The Business of Home Staging

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Home Stager - Staging Diva / Six Elements Inc.
Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (or real estate staging, house fluffing as it's also called).



I used to race around like a mad woman trying to fit 10 homes into a week, always afraid to put a client off who needed me and fearing if I didn't see them right away they'd disappear and find another stager. Then I realized that if you're good at what you do and in demand, clients will actually ...
When I ask many real estate agents today about the state of the market and its effect on their income, I often get an earful about tiny, intermittent commission checks and complaints of record breaking gas prices cutting into already bleak profits. Things aren’t great for many in the front lines ...
I receive countless emails from real estate agents asking if they should recommend a Home Stager to their clients.  My first question back would be, would you rather spend your time and money promoting a listing that looks like the one at the left, or one that looks like the one on the right. It'...

Debra Gould

The Staging Diva
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