The Business of Home Staging

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Home Stager - Staging Diva / Six Elements Inc.
Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (or real estate staging, house fluffing as it's also called).



I joined Active Rain in August after being invited by a realtor. Since that time I've mostly enjoyed the people I've met through this group and the discussions I've read on the various blogs. Over 40 home stagers who have completed my Staging Diva Training Program have joined the group after I in...
I get a lot of emails from real estate agents wondering why they should recommend a home stager to their clients. I believe there are three key reasons for this:Not understanding what a stager really does.Feeling that they already provide advice to their clients on how to improve their home for s...
What is a stock image?An image, photographed and made available by someone else, and then rented or sold to third parties for their own use (generally marketing communications). Some stock images are royalty free and therefore available without a fee.Stock images (photographs and illustrations) h...
Home Staging can be a lucrative business if you approach it as a business. I'm frustrated by the number of home stagers who call themselves professionals and yet don't even take some of the MOST BASIC steps to get their business off the ground.I do fault some of the home staging training out ther...
Many inexperienced stagers offer a free one hour staging consultation. It's a fast road to burn -out and business failure.Imagine the number of tire-kickers you'll get!Consider the time it takes to prepare for, schedule, travel to and attend these meetings, plus the inevitable phone calls you'd m...

Debra Gould

The Staging Diva
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