The Business of Home Staging
Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (or real estate staging, house fluffing as it's also called).
ARCHIVED BLOG POSTS
2009
I read a blog post today by Clint Miller called "Death of a Salesman" listing the subtle and not so subtle ways a real estate agent can kill a client relationship. Often ignored basics like: being inaccessible, being dishonest and ignoring simple manners. It's sad these basics have to be stated, ...
02/25/2009
I wrote a blog post recently called The Stench of Desperation which attracted some excellent examples from readers of desperate marketing efforts they've seen that don't really help build business and may in fact make you look so desperate people won't hire you. For example, Diana Young wrote abo...
02/24/2009
20
Comments
Staging Diva Graduate Nicole Hurst of Cole House Design, ignited quite a discussion about stagers providing guarantees of a house sale when they stage a home for a client. Reading the comments, I was shocked to see that some home stagers actually provide this! Great for them if they're comfortabl...
02/16/2009
12
Comments
There are several great scenes in the Academy Award nominated film Frost/Nixon that have relevance to anyone in business: home stagers, real estate agents, mortgage brokers, etc. In one, Nixon's agent is explaining how he's going to negotiate a fatter interview fee from David Frost. He explains t...
02/10/2009
26
Comments
Too many home stagers seem to measure their success by the size of their inventory. That's a bit like a car company measuring their success by the size of their workforce. Both are an indicator of overhead, but not necessarily an indicator of profits. Now I'm not trying to wade into the debate ab...
02/08/2009
Real Estate Resources
Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (real estate staging, house fluffing).
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