staging: Do you 'know it all’ when it comes to staging ? - 08/02/11 08:47 AM
 
For those real estate agents who think they ‘know it all’ when it comes to home staging, think again.  Absolutely there’s loads of information out there, in articles, blogs and of course HGTV, but a little knowledge can be a dangerous thing
 
I can’t help thinking of the recent horror story of the agent who couldn’t fully open a door because of the way the stager had placed the furniture. Now a blunder like this can put the kibosh on a sale, after all, selling real estate is all about selling space. It’s the minor adjustments to a home … (6 comments)

staging: Price - Picture - Presentation. - 11/17/07 06:05 AM
It's a nail biting time for most agents right now as they weather the storm of a downtrend in the Real Estate market.  For urgent sellers the formula is simple; Price, Picture and of course Presentation. 
If the home isn't realistically priced for today's market, you can be sure that you won't have too many visitors.  After all it is the price that first attracts potential buyers, more so when there are bargains to be had. 
After the price, it is the photograph of the house that further draws buyers and for this reason it is advisable to enlist the help of a … (5 comments)

 
Andy Capelluto (International School of Staging)

Andy Capelluto

Seattle, WA

More about me…

International School of Staging

Office: (206) 226-9234



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