The Business of Home Staging

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Home Stager - Staging Diva / Six Elements Inc.
Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (or real estate staging, house fluffing as it's also called).



I have a client with a 7,000 square foot, partially furnished home that needs staging. It's located in Berkshire, England. By the way, that's also where you'll find Windsor Castle (seen at right), wonder if this project is for a royal neighbor? There's also: a client with a million dollar home in...
While many home stagers prefer that term to "house fluffers," we can't argue with free publicity for our craft.Schott’s Almanac which the Sunday Times calls “a social barometer of genuine historic value, ” features the latest catch-phrases as language evolves. The 2007 edition includes “house flu...
I've received many questions lately from home stagers wondering if it's OK to use lawn signs advertising that a client's home was staged by them, in much the same way as a window washer might put out a sign while they're working on a property to attract more business in the neighborhood.My answer...
I'm amazed at the number of home stagers who contact me because they aren't making any money in home staging. They want to save their business from sinking and they say, "when I make some money I'll take your course to learn how to price my services."If you aren't making money in staging and you ...

Debra Gould

The Staging Diva
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