marketing: Is a property’s potential its most important feature? - 09/04/13 04:10 AM
From our perch; older, obsolete housing stock is not where the demand is….unless of course, buyers see potential.
Certainty this does not apply to every area, we’re talking about the most vibrant markets…where the money is flowing aggressively back into housing.
We see this as part of a trend that has been in place for decades and a scenario that is virtually never-ending.
So, is selling potential the most important aspect to the marketing and sales process in real estate?
In our experience, it’s right up there near the top. :)
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marketing: Has the new real estate stuff "jumped the shark"? - 03/14/13 07:42 AM
A broker friend told me this morning that her biggest take-away from the Prudential RE Convention earlier this week in Vegas was simply; get to work....the "old school" way.  I had actually been thinking the same.
Has "innovation(s)" in the real estate business "jumped the shark"? 
An agent wrote for Inman today exclaiming - syndication, who cares?  Gahlord Dewald, a popular real estate strategist, wrote this week asking whether there had been any real innovation in the real estate industry that had benefited the consumer.
We asked a similar question recently, when we asked, has there been any real innovation that is putting … (3 comments)

marketing: Local Real Estate Marketing - has anything really improved? - 02/11/13 02:34 AM
I'm beginning to question whether anything has really been improved upon in terms of marketing a local real estate business.
Ten years ago the marketing strategy for our (local) brokerage consisted of:
1.    Direct mail
2.    A display ad in the local paper (we have a good one that most residents actually read)
3.    Signs in the ground,
4.    And a website that collects and catalogs buyers and sellers for lead generation
Flash forward ten years to today and our most productive marketing campaigns are:
1-4  Same as above.
So, with the exception of some alternative sources of ad placement, has the marketing strategy for growing a (hyper) local … (0 comments)

marketing: Do brands matter in Real Estate? - 02/04/13 12:35 AM
For over 12 years we have done business using a strong, one-word descriptive brand that gets our phone to ring and creates a call-to-action for agents, buyers and sellers interested in using our consumer-centric products and services.
Well, in an effort to broaden the scope of the business and offer our customers (agents, brokers, buyers and sellers) alternative products we've launched a softer and more gentle brand for our clients to use via a simple licensing agreement.
What do you think? 
http://www.valueinland.com/
 
Thanks,
 
Brian
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marketing: Teardowns are Everywhere - agents can profit. - 01/13/12 04:18 AM
As you know, virtually all buyers go to the Internet to search for real estate information. Here's a couple of unique ways you can benefit from that fact: ONE: "Own" the niche for redevelopment property transactions in your market by becoming a Marketing Partner with teardowns.com Why?
For lead generation - Google "teardowns and your community"  - the name owns the space, you can use it and make the brand traffic your own To create competitive advantage and differentiation for your business It's not free.
There are three Partnerships available in every zip code - $20 per partnership, per month - … (2 comments)

marketing: Total self-promotion - but actually a great tool for agents and brokers. - 11/29/11 02:52 AM
teardowns.com makes its debut on YouTube with its marketing and lead gen tool for real estate agents - something we've used everyday in our own brokerage business for over 10 years!
We'd like to thank the academy and all those responsible for making this film possible :)
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