The Business of Real Estate

Can a simple brand name alone be all it takes to drive and sustain a real estate business?I think it's fair to say that when a consumer drives by a yard sign it's not very likely the prospective client will make a beeline to the local brokerage's office or call the front desk and ask about the fe...

When my parents bought the home I grew up in I'm sure that they bought it to raise the family - not to flip or expect some kind of crazy ROI.Then, many years later, it all turned upside down.  Buyers started buying for profit (potential).  The "home" was thrown out the window and a "show me the m...

I just read an article in Inman News and it got me thinking about what our Company is doing wrong when it comes to marketing our product to Realtors.We've overcomplicated what could possibly be the most simple tool for growing new business - the sign rider.Ya, a sign rider.  No offense, but like ...

We keep hearing about the virtues of renting.  Owning, we're told, appears to be out of fashion with the economic or business case in question (unless, of course, we can pick the price bottom, have cash or can get a loan). The mantra now appears to be "rent, rent, rent".  Most all of the industr...

As brokers ourselves, we know there is nothing better than getting a chance to list those prime pieces of property - the ones that create the multiple offers.  You know the type, the easiest of all sales; no inspection, as-is, no hassle, no marketing expense or time sitting an open house.......th...