Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (or real estate staging, house fluffing as it's also called).
ARCHIVED BLOG POSTS
The goal of home staging is to help prospective buyers fall in love with the home and imagine themselves living there. If you're working on a 3+ bedroom home in a family neighborhood, it's important to show a child's room (even if the current owners are childless). This inadequate (read: depressi...
House hunting is a lot like "speed dating". You may have heard of this dating craze, whereby singles meet 20 or more potential mates in one evening by having 5 minute dates with each of them. The idea behind the phenomenon is that two people either have chemistry or they don't. Many of us look fo...