marketing: Hiring an specialist is still the best value - 01/26/09 01:16 PM
Corporations know that especially In a tight economy working with experienced specialists still makes sense and delivers the best overall value. Most companies do not have the cash to support costly delays and errors as a result of inexperience, nor can they afford to wait to get it right the next time. Some companies try to control costs by doing it all themselves or hiring someone who is dirt cheap which often results in costing far more in the long run then just hiring a specialist to begin with.
The same is true for homeowners. Hiring a specialist to sell their home … (1 comments)

marketing: Customer service is all about the experience - 12/31/08 04:55 AM
We have all been somewhere that the customer service was bad and what did we do? We told 10 people how bad the experience was.
Great customer service leads to a great experience. Poor customer service leads to... well you know.
Set yourself apart with great customer service and attention to detail and your customers will tell 10 people what a great experience it was working with you.
That's the best advertising you can get.

marketing: Some of the best advice I ever heard. - 12/19/08 01:21 AM
Back in the early 1990’s I went to one of those Motivational Business Events where they bring in twenty or speakers for the day and they all give a short presentation and then sell the their books. On this particular tour Brain Tracy was one of the speakers, and yes he had a book or two that he was promoting, but his advice was to read for 15 minutes a day. More specifically read a business book 15 minutes a day. He figured that if you did that everyday for a year, you would have completed 3 to 4 books. Now … (10 comments)

marketing: Getting the most out of your advertising dollars - 12/10/08 02:30 PM
There are three key elements to getting the most out of your advertising dollars: The right audience, the right message and the right environment.
If you have the right message paired with perfect audience, but you deliver it in a place or at a time when they are not open to it, your message will be lost or ignored. You probably have received a phone call just as you sit down to a nice dinner with the family only to realize it is someone trying to sell you a new credit card, upgrade your cable or some other product. You may already … (6 comments)

marketing: Maybe it’s time to take a trip - 12/08/08 01:07 AM
When we start to feel over worked, run down or overwhelmed we say we need a vacation. We pack up and go someplace different to unwind and regain some perspective.
Well with real estate sales and new construction starts down across the board you might be feeling overwhelmed and it may just be time to take a trip. However, make this a different trip, go someplace close by and drive around the neighborhoods that are similar to the ones you represent. Look at the homes, count the For Sale signs, write down who the Realtors are and look at the materials … (6 comments)

marketing: Moving the ball forward… three things to try. - 12/06/08 03:25 AM
In football it is the offense’s job is to move the ball forward. Scoring is the result of successfully moving it forward and winning means you are consistently moving it forward.  Successfully marketing yourself or your company is all about moving the ball forward. Sometimes you will make big gains and other times you will have set backs (we are in one of those economically now), the key is to have a plan of attack. Are you going rush out there with a big burst of energy and meet as many people as you can, spend lots of money on advertising … (4 comments)

marketing: Make lunch work for you - 12/05/08 12:17 AM
Lets say a restaurant has 80 customers at a time during lunch. If you go in there by yourself what are the odds you will know someone? Now I realize that a lot depends on where you are, is it two doors down from your office and you eat there everyday or is it across town never been there before sort of thing. Maybe you know one to two on average. Now ask that same question when you take some else along with you, will your table be more likely to know someone else in the restaurant. Sure you will, if … (10 comments)


Doug Stucky

Wichita, KS

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Stucky Design, Inc.

Address: 7514 E. 24th St. Ct., Wichita, KS, 67226

Office: (316) 858-2888

Mobile: (316) 734-0637

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A discussion on branding and marketing thoughts, observations, ideas and strategies for real estate professionals, builders, developers and real estate developments.



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