facebook: "Like" us on facebook - Good for Business? - 05/31/12 06:58 AM
This is not really a blog as much as it is a test. 
So, we now have a facebook page for business.  Since it's the biggest social platform on the planet we just couldn't resist.
If you "like" us maybe you'll think we have a good product and contact us - is that how it works?
Wait.........I think I hear the phone ringing :)
Thanks,
… (2 comments)

facebook: Linkedin and facebook - the death of the "cold call" - 04/23/12 03:19 AM
Back in the day, we picked up the phone and farmed for new business.  New and existing customers were "pitched" on the phone - sales were closed during a conversation.Getting to the decision makers - we'll that was a process; befriend the assistant or secretary, get lucky and maybe get through - we needed thick skin, and a whole bunch of perseverance.Now, Linkedin is hands down the best platform to connect on a B2B level.  In our small Company we've been able to reach the right people at a fast-pace.  Not only have we been able to "connect" but our connections … (4 comments)

facebook: Facebook for (our) business? Not so much. - 10/17/11 05:12 AM
Today, Chris Smith over at Inman wrote about having businesses take down their Facebook pages immediately.  As it turns out we had "suspended" our account a few weeks ago.While our business model and goals are purely Internet based, we just couldn't figure out how to develop a strategy that justified marketing via Facebook.We have however, seen the value and benefits in Linkedin, Twitter and Activerain.  Each has had its own specific benefit and value for our Company.  Linkedin we discovered, has given us the opportunity to connect with real business opportunities. We've been able to reach the decision makers at companies that under the … (2 comments)