real estate staging: Growing your staging business in a down economy - 05/05/09 06:25 AM
Growing your business in a down economy is possible but you better be using great business concepts such as:
Marketing your Staging Business- Staging Business Concepts, business plans, business names, branding, trademarks, logosGrow your Staging Business-How to develop a staging team and find new revenues for your businessInventory Investment- Determine if renting or owning productsis best for your companyCreative Ways to BOOST Your Inventory-How to build inventory on a shoe-string budgetCreating Visibility- Marketing ideas and systems. Pitching to themedia and repeat and referral business strategiesPresentation Skills-How and what to present to a handful or a roomful of clientsTechnology- Websites, yours and … (0 comments)

real estate staging: Are you lacking personality? - 08/21/08 02:17 AM
Ever meet a person that is monotone and doesn't have the ability to tell a story or answer a question? Well houses are the same-they must engage the buyer and create conversation! When selling a home many times the homeowner has already relocated and the home now sits empty lacking the once beautifully decorated furnishings that helped to give the home a great personality.
We staged a home yesterday that couldn't create a good conversation with the buyer. It has been on the market empty for over 6 months  and is  listed for $1,7500.00 so not having the WOW was not an … (1 comments)

real estate staging: To stage or not to stage...that is the question - 08/18/08 08:45 AM
Staging is not a new concept it has been around since the early 90's but like everything it takes an idea to travel around awhile before everyone catches the concept.
HGTV was the wild fire for staging.  They informed their viewers about this innovative concept of presenting the  home completing ready to the future homeowners. No second guessing how the home will look.  By de-cluttering, de-personalizing, reshaping the furniture to fit the home the buyer can see how the home will work for them. 
Staging is not going to go away any time soon, so get on board and use it in your … (1 comments)

real estate staging: THEFT of STAGED HOMES - 02/05/08 01:23 AM
Two model homes burglarized! You can imagine some of the panic that my client had when my client called and said that the two models had been broken into and massive amounts of products were taken.  Well we have done hundreds of homes and it was the first time for our company  experienced theft other than few items here and there but this one was a large theft.
The thieves had come shopping at an open house unlocked the garage doors so that they could be manually opened.  They made their shopping selections -determined what they wanted and came back later.  They pulled the … (13 comments)

real estate staging: RESA appoints Karel Rogers Nevada State President - 01/21/08 02:23 AM
For Immediate Release    January 20, 2008
Karel Rogers has been appointed Nevada State President of the Real Estate Staging Association. 
"RESA" is the portal to the staging industry and is the source of education and business tools focused on the needs of real estate stagers. She will serve a 1-year term as President and will help to establish chapters throughout Nevada which will provide peer to peer support for the chapter members as well as promoting education to real estate agents, home owners and the general public regarding the value and benefits of Staging. RESA is the only Staging Association in North America … (0 comments)

real estate staging: You've got a secret..Staging - 01/20/08 03:15 PM
Think of staging as your secret weapon. Yes secret for you Realtors.  Staging is what can set you apart from other Realtors when it comes to marketing a property.  Utilizing staging and home preparation services  can help you to dazzle your client in the interview process.  Sometimes  the homeowner will want to know "what's in it for me" that will determine which Realtor they will choose.  Staging can be your secret weapon that will offer to the client  a unique opportunity that other Realtors maybe just haven't considered.
I am alway surprised how many times I talk to a Realtor only to find out that they do … (3 comments)

real estate staging: Are Staging Companies created equal? - 01/20/08 02:59 PM
Staging is all about creating a connection with the future homeowner. 
 When you are hiring a staging company be sure to interview and find out what types of products and services they provide.
How long have they been staging
What is their background in design, what formal training do they have for staging
What kind of staging(vacant, occupied) do they provide?
Do they own any furniture? or will you have to rent from a corporate leasing company, this can be very expensive
How much inventory do they have and what is the quality of these products
How long will it take to complete the project
How many rooms will they … (0 comments)

real estate staging: FREE 411 for Cell and land lines - 01/20/08 02:45 PM
This really works and it is free!  Cell phone companies charge us $1.00 up to $1.75 or more for 411 information calls.  Most of us do not carry a telephone directory  in our vehicle, which makes this situation even more of a problem.
When you need to use the 411 information option, simply dial 800-373-3411 (800-FREE 411) without incurring any charge at all!  Program this number into your cell phone and it also works on landlines! You do have to listen to a short advertisement but it is worth the wait.
I save about $10-20 a month using this free service and I know you … (3 comments)

real estate staging: Sell your clutter...don't move it! - 01/20/08 02:39 PM
Getting a house ready to sell can be exhausting!  The de-cluttering and removing the "stuff" to a storage area can be costly and time consuming.  I often recommend to the seller to consider  putting the extra furniture and accessories  into a consignment store not a storage unit. 
Often when you move your new home will not accommodate your furniture that you have anyway due to windows, room size or not enough rooms just to mention a few.  So instead of paying to have it stored turn it into cash for  new items for the new home.  Just a thought to help the seller not … (3 comments)

real estate staging: The house just won't SELL! - 01/20/08 02:33 PM
There are many factors to consider when a house is not selling.  But before you reduce the price of the home the first time you should consider bringing in an expert to give a critique of the home from curbside, throughout the home and including the back yard.
Our company has such services as do other staging companies.  I can tell you from experience that 9 out 10 times there are things that can be done to help make a connection to the new homeowner.  Don't underestimate the value of this service. 
The reduction price for the property will be in the thousands … (3 comments)

real estate staging: Does the home have curbside appeal? - 01/20/08 02:27 PM
It frequently happens that if buyers do not like the appearance of a property at curbside, they will often refuse to even look inside.  So it is crucial that sellers have a detailed strategy for showcasing their property.
The yard needs to be groomed, the path leading up to the front door needs to welcoming and the front door and porch area needs to be clean.  These are just the basics.  If the paint on the door is tired get it painted and add some flowers in a few pots to add some color. Remove any smoking chairs and any "extra: things from the … (0 comments)

real estate staging: Dirty house seen as a fixer upper! - 01/20/08 02:17 PM
Will the new buyer see past a dirty house? 
Answer: Probably not and the house will probably fall under the fixer up category.
When we are called to do a report for the realtor and homeowner on how to get the home ready for sale we often see a dirty home.  This doesn't  mean necessarily that the house is cluttered it can just be dirty.  We recommend that if you want to list this house you better plan to pay for an outside service to come into the home and put the sparkle back into the home.  But don't stop there make sure just like … (6 comments)

real estate staging: Don't wait 30 -60- 90 days..STAGE IT! - 01/20/08 02:14 PM
Has the real estate market in your area gone flat?  In the Reno market it has really slowed down and Realtors are looking for creative ways to sell the home. Staging is a great way to get new interest in a home that has been on the market for over 30 days. 
But why wait until the home has been on the market for 30-60-90 days.  Get it staged and sell it!  If you put staging as a part of your marketing strategy as you speak to your client on the listing if they decide against using staging at the beginning you will have … (3 comments)

real estate staging: Looking to give yourself a raise? - 01/18/08 12:53 AM
Realtors...want to give yourself a RAISE?
STAGE YOUR LISTINGS AND YOU COULD MAKE $32,500 OR MORE ... PER YEAR!
The median home price in Reno/Sparks Washoe County is $332,000
Staged homes bring in 3-10% over the listing price. This equates to an equity gain of    $9,960- $33,200 or an average of $21,580 per property.At 3% commission: $674 for you or  2.5% commission: $540 for you
If you sold 2-4 homes per month at 3% commission: $1348 - $2696 for you
The calculation is easy to figure for your area.  Even if you sell only one house a month you still will be making more money at the … (0 comments)

real estate staging: Successful STRATEGY--STAGING - 01/18/08 12:50 AM
Strategy for Success...STAGING
We can all agree that selling a house is all about the marketing efforts that the Realtor and homeowner puts into the selling process.
Selling a home in this market requires that Realtor and homeowner to think outside the comfort box.  We all remember the days when the homeowner didn't have to do much to sell their home...well those days are gone!
I realize that Realtors have a catch 22 situation- first they want to list the home so they tell the homeowner what a great home they have and after they have signed the listing they have to tell them the … (1 comments)

real estate staging: Realtors...Want to give yourself a RAISE? - 01/12/08 07:03 AM
Realtors...want to give yourself a RAISE?
STAGE YOUR LISTINGS AND YOU COULD MAKE $32,500 OR MORE ... PER YEAR!
The median home price in Reno/Sparks Washoe County is $332,000
Staged homes bring in 3-10% over the listing price. This equates to an equity gain of    $9,960- $33,200 or an average of $21,580 per property.At 3% commission: $674 for you or  2.5% commission: $540 for you
If you sold 2-4 homes per month at 3% commission: $1348 - $2696 for you
The calculation is easy to figure for your area.  Even if you sell only one house a month you still will be making more money at the … (2 comments)

real estate staging: Continuation of Dollar Store - 01/12/08 06:41 AM
Continuation Dollar Store Praise
Rene on Staging Secrets recently showed a great dining table dressed beautifully with Dollar Store STUFF.  For you who have not discovered your local Dollar Store go do it today.  Below is a list of products we use regularly.
Wine glasses, dinnerware (Selective), gems/stones, candles. flowers, baskets, faux bread, faux fruit, decorative paper bags(closets) decorative tissue, decorative soaps, seasonal items and props, scissors, assorted tapes, glue, notebooks, measuring tapes, levels, screwdrivers, tools, light blubs, paper-towels,cleaning supplies,brooms, dustpans.  We don't call it the dollar store we call it the $100 dollar store because for a buck each you can walk … (7 comments)

real estate staging: Strategy for Success...STAGING - 01/12/08 06:00 AM
Strategy for Success...STAGING
We can all agree that selling a house is all about the marketing efforts that the Realtor and homeowner puts into the selling process.
Selling a home in this market requires that Realtor and homeowner to think outside the comfort box.  We all remember the days when the homeowner didn't have to do much to sell their home...well those days are gone!
I realize that Realtors have a catch 22 situation- first they want to list the home so they tell the homeowner what a great home they have and after they have signed the listing they have to tell them the … (3 comments)

real estate staging: Set yourself apart...STAGE IT - 01/09/08 12:42 PM
Did you know that staging has been around since the early 90's? But back then it was used in limited settings and for more high-end homes. It's taken a lot of years to get where staging is a marketing tool that is used by savvy Realtors and homeowners to sell homes.
HGTV in the last few years have targeted the home improvement market. They have done a great job of educating the public what and how staging works.  Staging can be done to both vacant and occupied homes however the staging for each is very different.  A home without furniture often lacks interest and shows … (0 comments)

real estate staging: Staging done by the Seller - 01/09/08 02:42 AM
Can the homeowner do the staging for the home?  Absolutely!  We have a service called Super Strategies for selling the house where we can give the homeowner all the ideas, layout and concepts that staging and prepping can be done for the home for sale. We charge by the hour for this service and you will find that most staging companies offer a similar service.  If the homeowners are motivated they can most likely get the work done necessary to really make a difference in the appearance of the home.
In addition, there is so much information about staging on the Internet … (0 comments)

 

Karel Rogers

Reno, NV

More about me…

Real Estate Staging Unlimited

Address: Reno, NV 89510

Office: (775) 742-1425

Mobile: (775) 742-1425



Links

Archives

RSS 2.0 Feed for this blog