engaging customers: Customer service is all about the experience
- 12/31/08 04:55 AM
We have all been somewhere that the customer service was bad and what did we do? We told 10 people how bad the experience was. Great customer service leads to a great experience. Poor customer service leads to... well you know.
Set yourself apart with great customer service and attention to detail and your customers will tell 10 people what a great experience it was working with you. That's the best advertising you can get.
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engaging customers: Branding is about engaging customers
- 12/01/08 05:07 PM
COOL, WEIRD, FUN, FRIENDLY, CARING, PASSIONATE, INNOVATIVE, RESPONSIVE, HUMOROUS, TRUSTWORTHY, GREEN? What’s your Brand Personality? Your brand personality is what makes you unique. It can be funny or just fun, innovative, creative or weird. Perhaps it’s responsive, caring or trustworthy. Personalities are important because it is how consumers perceive you and what makes you memorable. Too strong and you scare consumers away. Too weak, they ignore you. Too weird, they avoid you. But get to the sweet spot of cool, fun or innovative and they flock to you. Developing and maintaining an intreguing brand personality takes careful planning and management. … (10 comments)
A discussion on branding and marketing thoughts, observations, ideas and strategies for real estate professionals, builders, developers and real estate developments.
We have all been somewhere that the customer service was bad and what did we do? We told 10 people how bad the experience was.;)
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