search engine optimization and marketing: Has Social Media Failed Us? Or Not? - 03/04/20 11:11 AM
Hey there -- its been a long time since I came on here and writen anything. I have been through this period of inefective meetings and breakfast clubs and insincere communication. I blame myself and from steering away what works. Its amazing to me to see this happen despite all the progress I made on the web when it wasn't really a "thing".
Now that we have social media I see a lot of problems come from companies that are conected yet facing a real disconnection. What I mean by that is many of your top social media sites are that they … (0 comments)

search engine optimization and marketing: Example of a Real Traffic Layout - 03/10/11 11:43 AM
Sorry for Part II being so late.... I've been swamped - but here is an example of what it looks like to hit multiple locations at once with just one website. Im going to post the keywords section. Click on any link on this page and it will take you to multiple page 1 results... Its pretty impressive. This site has gone through a lot of revision and has been tweaked over time to get these results. This particular site is for a retail store but it can be created for real estate as well. For those keeping score this … (2 comments)

search engine optimization and marketing: Understanding Web Traffic: What To Watch Out For - 02/14/11 11:58 AM
What is web site traffic and what does it really have to tell us? You know the first thing you always hear is that free web traffic is never really free. You have to pay for this one way or the other. Either you can do press releases or articles or get some pay per click traffic. This is either going to cost you time or money or both.
Here are some things you will want to keep in mind......
BOTS - The bots issue is something to watch  out for. These are little spiders that crawl … (4 comments)

search engine optimization and marketing: MLS Accessibility - and the 50% Loss Rule - 11/28/10 05:48 AM
It is said that most online visitors leave after reading the first page of your website. Some experts place this number up to 50%. Thats a lot of traffic. From there the numbers get divided even smaller. As the online searcher goes through your site even more people leave after seeing 2 pages or 3 pages worth of material.
What has been your experience with MLS sites? There are a lot of directories out there but they ask for so much information up front, (with multiple menus) it is hard to believe that these are succesful websites.
Forms are really tricky. … (7 comments)

search engine optimization and marketing: Spam Triggers - Keywords To Avoid in SEO and Email - 11/28/10 01:15 AM
Hey there !!!   I know a lot of you contact your prospects by Email - there are a lot of keywords you will want to avoid. If you stick these kewwords in your email you can be pretty much sure that it will never reach its intended target....Here are the ones pertaining to Mortgages:mortgage-4-umortgage quotes
** But there is another area i want you to pay close attention to.
I was at a marketing workshop recently and ran into some Remax people who were using a lot of casino terminology in their campaign. They had flyers that illustrated slot machines and … (3 comments)

search engine optimization and marketing: STRONGER THAN DIRECT MAIL..... !!!! - 11/18/10 02:02 PM
This statement is bound to get me some serious hate mail, but I will brave on....I want to talk today a bit about collapsed media channels. There are some that seem really obvious such as newspapers. There are other media channels that have taken a serious hit lately such as direct mail.I would also like to add to that list.....
Email - I usually read one or two emails and then throw the next 50 away. Because we are so bombarded with email I hardly ever take this media channel seriously. I feel that it has run its cycle and many … (3 comments)

search engine optimization and marketing: The Same Web Template You Use -- Sells...... LIMOS !!! - 11/18/10 01:45 PM
I found this great real estate group that was doing some promising things in the community. They were selling green buildings and creating green business environments. I liked the site, it seemed tight and I mentally filed it away with no concerns.
Now that was about a good 6 months ago. Recently, I stopped by to check on them again and I noticed  something really wrong this time around. This website was a template and I had seen it before. You'll never guess what this site was selling -- LIMOUSINE RIDES !!! The only … (1 comments)

search engine optimization and marketing: Dude, Its 2010, and Your Site Is Still Terrible.... - 10/13/10 09:52 AM
Today I want to address EGO, (YES... I know... Everybodys Got One)....I coached a prominent business owner two years ago, back in the winter months of 2010 and showed him what to do on his website. Our combined intention was to bring in more customers....Sadly, he didn't implement a single strategy.Its 2010 - and he has 260 links..... and is a Global Corporation.... Now I see this sort of thing occur every once in a blue moon and sometimes the company actually does quite well. But in this case, the owner was trying to convince me that he was pulling in … (0 comments)

search engine optimization and marketing: Watch out For This Search Engine Marketing Scam...... - 09/30/10 11:31 AM
Today I got the shock of my life... I thought I had seen it all in the scams department.  But here is the latest I ran across today....I was in the office of one of my new clients. We did a simple page count to see how many pages I had to optimize. I was shocked at this..... Check it out....According to the count there was 455 pages !!! The client was pretty sure there was only about 20 pages.... tops. But that wasn't the worst part.
HERE IS HOW THE SCAM WORKSThe hired web guy creates additional pages.... by the … (2 comments)

search engine optimization and marketing: SEO Ready Made Sites - An Idea That Had To Be - 09/30/10 06:43 AM
IS REAL ESTATE SEO TOO CONFUSING?Creating a course in search engine optimization was easy enough. But getting professionals to implement all of the great ideas has been challenging. Of course having a good understanding of how search engines and websites work is part of the equation.I recently, created a template real estate site that was sold along with my courses that made things simple. I collected important data about the homes that were for sale and what key phrases mattered most to the agent or agency and then wrote all of the code for it so Google would take notice....
READY … (0 comments)

search engine optimization and marketing: Careful How You Bulid Your Site -- Avoid This Blunder..... - 09/26/10 05:09 PM
My weekend was a total headache.....A colleague had me review his website. He wanted me to fix it, give it the proper SEO google treatment etc. When I looked at his site it was OK. Then I looked a little deeper and saw the problem up close......This guy had named every webpage the same name... Every title of his pages were exactly the same. There were about 50 pages on this site. This is where it gets even more interesting. This site was built by some guys in India.... Im sure they meant well but from a search engine standpoint this … (1 comments)

search engine optimization and marketing: Are You Showing Off Enough Of Your Properties On The Web? - 09/20/10 06:32 AM
What does it take to get a sale?  How much house do you have to show to land the deal?Don't you hate it when you list a house on a web site and there's a limit on how many photos you can use? Its like the old film line, "all my best scenes end up on the cutting room floor?".A lot of services will only pick maybe 4 or 5 of your best photos when you list your home. You may have like 20 shots that you want to share with the public. But the guys who run these sites will … (0 comments)

search engine optimization and marketing: Get The Search Engine Directories To Get Curious About You - 09/07/10 08:14 AM
Get The Search Engine Directories To Get Curious About You(Instead of Vice Versa)Do you ever get tired of chasing after search engines ---  Googling your own popularity on the web is becoming an obsession for some businesses. Terms like "link juice" have their merit. But getting the big guys to take notice of you can take some time.
I just got a course from the UK about how to get on authority sites. Not a lot of meat in there. But there are a few highlights that make it somewhat worth reading. Its definately for people who have their feet wet … (1 comments)

search engine optimization and marketing: Is Your Website Loading Fast Enough? Google is Watching - 09/06/10 04:26 PM
** For months, I wondered about this -- and apparently its TRUE! With the invention of Google Caffeine, it appears Google is really counting which sites are fast loading and which ones are not.....Here is the official verbage....
After Google started using website speed as a parameter in their ranking algorithms every webmaster has a good reason to keep an eye on the page load speed of their website. Google's bending over backwards to spread the word about this new speed penalty is proof in itself since big G is usually very secretive about pending algorithm changes.
From the announcement we … (3 comments)

search engine optimization and marketing: Keywords: Sept 6 - What Is Currently Trending Online? - 09/06/10 04:07 PM
As we move into a new Fall season its important to see what people are searching for. The reports from Bloomberg signal that it is going to be a buying season in some markets. I went ahead and did a "dig" of recent keywords in the new buyers market for real estate -- and this is what came homes in florida......................................  (See Notes Down Below)new homes in californianew homes in arizonanew homes in delawarenorth carolinanorth carolina football suspensionsnorth carolina lotterynorth carolina department of revenuenorth carolina department of correctionsnorth carolina secretary of statenorth carolina mapnorth carolina child supportreal estate calculatorreal estate … (0 comments)

search engine optimization and marketing: Ex-Art Director - Reflects On Pre-Google America - 09/05/10 02:16 PM
This is taken from my recent course. This is the intro I wrote about the Dot Com Era
Boy, you guys sure have it easy living in these times!Enjoy!
SO WHO AM I ?15 Years Into This Game - Has It Really Been That Long?
Where did I come from?I was there from the beginning - as an early art director in advertising. I rode the tech wave in Chicago and in New York City serving many markets, national brands and watching the web evolve.
There wasn't much of a search engine scene like there is today back in … (2 comments)

search engine optimization and marketing: Becoming a Real Estate Authority Site on the Web - 09/02/10 12:37 PM
Ugly sites are in - there is no question about it. They're every where. The interesting thing about the web and search engines like Google is that they are looking for content that it can grab and index. This includes keywords that are placed on your pages and meta tags, and in other areas.It doesn't matter how slick your site looks or how much java script drop downs you have in your nav bar. Although these things look pretty its not enough to get the attention of the search engine bots. In … (1 comments)

search engine optimization and marketing: Make Your Mistakes Fast Online - Bureaucracy Can Ruin You Online - 09/01/10 05:34 PM
Listen Up....
Make your mistakes on the web - quick and fast. Instead of having meetings, mini meetings, pre launch meetings and over thinking your objective -- get your material on the web to see if it sticks. Too many real estate professionals want to have meetings to see if their web material is ready or not.... There is no right or wrong when it comes to this....You never know what is really going to stick on the web.HERE IS SOMETHING TO REMEMBER.....Too many firms worry about getting things perfect on the web. Some firms sweat over this and even have … (3 comments)

search engine optimization and marketing: YouTube Video Marketing -- The 5 Minute - 08/31/10 04:23 PM
Im going to bed so I'll make this short.
TIME : 3 MINUTES -- The experts say only keep it three minutes. I like these numbers instead. I prefer to shoot in 3, 5 and 7 minutes.....  You can go 10 if you are really interesting and people will watch them. But for the most part stick to 3,5,7.
TAG YOUR VIDEO WITH YOUR WEBSITE: The description section in your YOUTUBE upload section should have the following.
http://www.YourSite.Com  description of your video. Description of your services(you can have about 8 lines of descriptive text here)
USE KEYWORDS: Put keywords in your … (3 comments)

search engine optimization and marketing: SEO: Google Said It -- Check This Out - 08/24/10 03:48 PM
Check out this link -- this goes back to something Ive said a long time ago. Everything counts when you create your site of course but lately the domain name has a major pull in your popularity.....Check out what they said...
Showing more results from a domain
Friday, August 20, 2010 at 9:40 AM
Webmaster Level: AllToday we've launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain, like [exhibitions … (3 comments)

Ted Cantu (i Cantu Media LTD) Rainmaker large

Ted Cantu

Farmington Hills, MI

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Ted Cantu offers his solid online marketing advice to real estate professionals. Here is where you can get high rankings on Googe.




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