kyle s reyes: I’m Giving My Secrets And My Social Media To My Competitor
- 02/13/16 03:41 AM
A few years ago, I was at a marketing strategy session with the owner of a restaurant group who is a client of ours. He told me he wanted to run a special dinner where he taught his diners how to make his signature dishes.
His manager looked at him like he was nuts.
“Why the hell would you give away your secret recipe to everyone?” she asked.
“It’s simple,” he said. “Not everyone likes to cook. And nobody does it as well as I do.”
There was a tremendous lesson in this.
A few weeks later, he saw the footage and pictures we shot at … (41 comments)
kyle s reyes: An Epic AR Meetup
- 01/19/16 11:49 PM
You can all blame Joe Petrowsky for me being on AR. Seriously. Hold him entirely responsible. When you get over hating on the old bull, I want you to come hang out with us in what's going to be one of the best AR Meetups ever held. We're hosting it at The Innovation and Libation Lab on Thursday, January 28th from 2pm-5pm. We're taking it to the next level with speakers and fresh baked goodies from Brown Sugar Catering. First up, Joe Petrowsky will be discussing networking your way to the top. Next, Manny Rivera will take on your website and how to mine it to close sales in 2016. Gail Petrowsky … (15 comments)
kyle s reyes: The Not So Silent Partner Q's and A's: Episode 17
- 11/08/15 10:18 PM
It's time for another episode of The Not-So-Silent Partner Marketing! In Episode 17, here's what we're discussing: 1. What is Blab...And why YOU need to start using it. 2. A 6-month social media prediction. 3. 360- degree videos. Watch the episode ... or listen to it while driving. Share your thoughts in the comments below - and your questions for our next episode. We love video questions - but we'll take them all. You can also email your questions to Kyle@thesilentpartnermarketing.com or hit us up on Instagram with them. With the launch of this segment comes the launch of a new group - The Marketing Maniacs. I invite anyone with … (18 comments)
kyle s reyes: The Not So Silent Partner Q's and A's: Episode 16
- 10/08/15 10:30 PM
It's time for another episode of The Not-So-Silent Partner Marketing! In Episode 16, here's what we're discussing: 1. Should you worry about Internet trolls? 2. My lovely wife putting up with my schedule. 3. Faith in business. Watch the episode ... or listen to it while driving. Share your thoughts in the comments below - and your questions for our next episode. We love video questions - but we'll take them all. You can also email your questions to Kyle@thesilentpartnermarketing.com or hit us up on Instagram with them. With the launch of this segment comes the launch of a new group - The Marketing Maniacs. I invite anyone … (7 comments)
kyle s reyes: American Touch Tag, Free Beer and Creative Marketing
- 10/07/15 10:41 PM
In the world of real estate, there's a hell of a lot of noise. Real estate agents try desperately to cut through that noise on social media. One of the most common ways of doing it? Tying in with a charitable cause. You see it all over the place "Keller Williams is proud to support Breast Cancer Awareness Month" and so on and so forth. The challenge is that for all of the good intentions, it's easy for your message to get lost in the noise of everyone talking. So how can you differentiate your company? How do you cut through that noise on … (14 comments)
kyle s reyes: The Not So Silent Partner Episode 15: Vacation Time and Start Ups.
- 09/25/15 06:06 AM
It's time for another episode of The Not-So-Silent Partner Marketing! In Episode 15, here's what we're discussing: 1. Business owners taking vacation time. 2. Should I invest in start up companies? 3. Public speaking and what it means to your brand. Watch the episode ... or listen to it while driving. Share your thoughts in the comments below - and your questions for our next episode. We love video questions - but we'll take them all. You can also email your questions to Kyle@thesilentpartnermarketing.com or hit us up on Instagram with them. With the launch of this segment comes the launch of a new group - The Marketing Maniacs. … (6 comments)
kyle s reyes: Social Selling Index: The Powerful and Free LinkedIn Tool
- 09/24/15 12:28 AM
If you’re like many people, you’re on LinkedIn because someone at some point told you that you had to be. But are you taking advantage of the free tools that are available to help build your brand? One of the biggest missed opportunities is something that you may not have ever heard of. It’s called the Social Selling Index. It’s powerful. It’s analytical. Oh, and did I mention it’s free? Let’s break this down. To simplify it, I want you all to think of it not from a sales perspective – but from an equity perspective: social equity. The higher your social equity and … (43 comments)
kyle s reyes: The Dark Web And Your Marketing - What You Need To Know
- 09/16/15 10:01 PM
The movie “The Matrix” examined a concept that the world isn’t what we believe it is. But what if I told you that the internet isn’t what you believe it is? What if I told you that you only see the surface of the web…and that 96% of it is actually “dark”? Would it surprise you? Would it scare you? Would you even care? You SHOULD care. Because your marketing is no different. Allow me to explain. I’m referring to the “dark web”. The “dark web” makes up 96% of all content on the internet, but it cannot be indexed. Which means you’ll … (25 comments)
kyle s reyes: Why The Entrepreneur Is Out Of Business
- 09/15/15 02:56 AM
My wife and I like to do our shopping on the weekend. For some reason, that whole "working" thing tends to get in the way during the week. That's why it blows my mind how many businesses have hours that aren't just consumer unfriendly...they're flat out stupid. Ok, ok, you started your own business because you wanted to determine your future. Great. But guess what? The whole 9-5 schedule thing is going to put you out of business. And if you're stubborn enough to think that as a business owner you can decide 9-5 will be your hours no matter what, then perhaps … (36 comments)
kyle s reyes: The Not So Silent Partner Episode 14: Effectiveness Of Text Marketing vs. Email Marketing, An Hour Of Alone Time, and Google+.
- 09/14/15 02:30 AM
It's time for another episode of The Not-So-Silent Partner Marketing! In Episode 14, here's what we're discussing: 1. How to raise your roof when it comes to your marketing. 2. The effectiveness of text marketing vs. email marketing. 3. Should I get an hour of alone time at the office or spend an hour at the gym? 4. Predictions of Google+? Watch the episode ... or listen to it while driving. Share your thoughts in the comments below - and your questions for our next episode. We love video questions - but we'll take them all. You can also email your questions to Kyle@thesilentpartnermarketing.com or hit us up … (3 comments)
kyle s reyes: The Kettle Corn Lesson From The Old Vet
- 09/13/15 01:32 AM
Last weekend, my wife brought our family to a farm fair. It was quintessential New England. Cows. Corn. Arts and craft stands. I went up to one of the stands and ordered a medium sized bag of kettle corn. “That’ll be $7,” said the guy who handed me the bag. Seven bucks. For a bag of popcorn. Not like $7 is a big deal to me. But man – this was a little farm stand. It’s not like I was at the movies in NYC. Needless to say, the first couple of bites were a little salty to me…and it had nothing to do with … (16 comments)
kyle s reyes: You're Not A Mommy Blogger - You're A Mommy With An Online Diary
- 09/11/15 12:47 AM
Prologue My male friends strongly urged me not to share this article. They suggested it was the equivalent of poking an angry mother bear. My female friends, on the other hand, were surprisingly in support of it. So with that said, I'd encourage you to read this and REALLY understand the message before yelling at me. Mommy Bloggers A couple of months ago, a female friend approached me. She's a stay at home mom with a couple of kids. She's an absolutely spectacular human being. Not to minimize her husband's hard work, but let's be honest - she's the one raising the family. She's got my … (27 comments)
kyle s reyes: Episode 13: Building Your Brand, Cell Videos and What is Quality?
- 09/07/15 09:32 PM
It's time for another episode of The Not-So-Silent Partner Marketing! In Episode 13, here's what we're discussing: 1. Are you building your brand properly on social media? 2. Cell phone video vs. professional video - when should you use which to grow your business? 3. When you're on a tight timeline....should you go for quality content or quantity of content? Watch the episode ... or listen to it while driving. Share your thoughts in the comments below - and your questions for our next episode. We love video questions - but we'll take them all. You can also email your questions to Kyle@thesilentpartnermarketing.com or hit us up … (6 comments)
kyle s reyes: Content Marketing Is About The Community
- 09/02/15 05:29 AM
I'm going to teach you all two little secrets about content marketing. 1. It's not about selling a house. It's not about finding a buyer. It's not about connecting with a potential seller. It's about building brand equity. Many agents have this bad habit of using social media for SELLING...and not for connecting. They don't understand the power of content marketing - telling stories. Those stories can build you some tremendous brand and social equity that over time, translate to expertise and to sales. 2. Cross promotional marketing is a spectacular way of expontially increasing eyeballs. Partner with an attorney. Or a mortgage broker. Or … (33 comments)
kyle s reyes: The Not-So-Silent Partner Episode 12: Drones For Real Estate, Snapchat Marketing and Bring Your Industry Into The Digital Age.
- 09/02/15 12:42 AM
It's time for another episode of The Not-So-Silent Partner Marketing! In Episode 12, here's what we're discussing: 1. The Benefits Of Drones In Real Estate. 2. How To Use Snapchat Marketing For Your Business. 3. How To Bring Your Industry Into The Digital Explosion. Watch the episode ... or listen to it while driving. Share your thoughts in the comments below - and your questions for our next episode. We love video questions - but we'll take them all. You can also email your questions to Kyle@thesilentpartnermarketing.com or hit us up on Instagram with them. With the launch of this segment comes the launch of a new group … (5 comments)
kyle s reyes: Episode 11: Growing Your Marketing, Custom Domains and Website Traffic
- 08/27/15 06:14 AM
It's time for another episode of The Not-So-Silent Partner Marketing! In Episode 11, here's what we're discussing: 1. When To Hand Off The Reins Of Marketing. 2. Having Your Own Domain. 3. How to Utilize A Website. Watch the episode ... or listen to it while driving. Share your thoughts in the comments below - and your questions for our next episode. We love video questions - but we'll take them all. You can also email your questions to Kyle@thesilentpartnermarketing.com or hit us up on Instagram with them. With the launch of this segment comes the launch of a new group - The Marketing Maniacs. I invite … (22 comments)
kyle s reyes: How To Use Live Video Streaming To Crush It
- 08/26/15 09:50 PM
Everyone is talking about the battle between Periscope and Meerkat. I'd like us all to focus a little LESS on WHO will win...and a little more on how WE can win. Personally, my money isn't on Periscope...Meerkat...or even Twitter as a whole. It's on Facebook. We're seeing Facebook Mentions roll out for all public figures almost as a way of dipping the toe in the proverbial water. So before Facebook DOES dive in head first, here are some tips you should start practicing with so that you are ready to crush it with live video for business. Introduce yourself to the world … (5 comments)
kyle s reyes: Episode 10: Talking PPC For Real Estate and Booze in the Office
- 08/20/15 09:36 PM
It's time for another episode of The Not So Silent Partner Marketing! In Episode 10, here's what we're discussing: 1. Whether real estate agents should be using Pay Per Click. 2. Talking about alcohol in the office. 3. Making yourself marketable when looking for a job. Watch the episode ... or listen to it while driving. Share your thoughts in the comments below - and your questions for our next episode. We love video questions - but we'll take them all. You can also email your questions to Kyle@thesilentpartnermarketing.com or hit us up on Instagram with them. With the launch of this segment comes the launch of a … (16 comments)
kyle s reyes: Episode 9: Instagram Ideas, Important Videos and What Is A Trend?
- 08/18/15 06:24 AM
It's time for another episode of The Not So Silent Partner Marketing! In Episode 9: The Best Practices for Instagram, Videos Every Business Should Have, and Why Care About A Trend. Watch the episode ... or listen to it while driving. Share your thoughts in the comments below - and your questions for our next episode. We love video questions - but we'll take them all. You can also email your questions to Kyle@thesilentpartnermarketing.com or hit us up on Instagram with them. With the launch of this segment comes the launch of a new group - The Marketing Maniacs. I invite anyone with any interest in marketing … (8 comments)
kyle s reyes: Pinterest Hacks For Your Business
- 08/17/15 09:48 PM
Some simple Pinterest hacks to grow your brand like you never thought possible. For the longest time, I would argue with business owners and CEO's who tried to tell us that social media had no role in the growth of a company. I'd be stricken with headache after headache - some caused by frustration, others caused no doubt by the vodka I'd have to drink after these meetings. Now that we're in a fully social and digital age...many of them have come back with the delicious words I knew I'd one day hear: "You were right." And yet there are platforms out there that businesses … (18 comments)
A few years ago, I was at a marketing strategy session with the owner of a restaurant group who is a client of ours. He told me he wanted to run a special dinner where he taught his diners how to make his signature dishes.
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