates have successfully completed all of the requirements to become certified by the Academy of Staging and Redesign. They have earned the designations Certified Staging Specialist and Certified Redesign Specialist. They are our two most h...
When you are new to staging and you want to stage unfurnished homes, it's expensive and difficult to acquire inventory. One way to cut the costs of gathering an assortment of usable art is the purchase various sizes of blank, stretched canvas from your local art supply store. Then, using a color ...
Many people who are left on their own struggle with staying focused. I've rarely had this type of problem but I know it is common for many others. One of the best ways to keep your focus is to firmly set long term, intermediate and short term goals. It's important to be as specific as possible w...
Unfortunately we lost the free forum we had developed for a long time due to IP failure, but you can chat with me and other stagers and redesigners over on Facebook and Twitter. Request friendship on FaceBook at: Barbara Cole Jennings Follow me on Twitter at: StagingAuthor See you on the profit...
I've always believed I could do anything I put my mind to do. I wasn't right all the time, but that was my attitude. So it wearies me when people instantly complain that something can't be done or it is too hard. You don't know unless you try. And even then, maybe you just need to try harder or b...