advice for real estate agents: The Truth About Lying in a Real Estate Listing: A House Hunter's View - 05/21/12 03:34 PM
We all know what "quaint", "cosy", "gem", "first time on the market in 25 years" mean in real estate ads.
But how far do you go to try and make your latest listing sound attractive to potential buyers?
I'm writing this not as a home stager or home staging trainer. I'm writing as someone who personally bought 7 homes in various cities. I lived in and staged all of them which is how I got into home staging.
I'm always on the look out for my next house so I'm an active reader of real estate ads, visitor to real estate … (17 comments)

advice for real estate agents: Should Real Estate Agents Pay for Home Staging? - 06/02/10 09:07 AM
While it's true that home staging will help a real estate listing stand out from all the other homes for sale, and while home staging will also increase the probability that the house will sell more quickly and for more money-- all of which are of considerable benefit to the real estate agent trying to earn an income from commissions-- I don't believe that agents should pay for staging.
I'm sure there are plenty of home stagers and home sellers who will disagree with me, but here's my reasoning:
If the home seller is prepared to invest in the advice of … (5 comments)

advice for real estate agents: Must-Have Marketing Tool for Real Estate Agents - 06/05/08 03:50 PM
I receive countless emails from real estate agents asking if they should recommend a Home Stager to their clients. 
My first question back would be, would you rather spend your time and money promoting a listing that looks like the one at the left, or one that looks like the one on the right. It's the same room after I staged it.
In my opinion, real estate agents are hesitant to utilize the services of professional home stagers for three key reasons:1. They do not fully understand what a stager does. 2. They feel that they provide adequate advice to their … (3 comments)

 
Debra Gould, The Staging Diva (Staging Diva / Six Elements Inc.) Rainmaker large

Debra Gould

The Staging Diva

Toronto, ON

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Staging Diva / Six Elements Inc.

Office: (416) 691-6615

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Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (real estate staging, house fluffing).
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