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marketing: 15 Proven methods to detect if someone is lying to you.
- 09/11/15 11:56 AM
15 Proven methods to detect if someone is lying to you. "Oh what a tangled web we weave, when first we practice to deceive." -Sir Walter Scott If you’re like most people, you probably tell a few white lies during the course of your day, half-truths to make others feel better, avoid conflict, or out of polite social necessity. But then there are the big lies – the manipulative or mean spirited falsehoods people spread that can really hurt others. So if someone lies as they’re trying to sell you something, lies to you at work, or the worst of
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marketing: 10 More marketing tips for loan officers and mortgage pros! (2 of 2)
- 05/17/14 03:18 PM
Last week, we wrote about 10 great marketing strategies loan officers and mortgage professionals could use to build a bigger audience and boost sales. Back by popular demand, here are 10 more to help you separate yourself from the competition and thrive! 1. Release a regular informational report. Collect all pertinent real estate and mortgage information and put out a monthly newsletter as a blog on your website and PDF, which you can share via social media and with all your referral partners and client database. The information isn’t hard to find, and everyone will appreciate an accurate summary of market conditions. The key
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marketing: 10 Marketing tips for loan officers and mortgage pros. (1 of 2.)
- 05/17/14 03:15 PM
Loan officers and mortgage lenders have to compete more than ever to get business, and increased regulations leave less fat on the bone for commissions. Therefore, it’s of primary importance that each independent loan officer has a marketing campaign that’s dynamic and efficient yet still personal. Traditional methods (like cold calling or billboards) are becoming dinosaurs, and marketing needs to have more depth and offer more value than just setting up a Facebook page or sending out emails. So here are 10 innovative marketing strategies for mortgage professionals, guaranteed to differentiate you from the herd and bring in business IF you utilize them consistently.
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