engaging: Why do realtors put their picture on everything?
- 12/04/08 12:04 AM
To be recognized, to establish a visual connection, to become familiar, so client will know who they are talking to when the call, and a bunch of other good answers. Yet many realtors who work a handful of neighborhoods or areas don’t shop and dine in those market areas. Instead they go home to their neck of the woods to buy groceries, shop for new shoes or meet friends for dinner. Just ask yourself, will being seen close to your home support your marketing or will being seen in the area you specialize in, have spent all your marketing dollars in, … (12 comments)
engaging: Don't confuse talking with engaging
- 12/03/08 01:12 AM
Engaging customers is far more that just spouting words. Engagement is all the arts of listening, conversation, observing, managing expectations, and and assessing the situation all rolled into one. You may not realize it but you are setting expectations before you even hear from a potential client. The company you are associated with, the look and feel of your advertising, your web site, your relationship with previous clients and sign you put in front of a property all start setting expectations. By the time a new client has called you they have probably been engaged by you at least three times. … (6 comments)
A discussion on branding and marketing thoughts, observations, ideas and strategies for real estate professionals, builders, developers and real estate developments.
To be recognized, to establish a visual connection, to become familiar, so client will know who they are talking to when the call, and a bunch of other good answers.;)
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