linkedin: If You're Going To Sell On LinkedIn - Fill In Your Profile!
- 04/06/21 08:20 AM
I'm very active on LinkedIn, and as a result I get approached frequently by B2B salespeople from a wide variety of organizations trying to either sell me their product or service, or else attempting to get me onboard to promote it to my network. I've noticed something interesting about these folks, however. They seem to be so focused on "the art of the deal" that they neglect to fill in their online profiles. Some are missing profile pictures - many more lack descriptive statements of who the person is and what they do. Why they're contacting me is no mystery: a slew of … (5 comments)
linkedin: Five Must-Have Social Media Networks
- 03/30/21 08:59 PM
The days of "going viral" on social media are long gone, but it still holds real value as a shortcut for reaching out to your audience without spammy email, paying for ads, or SEO elbow-grease. After all, your goal is to tell people about your listings - and social media gives you an easy path to reach not only the personal contacts in your network, but their friends & family as well. A recent study on the number of social media users on popular networks shows some impressive figures: Facebook – +2B users worldwide; YouTube – 1.5B; Instagram – 700M; Twitter – 328M; … (1 comments)
linkedin: The Best Days & Times To Publish On Social Media
- 03/30/21 08:58 PM
It's well known in the marketing world that there are better & worse times of the day to run ads. The same is true for marketing niches, such as email marketing - and not surprisingly, there are peak times for maximum social engagement as well. Let's take a look at what the statistics tell us about the best times to post on the top social media networks: Facebook: The best days to post on Facebook are Saturdays and Sundays (both register 32% users) and Tuesdays and Fridays (both register 18% users.) The best times to post on Facebook are 9AM, 1PM (the most … (5 comments)
linkedin: Social Media Tips To Improve Audience Engagement
- 03/25/21 01:31 PM
There’s no disputing how pervasive social media has become over the last decade – and in modern business, it’s no longer optional. Whether you’re actively marketing your business by reaching out to prospects on Facebook or LinkedIn, or passively branding yourself with business updates, there’s real value to be had in being active in social media. It keeps you top of mind with clients, colleagues & prospects – and provides solid supporting information on your business & professional reputation for potential clients doing research. Not only is social media a valuable tool for promoting your business, but that value is magnified by … (1 comments)
Digital marketing executive with 25+ years of experience and a proven track record generating tens of millions in client revenue. Startup advisor & strategy consultant experienced in media & public relations. Top writer on Medium in Space, Science & Technology. Featured in Wired, Janes Defence Weekly, Discovery, Nippon TV & more.
I'm very active on LinkedIn, and as a result I get approached frequently by B2B salespeople from a wide variety of organizations trying to either sell me their product or service, or else attempting to get me onboard to promote it to my network.
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