social media: Introducing the #1 Philly real estate team on social media! - 09/29/17 08:28 AM
We can hardly believe it!
Yesterday, Property Spark released a list of the top 20 Philadelphia real estate teams on social media, basing their list on how effectively agents use social platforms to stand out amongst their competition.
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social media: Client Communication Mobile Apps: Meeting You Where You Are. - 03/12/12 12:47 AM

You want to be where your clients are. That is the advice that Chris Somers, CEO of The Somers Real Estate Team at Remax Access in Northern Liberties believes. The younger Generation, X'ers, Y's, Baby Boomers, and even the Matures are communicating with people via social media platforms instead of meeting at the office for appointments. In this mobile world, Chris explains that mobile apps are something he embraces in his business and encourages others to follow suit. Apps and platforms such as Facebook and Twitter are of the most popular but there are thousands out there to enjoy that … (0 comments)

social media: What is Your Social Media Strategy? - 09/18/11 01:25 AM
What is Your Social Media Strategy?
I was fortunate and honored that I was asked to speak on an expert panel recently at Agent Reboot Philadelphia along with Bill Lublin and Kim Wood (those guys taught me!) The difficulty that a lot of agents have as well as businesses is getting involved with social media as the question always is what is the Return on Investment (ROI) ?
There are so many "social media gurus" and "coaches" out there that will teach you what to do and what not to do.  And if you go to a real estate bar camp there could … (16 comments)

social media: Greater Philadelphia Association of Realtors asks The Somers to Speak on Social Media and Blogging - 05/07/11 01:33 AM
 GPAR asks The Somers to Speak on Social Media and Blogging
I was recently asked  to speak by the Greater Philadelphia Association of Realtors (GPAR) on the topics of blogging, websites and social media.  To me, this is one heck of a compliment as there are A LOT of Realtors in Philadelphia that could have been asked to address the subject.

Not for nothing, but I get quite nervous speaking in front of crowds.  However, since I have done it a lot more over the years, it has become a little bit easier each time.   I definitely do not want to disappoint people, and I … (4 comments)

social media: Real Estate is a Contact Sport - 10/24/10 03:06 AM
Real Estate is a Contact Sport
As I am looking forward to going to Real Estate Bar Camp Atlantic City in December and Inman Real Estate Connect in January and teaching blogging and social media internally at RE/MAX Access, the focus obvioulsy will be on technology.  Technology is a great tool to help grow your business.  Our Active Rain blog, Philadelphia Real Estate Voice and The Somers Team has been a huge success for us in terms of our investment in them has provided us a substantial return for our business.  I would recommend any Realtor incorporate blogging into their business plan … (13 comments)

social media: With the huge growth of Social Media why is attendance low at Philly Real Estate Bar Camps ? - 05/29/10 03:43 AM
It was great to be at the Real Estate Bar Camp in Philadelphia this past week held at The World Cafe (what a great venue !!)  !  As usual, there were some great leaders in our industry sharing their knowledge and experiences primarily in the Social Media, technology and innovation space of real estate. 
What was amazing to me was the low turn-out of our own Philadelphia agents.  You would think that with the vast growth of Internet Marketing and Social Media that an opportunity like this would bring out a huge crowd.  However, I counted 3 Realtors  (including myself) from Philadelphia.  That … (9 comments)

social media: Look Up ! - 03/28/10 12:16 AM
Have you found yourself spending a little too much time on the internet ?  It is not difficult with all the things that you can do no matter what industry you are in.  Especially adding on your blogging and social media strategy.   And on top of that mobile applications !  It can be awesome and overwhelming at the same time.

 
Recently I have found myself having this pain in my neck and I think it has something to do with looking down at the computer too much or looking down at my mobile device as I am reading emails all day, … (18 comments)

social media: Becoming a Certified Social Marketer at The Pyramid Club ! - 02/27/10 12:14 AM
This past week Stephanie and I took the course Social Media Marketing from the Social Media Marketing Institute .  The course was taught by two expert Social Media gurus, Bill Lublin and Kim Wood .  Bill and Kim were fantastic instructors, making the course not only highly informative, but very interactive and fun. 
Hopefully, once we find out that we passed the test, both of us will be Certified Social Marketers !
We highly recommend taking this class as it will help you harness the information that you already have and what you are currently doing to take it to the … (8 comments)

social media: Random Thoughts for The Week (Social Media, REFI or BUY) - 12/27/09 11:35 PM
 
1.  Have you had a birthday on Facebook yet ?  If not, it is an amazing experience having a multitude of birthday wishes from your Facebook friends all throughout the day.  I even received a couple of personal videos.  I was a bit in awe... Sometimes in the past when I think of social media and "friends" I thought it was a bit cold and impersonal.  That thought has changed for there are so many great folks out there you can connect with through a multitude of sites whether it be Facebook, Twitter, Plaxo or right here in Active Rain !  The … (16 comments)

social media: Photo Highlights of Real Estate Bar Camp Atlantic City - 12/10/09 12:29 AM
Below are a couple photo shots from Monday's Real Estate Bar Camp in Atlantic City.  
Please also see  Real Estate Bar Camp Atlantic City - Highly Informative and a Blast !  where we discuss many of the things we learned.
We always find these events very worthwhile in attending as we learn valuable info, meet some of the top real estate minds in the industry and have a lot of fun at the same time !



 

Look forward to seeing you at the next Real Estate Bar Camp or Convention !
 
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social media: Real Estate Bar Camp Atlantic City - Highly Informative and a Blast ! - 12/08/09 09:26 AM
Stephanie and I returned from Atlantic City today after soaking in all the great info from the Real Estate Bar Camp in Atlantic City.  The venue was superb !  Whats better than having a view of the ocean, great food, great people and tons of information about how to grow your business with some of the brightest minds in the industry regarding real estate technology and innovation ?
If you have not been to a Real Estate Bar Camp as of yet, we would encourage to keep an eye out for one in your area. The next one in Philadelphia is going … (6 comments)

social media: 10 Benefits of Blogging ! - 09/27/09 01:35 PM
10 Benefits of Blogging !
We have been so busy this fall with our deals that we have not had the opportunity to blog as much.  Our blogging is one of the main reasons that we are as busy as we are - it is quite amazing !  When I think about it, there are so many benefits to blogging.  Those thoughts were inspried from being asked to do a training course at our office on Blogging.  From that presentation, I talked about 10 Benefits of Blogging ! 
They are as follows:
1.  Grow Your Business - Consumers can find you from … (81 comments)

social media: Facebook's Friend Finder - A Great AND Easy Way to Connect with Your Clients and Prospects - 08/07/09 11:25 PM
Facebook's Friend Finder - A Great AND Easy Way to Connect with Your Clients and Prospects
We are really starting to enjoy Facebook !  We have connected with so many people recently, from past friends and acquaintances, to colleagues and more importantly for business, past clients and past (and current) prospects.
Yesterday when we were on a listing appointment, the seller said "I called you guys because I see you on Craigslist, Twitter and Facebook ! " .  Too cool !!  And more importantly, it provides emphasis that it is important to have a Social Meida presence and if you are not utilizing these sites, we … (15 comments)

social media: I Fired Realtor.com ! - 07/01/09 01:52 AM
I Fired Realtor.com ! I fired Realtor.com and I am not going to apologize for doing it !  That’s right - 3 years,  well over $12 thousand dollars, and hundreds of “woman-hours” later,  I finally said enough is enough! (Yeah, I have a little fire in my belly ; )
I am no longer going to enable this monster of a website just because they “rank high”.
Maybe I am nuts, maybe I am just darn right insane since Realtor.com is the top ranking Real Estate website in the United States.  But being the CEO and head chef and bottle … (32 comments)

social media: A Year in Reflection as I walked (in FEAR) over the Ben Franklin Bridge ! - 06/07/09 01:04 PM
A year in Reflection as I walked over the Ben Franklin Bridge !
It was about a year ago that I started blogging.  One of my first blogs was a post that I wrote "Overcoming the fear of Heights" (I enjoy looking at some of my old posts).  I was so scared that day walking over the Bridge.  I could not believe that I had gone from being a bold risk-taker as a skydiver and an adrenalin junkie to the point where I was terrified of heights and needed to hold my wife's hand to ease my fear as we walked over the … (7 comments)

social media: Real Estate Bar Camp Philadelphia ! - 06/07/09 12:59 AM
Real Estate Bar Camp Philadelphia !
As soon as I saw a tweet from Kim Wood regarding Real Estate Bar Camp Philadelphia, I signed up immediately for both me and Stephanie !  I got there a little late that morning due to a settlement (a great reason to be late !)  but even missing the first part of the morning, I got caught up quickly.  There was a ton of great information shared and communicated... am still soaking it all in.  I was even more impressed with all the people that came from outside of Philadelphia.  It was amazing to be … (7 comments)

social media: The new www.thesomersteam.com now live for Philadelphia Real Estate ! - 04/25/09 09:17 AM
The new Somers Team website now live for Philadelphia Real Estate !
Our marketing team has been working very hard the last couple of months to give our site - The Somers Team - Philadelphia Real Estate a face-lift with some incredible updates including content, blog links and photos.  Also we will be adding additional photos of neighborhoods to the site once the photographer we hired agrees to release all of the photos.  The site just went live this morning !!!!
Whether you are an agent, in the real estate industry or a consumer, please take a moment and let us know your … (14 comments)

social media: How is it possible I conducted a training course on Internet Marketing and Social Media ? - 02/24/09 03:20 PM
 
10 months ago, I did not know what Active Rain was.  I have only had a blog for around 9 months.  Have only been active on Facebook for 6 months or so.  Have had a Twitter account fow a few months.  I still do not know what RSS stands for and cannot figure out "feeds".  I do not know how to upload a video to my blog.  I really struggle with my Blackberry - cannot figure how to get on the net, and I do not know how to do Twitter on my phone either - I think I need to … (24 comments)

social media: Inman Conference - Gary Vaynerchuck - 01/18/09 11:45 AM
Being at the Inman Real Estate Conference, Gary Vaynerchuck gave an inspiring speech.  Anyone looking for some strong inspiration, this is a must see.  It was even better in person ! 
Some of the highlights I picked up were:
1.  Get out of your house and make it happen !
2.  Own yourself - embrace your own DNA !
3.  Stop crying !
4.  Negativity rocks (not everybody wins) - this is the best time to gain market share !
5.  Build other revenue streams as part of your business.
6.  Give out content .
7.  Leverage the Community - it … (7 comments)

social media: Don't Forget About the Real World !! - 01/17/09 02:54 AM
 Don't Forget About the Real World !!
A week ago being at the Inman conference, there was so much information that I gathered I have been on information overload. 
One of the topics that was discussed by Ines and Jay Thompson was "Don't forget about the real world - using your offline efforts to support your online endeavors".  The one thing to take away from this discussion was "Get off your computer and get out in the world".  I think a reminder is that yes it takes hard work to get to page 1 on Google, but ultimately it is more important to … (55 comments)

 
The Somers Team, Delivering Real Estate Happiness (The Somers Team at KW Philadelphia)

The Somers Team

Delivering Real Estate Happiness

Philadelphia, PA

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The Somers Team at KW Philadelphia

Address: 1033 N 2nd St, 5th Floor, Philadelphia, PA, 19123

Office: (215) 694-3707

Mobile: (267) 987-4443

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