Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (or real estate staging, house fluffing as it's also called).
ARCHIVED BLOG POSTS
There are plenty of ways for home stagers (or any entrepreneur) to sabotage their business growth, but here are the six mistakes I see most often:Routinely giving homeowners Free Estimates. I call this the Free Estimate Trap. Not having a proper pricing strategy and thinking the key to getting bu...
I've been hearing from a lot of aspiring and seasoned home stagers worrying that the slow real estate market makes it impossible to build a home staging business. Nothing could be further from the truth.In a slow real estate market, also called a "buyer's market," prospective home buyers can affo...