grammar: Let's eat Grandpa
- 09/23/17 07:10 AM
I'm a royal pain in the rear when it comes to punctuation. "It's" and "Its" make me crazy. "You're" and "Your" drive me up a wall. Imagine my delight when I discovered that September 24th is National Punctuation Day! My favorite local columnist, from northern New Jersey's Bergen County, wrote this column and my soul cheered! So, if you're a stickler like me, enjoy Bill Ervolino's take on the possessive S!
It's time for a grammar review! I'm certainly not perfect, but I prefer to have my marketing use correct grammar. Using correct grammar gives your work a polished edge that sloppy writing lacks.
I know grammar doesn't matter to everyone, but it matters to me. A friend of ours recently opened a (non-real estate) business and launched her new web page. It was beautiful - professionally photographed and professionally laid out. But the content was so riddled with errors that, at least to me, it distracted from her message. I'm not sure I would use her business if I simply found the website without knowing (28 comments)
Dear Bloggers, Please proofread. People will judge you by your ability to use the written English language appropriately. Thanks, Granny Grammar
Here are some common mistakes I've seen around AR: you're and your - "You're" is a contraction for "You are" and "Your" is a possessive pronoun. For example, "Be happy when you're selling your home." its and it's - "It's" means "It is." If your sentence would make sense with "it is," then you can use "it's." If not, then use "its." "Look at that dog! It's wagging its tail!" two, too, (81 comments)