home staging: Legitimate Certification of Three Home Stagers
- 04/08/11 08:21 AM
It is with great pride that I announce the following candidates have successfully completed all of the requirements to become certified by the Academy of Staging and Redesign. They have earned the designations Certified Staging Specialist and Certified Redesign Specialist. They are our two most highly coveted designations, and cannot be purchased - they must be earned. A certification designation is worthless if all one has to do to get it is to pay for it - as some of our competing trainers offer. I know of one that will sell a CD with an ebook and include the certification file right on the … (0 comments)
home staging: Create Your Own Staging Props
- 04/06/11 12:23 PM
When you are new to staging and you want to stage unfurnished homes, it's expensive and difficult to acquire inventory. One way to cut the costs of gathering an assortment of usable art is the purchase various sizes of blank, stretched canvas from your local art supply store. Then, using a color palette that is pleasing to the eye and that blends well with your other furnishings you will place in the home, create your own artwork. Be sure to use the same (or similar) colors on more than one piece so that if you need additional art in a room, … (4 comments)
home staging: Join me on FaceBook and Twitter too
- 03/30/11 04:11 PM
Unfortunately we lost the free forum we had developed for a long time due to IP failure, but you can chat with me and other stagers and redesigners over on Facebook and Twitter. Request friendship on FaceBook at: Barbara Cole Jennings Follow me on Twitter at: StagingAuthor See you on the profit side of life. … (0 comments)
home staging: 5 Extra Tips for Staging a Home
- 01/13/11 11:51 AM
Here are some easy and simple tips that may help stagers or agents deal with nagging problems found in and around many homes. Cleaning Glass Showers To clean the glass in the shower easily, apply lemon juice to the glass with a sponge. Then, take newspaper and wipe the lemon juice off the glass. It will be clean and sparkle with no scrubbing! Getting up Broken Glass Use a dry cotton ball to pick up little broken pieces of glass - the fibers catch ones you can't see! Create a Flexible Vacuum To get something out of a heat register or under the fridge add … (6 comments)
home staging: Staging Video - Linda Lemiere-Zile, Longview, WA
- 01/12/11 04:30 AM
Congratulations to Linda Lemiere-Zile of Longview, WA for successfully completing her requirements to attain the CSS/CRS designation from the Academy of Staging and Redesign. She is now a Certified Staging Specialist and a Certified Redesign Specialist. The Academy is very proud of Linda's achievement and wishes her well in her career. … (0 comments)
home staging: Donna Collins Earns Staging and Redesign Certification
- 01/07/11 04:20 AM
Congratulations to Donna Collins of Manassas, VA on achieving the designations of Certified Staging Specialist and Certified Redesign Specialist from the Academy of Staging and Redesign. Donna passed the exam and submitted an outstanding portfolio to meet the requirements and prove her talents and expertise are outstanding. Our hearty congratulations to Donna.
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home staging: Home Staging Designation for Realtors Only
- 10/30/10 08:03 AM
I'm pleased to announce that the following real estate agents have passed the exam to earn their CREHSA designation from the Academy of Staging and Redesign (Decorate-Redecorate.Com). CREHSA stands for Certified Real Estate Home Staging Advisor. The designation was developed so that agents could learn more indepth knowledge about home staging, its benefits and value, and be able to give authoritative advice to sellers who are not interested in hiring a professional or who feel they cannot afford the services but are willing to contribute effort themselves. It is not meant as a substitution for professional staging services by any stretch … (3 comments)
home staging: Before and After Pictures Tell the Whole Story
- 07/20/10 02:07 PM
Your before and after pictures can tell the all important story of how staging and redesign make such a powerful statement and a world of difference. In nearly 40 years in the business, I've seen it all I think. And I'm still perplexed at the way people arrange their furniture and accessories. Maybe I'm just too immersed in it - people still are desperate for help, whether they know it or not. It's one of the reasons I just approved the proof on my newest book of 101 Case Studies, showing both the before and after pictures and my descriptions of … (7 comments)
home staging: Do's and Don'ts in Arranging Furniture, Art and Accessories
- 06/17/10 05:09 AM
After teaching the art of arranging furniture and accessories to thousands of students across the globe, some very definite patterns of mis-judgments have surfaced which I thought I'd discuss here briefly and offer a suggestion for a practical solution. I became so convinced of this method, I wrote another book on the subject. Here are the some of the most often repeated mistakes made by both stagers, redesigners and consumers: The art is hung too high. Sometimes I go into homes where it looks like the dweller must stand 8 feet tall because the bulk of the art has been hung … (13 comments)
home staging: New Certified Real Estate Home Staging Advisor
- 05/20/10 08:41 AM
We are pleased to announce that Stephanie Hoeschele of Fountain Valley, CA has achieved the designation CREHSA (Certified Real Estate Home Staging Advisor) after successfully passing the exam and submitting a copy of her California Real Estate Brokers License to the Academy. Stephanie purchased our newest book, A Real Estate Agent's Guide to Offering Home Staging Advice. She writes, "The book was helpful in introducing the concept of staging. I better understand the concept. I can . . . advise clients on how to make their home feel more welcoming to buyers . . . especially if the home is vacant." … (0 comments)
home staging: When You Experience a Downturn in Business
- 05/14/10 07:15 PM
Are you experiencing a downturn in business? Lack of business can be a result of more than just a slump in the economy as I know stagers who are exploding with business even though living in a depressed area. And since human nature is the same everywhere, one shouldn't just automatically assume it's the economy. So what hidden or less noticeable areas could be underlying the downturn? Consider the following possibilities: 1) Has competition arisen in your area that is beating you out for one reason or another? 2) Are you adequately showing and explaining the BENEFITS? 3) How are you … (6 comments)
home staging: When Did You Last Update Your Active Rain Blog Design?
- 04/15/10 06:41 PM
As a home staging and redesign trainer and author, I've been visiting various blogs on AR just to see what others are using to project their online image. I've seen nice understated designs; I've seen gawdy designs and I've seen dreary designs and I've seen bright and "happy" designs. Have you ever thought about the image your blog portrays? Just like your business card, your letterhead, your envelopes, and your website, your blog is an extension of you and your business. So it would seem wise to make sure it speaks well of you, especially if you have an outside blog … (8 comments)
home staging: 5 Simple Staging Tips Any Agent Can Master
- 04/10/10 05:49 AM
If you've never taken any staging training, you might feel a little overwhelmed and inadequate when it comes to making recommendations to sellers. While a truly staged home is more complicated and involved than one might expect, there are some simple solutions that will greatly help no matter what. After all, some improvement is better than none at all. Take down heavy drapes and advise seller to put up sheers instead (or even nothing at all if there is a great view). Heaviness on the windows makes the home feel weighted down instead of spacious and airy. And you never want to … (7 comments)
home staging: 6 Ways to Lose a Listing (or Any Sale)
- 03/19/10 07:07 AM
I've been in the home staging and interior redesign business for many years as a consultant, author and trainer. I've also been a corporate art consultant. I believe anyone can learn something valuable from people in other industries - especially other industries where salesmanship is crucial. In real estate, as in staging, it is important to get the seller to see the home as a buyer would see it. The same is true of sales in general. One should look at one's process as a buyer would see it. We've all been buyers of products and services in the past, so it's not difficult … (9 comments)
home staging: Winning Over the Family's Cooperation
- 03/18/10 06:27 PM
If the seller's family will continue to live in the home during the time the home is on the market, it is vital to secure the cooperation of every member of the household – especially the children. As we all know, a home can look spectacular one day and look pretty cluttered and messy the next. Take the extra time to get to know the family as a whole. Even greet the family pets and show appreciation toward them. Many people feel their pets ARE members of the family. Many an agent has been chosen as the listing agent because … (3 comments)
home staging: Learning to Market Your Business
- 03/17/10 11:35 AM
I'm always teaching my students to give more than what you promise. Show people that you genuinely care about them and there's no telling what positive effect it will have on them, on you and on your business. A Downs Syndrome Man who bags groceries every day has a lesson for all of us. Click on the link and see what he did that brought in hundreds of new shoppers, how they only wanted to go through his check-out stand and how he blessed so many people with a very simple idea. The Man Who Bags Groceries Then figure out what … (5 comments)
home staging: 8 Out of 42 Questions to Ask a Seller
- 03/17/10 11:10 AM
Questions are an agent's best friend when it comes to finding out whether a seller is open to having their home staged. The percentage of sellers who stage the home is still very low inspite of the fact that statistics overwhelmingly prove that staging works. A new book coming out just for agents lists 42 questions an agent should pose to a seller, that will not only help them get the listing, but help them give the best advice possible when it comes to preparing the home for sale. Below are just 8 of the questions you'll find in the book. … (4 comments)
home staging: Advising the Seller on Color Choices
- 03/16/10 07:34 AM
"I've already discussed the two Color Keys and how one Key is for cool colors and the other Key is for warm colors. But what I didn't mention before is that there is a warm and a cool version of every color. There are stark whites and there are warm whites (often referred to as off-white). There are cool blacks and there are warm blacks. There are cool blues and there are warm blues. There are cool reds and there are warm reds. And you can't always tell which is which by looking at the paint sample chips at your local … (2 comments)
home staging: Offering free home staging advice
- 03/15/10 10:38 AM
I'm often asked by agents if they should give advice to sellers about how to stage their homes. They aren't interested in becoming home stagers themselves, but recognize the importance of staging. Many sellers can't afford to pay a home stager, but they are willing to do some or all of the actual work themselves to save money - they just need some advice. So agents are looking for some basic training in this area to give them confidence. Heretofore agents had to attend a pricey seminar or class to learn how to advise their clients. Well, that can be expensive … (3 comments)
home staging: The Art of Persuasion in Staging and Redesign
- 01/04/10 11:07 AM
In order to convince someone to hire you for a staging or redesign project, you're probably going to be involved in the art of persuasion. Whether you talk to the person or have them read something (or both), most people need to be persuaded to make a purchase or to hire someone. I've said often that you've got to do an excellent job of educating them on the benefits of staging or redesign and then you've got to make it affordable for them. So let's discuss briefly some of the components that go into making persuasive arguments, reasoning, pitches or claims. … (1 comments)
It is with great pride that I announce the following candidates have successfully completed all of the requirements to become certified by the Academy of Staging and Redesign. They have earned the designations Certified Staging Specialist and Certified Redesign Specialist. They are our two most highly coveted designations, and cannot be purchased - they must be earned. 
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