la jolla: You Get the Talent That You Pay For! - 10/10/19 11:00 AM
You Get the Talent That You Pay For!  
 
If my work looks easy or I get your home sold in hours not days or weeks, it’s because I’ve spent 21 years (so far) annually training  and weekly working in the trenches to have that talent. You pay me for the knowledge, skills and years invested, not the time it took me to get your result. You Get the Talent That You Pay For.
 
 
 
I Love this Parable, author unknown:
 
 
A steam ship engine failed. The ship’s owners tried one expert after another, but none of them could figure but how to fix the engine.
Then they … (21 comments)

la jolla: My 10 Favorite Real Estate Blogs of 2018 - 07/08/18 07:23 AM
Robert Newman  shared a great list of industry blogs to be aware of.
Robert was a a great guest on my former Podcast: The Mail-Right Real Estate Agent Show Episode 134 and then took over my co-host seat on that Podcast, after I amicably left in April of this year to launch my new Podcast: Postcards From Success. Robert is very dialed into the tech and SEO world and I recommend you follow his blog.
inboundrem) My dearest rainers,
 
It's been a minute. Growing a business is time-consuming! But I still make time to read and follow a handful of real estate blogs. … (5 comments)

la jolla: July Fun in the San Diego Sun! - 06/29/18 03:12 PM
July is my favorite summer month in San Diego and here is why:
 
4th of July Celebrations
All events take place on July 4 unless otherwise noted.  
Other Events In July
 
San Diego County Fair   June 1-July 4
“How Sweet it Is” Whether it’s sampling chocolate bubbling from a fountain, soaking up the glittery ocean views from atop the Ferris wheel, discovering how nature’s sweet fruits grow and ripen, or enjoying the Fair’s golden-ticket entertainment, your toughest decision will be choosing what to indulge in first! 
Time/Place: See website for schedule. / Del Mar Fairgrounds 
Contact: 858-755-1161 / www.sdfair.com
The CADO   June 16-Aug. 30
An immersive pop-up experience devoted to … (5 comments)

la jolla: What If Your Coach Ticket Got You Seated in First Class? - 05/21/18 08:21 PM

I can build a relational career on good people; I can't sustain a positive attitude nor a fulfilled purpose when it's just about numbers or closing transactions. For me it's not about how much you can afford to spend as a buyer and it's not about how much the market says your home is worth as a seller; it's about the relationship I'm able build with you through that transaction that leads to the client's advocacy and their future referrals. You pay the bills closing transactions, you build a career serving the needs of your clients through mastery and excellence at a level that exceeds … (11 comments)

la jolla: I'm Certain There's Uncertainty! - 04/25/18 05:14 PM
I got a kick out of this list, a list only a seasoned, quality agent could pen. We do see so much, we do know so much. But, we still have them days too. Always know your value, be able to communicate and never let anyone rob you of it. I think Liz and Bill Spear did a great job on this list, it's worth a read, I've read it twice it's so nice!
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

The longer I'm in real estate the more certain I am about certain things.
I'm certain there's a buyer for every home, no … (5 comments)

la jolla: I Don't Buy Leads, I work My "Spear". Oh, Do You Really? - 03/31/18 08:34 PM

 
 
 
 
I Don't Buy Leads, I work My "Spear". Oh, Do You Really?
                               (Sphere) 
 
I’m one of those Realtors that says, “I don’t buy leads, I work (or prospect) my Sphere of Influence (SOI) or my Database is the term I prefer to use. Now, in my case this is effective, because I really do. But, do you…really…work yours? Your Sphere of Influence is essentially your database. And yes, its a Sphere, not a Spear folks -I hear so many say “spear”; the title is tongue and cheek folks.
 
What … (41 comments)

la jolla: Podcast #136: LionDesk and The Power of Closing Deals with Your CRM - 02/17/18 08:28 AM

 
Listen Here
 
 
 
Why a CRM is One of The Most Important Tools You Need if You Are in Sales? We have a great interview with Randy Tobbe from LionDeska CRM designed for real estate agent and brokers.
At LionDesk, we are serious about building tools to help real estate professionals close more deals. Our team is constantly innovating and creating cutting edge systems that allow you to spend more of your time talking to the client and less time wondering who and when to follow up. Learn More Here
 
Watch Here
 
 
LionDesk helps you avoid being cliche' and generic with how you treat your clients!
 
Our Guest Contact … (0 comments)

la jolla: Podcast # 129 Bomb! Bomb! And the Art of Video Marketing - 01/15/18 05:21 PM

 
 
Click Here For A (truly) FREE Trial
 
Bomb Bomb .com were our guests and Jason Sheffield Director of Training and Education at www.BombBomb.com was our guest today. Convert more leads, shorten the sales cycle & convert more opportunities faster while you humanize your business · You are better in person · They offer a Free 14-Day Trial -
No Credit Card Required; Powerful Email Tools to get connected face to face.
 
Listen to Show #129 Here
 
Jason shares so many great tips, stats and advice that would enhance any 2018 marketing plan. We discuss email subject lines for improved open rates, tracking open rates, good content … (5 comments)

la jolla: We've Got You Covered (In Sun and Service, Not Snow)! #Better Winters - 01/03/18 05:03 AM
One of the accomplishments I'm most proud of in my Real Estate career is the
business alliance that I formed with my friends in business and in our Buffini & Company coaching...The SoCal Real Estate Connection.
 
 
Our Winters are Better Than Yours!
 
 
We are a group of professional business owners and  real estate agents; Realtors & Brokers with over 120 years of combined experience. The service we provide is simple; put the client's' needs first and we do that by assigning the agent (or agents) that will best serve the client, based on the area of San Diego County, Riverside County or Orange County, they need to … (2 comments)

la jolla: Podcast #127: Interior Design, Staging and Facebook? - 12/10/17 11:30 AM
  
 
Listen To #127 Here 
 
 
 
In this episode we have Liat Siegel as your special guest. Liat is experience interior designer who has worked with a number of real estate agents connected to successfully staging properties and helping both the agent and their clients get a amazing RIO results.
She now works with a number of boutique hotels and helping them also to get amazing results.
 
We also discuss her recent appearance on the “The Art of Paid Traffic” podcast hosted by Rick Mulready which is one leading podcasts that gives direct advice on how to use Facebook paid advertisement .
Liat Siegel, owner and founder of Hadar Interiors, provides luxury design … (0 comments)

la jolla: #500 Celebrated; It's About Engaging People, Not Posting Articles - 11/19/17 11:46 AM
My 500th came in 11/18/2017
 
Blogging is more than just posting articles; it's engagement with your audience, networking partners and local market.
 
What a difference 10 months makes! 
     November 2018                                          February 2018

 
Thank you
to my
my now
501...
 
 
Active Rain followers!
 
#500 came in yesterday and
#501 just behind him.
 
So, thank you Jay Valento!
Jay is a Long Beach, CA real estate agent that  is the owner of the Red Wagon Team!
 
Based on Jay's profile, he looks to be a long-time
Active Rain member since 2008.
 
Talk to Jay Valento … (4 comments)

la jolla: PODCAST #119: Follow Up Boss - 10/14/17 09:41 AM
 
 
On iTunes Here:
 
Episode #119 
 
In Episode #119 of The Mail-Right Podcast We interview Dave Lawrence Head of Growth at Follow Up Boss. This is a company that focuses on your sales results through a powerful CRM (contact management system) designed to link your email, lead sources and outgoing campaigns into a consistent and automated system.
It eliminates data entry when it comes to calling and texting through Follow Up Boss. It organizes your New Leads, Active Leads, Schedules Appointments and Reengages Inactive Leads!
 
Watch us here on Youtube with Bonus Material
"We make real estate lead conversion and sales follow up more efficient and automated resulting … (1 comments)

la jolla: PODCAST #118: Discovering Your BIG WHY with Josh Forster - 10/14/17 09:41 AM
 
 
 
 Episode #118
iTunes Link Here
We invited Realtor, Author and Philanthropist Josh Forster of Fort Collins, Colorado on the show today and here’s what we discussed…
Josh is a full time Northern Colorado real estate agent specializing in exceptional customer service for all his Fort Collins clients. Better than 95% of the people Josh helps are repeat clients and referrals from previous clients. Josh and I both coach at Buffini & Company together too!
 
And while we chat a bit about Real Estate, the main focus of today’s interview is on Goals and more specifically; you BIG WHY.
You see, Josh is a fellow author & blogger and he just … (1 comments)

la jolla: PODCAST #111: Prosperworks shares CRM & CMS Advice & Tips - 10/14/17 09:38 AM
 
Episode #111
link to iTunes
 
After years of experience at top companies (Yahoo and eBay), then building and selling two successful businesses (to companies like Zynga), Jon and Kelly set out to do it for a third time. Why? Serial entrepreneurship is a real thing, but they also realized they could tackle a huge problem: complicated, unusable CRMs. In turn, ProsperWorks was built to offer businesses of any size a CRM teams actually want to use.
 
We have a great show here with special guest Gabrielle Hughes content marketing manager for ProsperWorks. 
ProsperWorks is a powerful but very easy to use CMS (client management system) … (2 comments)

la jolla: PODCAST #110: Want To Sell More Homes? Get In Their Face! - 10/14/17 09:37 AM
Facebook Marketing Strategies for Real Estate Professioinals...Have A Plan!
 
 Episode #110
on Itunes (link)
 
 
 
We have a great interview here with Andrew Fogliato of Just Sell Homes. We discuss all things Facebook and we really cover a load of stuff connected to using paid Facebook adverts linked to driving quality leads to your email inbox in 2017.
 
Here’s more about Andrew and Just Sell Homes Podcast Episode #110 on iTunes
 
Andrew, founded Just Sell Homes in July of 2015. Why? Because he was asked to!
When I was selling real estate I had a mentor. He taught me a lot about the business. I also taught myself a lot … (0 comments)

la jolla: We Write In The Rain and There Is Right in The Rain - 10/01/17 08:24 AM
We Write In The Rain, We May Complain In The Rain,
 
But There's Much Right in The Rain
 
 
This is my (not done often enough) Spotlight on members that recently made me feel proud and fortunate to be a Rainmaker in the Active Rain. While I often agree with and or appreciate their posts, I don’t always agree with what they say and they don’t always agree with me, yet I sense mutual respect in our similarities and differences. Debate is where we learn, as long as we don’t get undermined by our own tunnel vision egos. I was impressed by these … (23 comments)

la jolla: Do Some Dating Before You Propose Marriage! - 09/30/17 12:27 AM
Value Proposition Part 3 of 4
(A September Active Rain Challenge) 
 
From  Value Proposition Part 3 of 4
Key Point #1: The Q&A and The Orientation from:
Brain Surgery: Do You Hire The Cheap Surgeon or The Skilled Surgeon? 
 
A valuable component of my Unique Selling Proposition is the Buyer or Seller Orientation Meetings I setup with new clients or returing clients to simply ask them questions and LISTEN to their answers.
 
By the way, it's important with couples, to have them answer these questions separately and discuss the results. Having a written questionnaire they fill out in separate conference rooms e.g. produces some important and revealing contrast in values that need … (4 comments)

la jolla: Solving Castle-$yndrome (Sellers, Let The Market Do The Talking) - 09/29/17 11:47 PM
Value Proposition Part 2 of 4 (September Active Rain Challenge) 
 
 
 
Pricing Advice for a seller is simple once mastered. Because it’s math and numbers do not lie. The challenge is it’s subjective math and sellers suffer from Castle-Syndrome, so their home always breaks the rules because “it’s the best Jerry, the best I tell-ya!” Seinfeld fans know the reference.
 
I simply use the appraiser’s method for non-investment properties in the residential market:
 
Subject Property: you must know this property for starters, so tour it and notate it’s location, condition and perks. And you’d better know that market it’s located in ie. you have been in … (1 comments)

la jolla: Brain Surgery: Do You Hire The Cheap Surgeon or The Skilled Surgeon? - 09/29/17 11:47 PM
Value Proposition Part 1 of 4 (September Active Rain Challenge) 
 
The definition of full service is simple: It’s creating WOW!
Wow! costs money and is rarely delivered by a new agent, a transactional agent or the worst agent: complacent agents. You can buy sox at Nordstoms and have an experience, while purchasing quality that lasts. Or, you can have the Kmart experience, buy cheap and have to buy often for lack of quality; (so in the long run do you really save)? And remember:
 
"Nordstroms never panics when Kmart has a sale!"
 
 
         PODCAST #117: The Plan To Save Real Estate and Your … (30 comments)

la jolla: Fly Boy: Being Human, An AR August Challenge - 08/31/17 09:59 PM
When I was in 6th Grade, my teacher had us make
a Vision Board.
It was 1979 and I was introduced to goals by this project.
I have no clue what I put on that board ...
except this:
it was covered in photos several photos of 
The McDonnell Douglas F/A-18 Hornet
 
Yep, the plan was to join the Navy and fly jets.
 
My grandfather on my Dad's side was a WWII pilot and the flew for United Airlines and I always wanted to be like him. Well, my Navy career was to never be, due to a severe accident. (Most folks don't know I'm partially and … (11 comments)

 
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D, & Host of Postcards From Success Podcast (Big Block Realty 858.232.8722) Rainmaker large

Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D

& Host of Postcards From Success Podcast

La Jolla, CA

More about me…

Big Block Realty 858.232.8722

Address: 8895 Towne Centre Dr. , Suite 105 #436 , San Diego, CA, 92122

Mobile: 858-232-8722

Office: TJNRealtor@gmail.com

Email Me



Listings

Links

Archives

RSS 2.0 Feed for this blog