The Business of Home Staging

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Home Stager - Staging Diva / Six Elements Inc.
Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (or real estate staging, house fluffing as it's also called).



I can't imagine spending weeks on end driving clients around to see one disappointing property after another. One peak inside and you know you probably wouldn't buy any of these houses either! Yet there you are flicking on the lights and stepping over the clutter, hoping against hope that someone...
"Home staging doesn't work," says the group of real estate agents sitting before the home stager trying to talk about her business. It's amazing to me how many agents are still resistant to having their clients' homes decorated to sell. I challenge anyone to spend 4 minutes watching this video an...
I'm committed to ending this practice of free home staging because it lowers the perceived value of a stager's expertise and does a disservice to all of us. My students don't stage homes for free "just to get their business started," they get paid for their time and expertise because they are pro...
One trait that separates the successful from the unsuccessful is the ability to look at change with an eye to opportunity, and Americans in general are good at this. At the end of 2008, an international survey by the Worldwide Independent Network of Market Research studied the impact of the globa...

Debra Gould

The Staging Diva
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