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Did you know that testimonials are one of most under-used sales tools in real estate? The power of your current customers to sell your value to others is far greater than your own power to sell yourself. And unlike most forms of real estate advertising, testimonials are free! Unfortunately, most ...
A few days ago I heard that an old friend of mine, Rick Bakke, had just passed away.   I hadn't talked to Rick in a couple of years, but back when I was a struggling new agent 7+ years ago, Rick was kind of the maverick warhorse in the office - a high-volume agent who looked a bit like Santa Clau...
Recently we came across a case study that reminded us how easy it can be to overlook important information when representing clients in a transaction.  Here's the scoop, in the hopes it will help someone avoid making the same mistake in the future:Home buyers Bob and Ellen (not their real names) ...
Michelle had kid stuff to attend to on Saturday, but Libby and I attended Active Rain's first birthday party at Magnolia Park and had a great time!  Having only been on Active Rain for about a month it was my first opportunity to really interact with a lot of members all at once, and I was impres...
If you haven't already picked a target market, now is the time to choose one that you feel has good potential for you, and focus on it. While it may feel like you are limiting yourself at times, you are actually giving yourself the opportunity to fully develop your expertise and capture market sh...

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