online marketing: Do You Have A Digital Marketing Strategy For 2021?
- 04/05/21 08:41 PM
Do you have a digital marketing strategy mapped out for 2021? We're well into the year already, so if you don't have a structured plan in place yet for digital marketing, now is the time to do it! A digital marketing strategy provides a framework for online marketing in your business, along with how to achieve its goals, acquire new customers, retain existing accounts, increase sales, etc. Planning an effective Digital Marketing Strategy requires the following steps. Define your brand. Identify your ideal customer. Create measurable, achievable & realistic goals. Choose the digital strategies that are best for your business. Set a budget. … (1 comments)
online marketing: SEO Strategies to Generate More Website Leads
- 03/30/21 09:03 PM
A great source of real estate leads is through your website. According to the National Association of REALTORS, more than 80% of prospective homebuyers search online to find their prospective agents as well as their prospective dream houses. With that kind of lead volume flowing online, it makes sense to optimize your website to capture both the highest quantity and quality of leads available - but how do you do it? The answer is to maximize your organic SEO (Search Engine Optimization) strategy. Here are a few tasks that can help you maximize your online SEO: Make sure your website works on both … (2 comments)
online marketing: Critical Real Estate Lead-Generation Channels
- 03/30/21 08:47 PM
You don't want to put all of your eggs in a single basket when it comes to generating leads. Too many things can go wrong, and leave your business high and dry. Here are some tips on how to build a diversified lead-generation portfolio to ensure that you always have new leads regardless of market conditions: Phone Prospecting: Phone prospecting can be a powerful tool for lead generation, but it requires practice & perserverence to start getting results - and those results will get better over time as you develop your phone prospecting routine, polish up your scripts, and perfect your delivery. … (4 comments)
online marketing: Be Where Your Competition Isn't
- 03/30/21 08:24 PM
Earlier this year, I had a conversation with a very wealthy, very well known real estate industry executive. He was reminiscing about the early days of his career, and mentioned that he always prospected during the holidays. "Around Christmas," I asked, "but that's a pretty dead time of year. In fact, a lot of agents simply pack it up then until spring." "Exactly," he replied. He went on to explain to me that Christmas IS a pretty dead time of year, but despite there being a lot fewer leads, there are also a ton less agents competing for them. In other words, be where … (3 comments)
online marketing: Are You Overlooking Local Marketing Sources?
- 03/30/21 05:27 PM
In today's world, we spend so much time on Facebook, Twitter, Instagram, and other digital media that it's easy to overlook more trusted & traditional venues for marketing. Engaging, local content helps to inform and educate your prospects by speaking to all aspects of their lives. It also helps support local business to advertise or at least contribute to it, and it reaches people in a way that common digital media may not. It's all about being where your competition isn't - as well as stay top of mind where they are. Strategically tying together compatible marketing efforts and platforms (websites, blogs, emails, … (1 comments)
online marketing: Do You Have A Content Marketing Strategy?
- 03/30/21 05:24 PM
Have you outlined a strategy for content marketing yet, or are you just shooting from the hip, hoping that if you put enough material online you'll reach prospective clients? Here are some suggestions to consider for creating content marketing strategy. Try to answer all of the questions below for yourself, and if you're not able to, do a Google search to find more answers - tons of information on content marketing is available online. Who is your audience? Define your audience by demographics, home buying/selling experience, budgets, investment goals, and other factors. You want to address the specific needs within your audience … (1 comments)
online marketing: 7 Useful Real Estate Lead Generation Techniques
- 03/30/21 05:20 PM
Leads are the lifeblood of any real estate business - it seems like you can never have "enough", and if you ever do reach that point it's almost time to hire an assistant to handle them. In fact, that might not be a bad idea, since working leads does require a fair amount of work, and you may want to invest your time in closing deals rather than prospecting for them. There are two types of leads, paid leads and organically generated leads. Paid leads come from a variety of websites, including Zillow, Realtor.com, Trulia, RedX, Landvoice, ZBuyer and more. These are really … (1 comments)
online marketing: What Can A Marketing Agency Do That We Can't Do In-House?
- 03/29/21 10:13 AM
Re-envision your company. I’ve done this a number of times, approaching the existing marketing of a firm from an outsider’s perspective, and carefully weighing their strengths & challenges against their competitors. Some problems with doing your own marketing are: Implicit bias towards your own products & services, which makes it difficult to correctly position yourself in the marketplace. Overlooking & failing to leverage social proof such as testimonials, online reviews, etc. Not clearly expressing what you do to outsiders because you’ve internalized it so well that it’s obvious to you. Three recent examples of this from my own clients are: Company A: They were having … (0 comments)
online marketing: What's the Best Way To Spend $1,000 Budget For Online Ads?
- 03/26/21 10:26 PM
Online advertising should be bifurcated between "local/regional" and "national" advertising - although advertising platforms like Google or Facebook typically require you to specifically narrow your ads to a local level. So, speaking locally, $1,000 is more than enough to get you started. In fact, I'd recommend doing a few tests with even smaller amounts. You can boost a post on Facebook for $20 and see if it gets traction - so why not play around with some boosted Facebook posts to your target audience & then put real money into the top-performing post? It's safer for your wallet! You could also put that … (0 comments)
online marketing: Has Your Social Media Marketing Quit Working? Here's How To Fix It!
- 03/26/21 10:23 PM
In online marketing, especially in a competitive industry like real estate, anytime you find a channel that truly works for producing leads it's a good bet that it won't last. Part of the problem is "saturation", which happens when everybody who was going to take action on your message already has. Don't get me wrong: repeat exposure to a message keeps you top of mind, and changing consumer needs mean that your marketing channel will never completely dry up - but when you reach saturation, your lead flow drops rapidly & it's obviously time for change. Another issue is competition: your competitors are … (1 comments)
online marketing: What Will Happen In Marketing In The Next 10 Years?
- 03/26/21 10:20 PM
When you look at e-commerce as a percentage of US GPD over the past few years, you’ll see that it continues to grow. So over the next decade, we can expect to see advertising in all forms continue to grow & become more competitive. Market competition will continue to increase, which will drive up advertising costs on channels like Adwords. This in turn will lead to 4 things: Higher costs in mainstream ad channels like Adwords will drive more spending in lower return channels as their relative ROI becomes more inline with Adwords higher prices. We’re already seeing this with Facebook Ads, … (1 comments)
online marketing: How Do I Manage A Database That Contains Both Leads & Customers?
- 03/26/21 10:10 PM
This is the million dollar question for many real estate agents and most small businesses. The overall idea of a CRM is wonderful: it lets you store all of the people that your business interacts with in one place, and makes them easy to lookup. Recent trends have made this even better - some CRM's like InfusionSoft or Ontraport incorporate marketing funnels that let you create & automate email, SMS and even voice-message followups. Once you add the new person to your database, the system takes care of the rest, based on a marketing flow you've already constructed. Other CRMs are more focused … (1 comments)
online marketing: How Do You Predict Lead Volume?
- 03/26/21 10:09 PM
Lead generation & conversion is predicted on the past-performance of similar assets & campaigns. Essentially you review past performance over time and make estimates for future lead-generation based on trends. As you gain more career experience, you’ll learn enough about your assets, audience, channel, and advertisements to make predictions about lead-generation without knowing the specifics of a campaign. For instance, I can tell you that with my advertisements, landing pages & offers, I anticipate a 30% to 50% conversion rate for opt-ins, which translates to a 5% to 10% sales conversion rate. I can make a lot of changes to various parameters and … (0 comments)
online marketing: What Social Network Should I Be Advertising On?
- 03/26/21 09:48 PM
When it comes to social media for marketing, there are 2 types of marketing you’ll be doing: free brand-building & paid advertisements. The “top” social media channels vary depending on what you’re doing. Establishing Your Brand: Facebook Business Page, Google+, Twitter, YouTube, LinkedIn. Those are the key focus areas to work on, and you want to create a rich, in-depth profile for your company on each of them. It’s also worth building out profiles on local business directories as well. Paid Advertising: Facebook/Instagram & Google Adwords (and you can run those on YouTube, Google+, which is why I’m including it). I’ve … (0 comments)
online marketing: Should You Advertise Online Or Offline?
- 03/26/21 10:48 AM
Where are your customers? Reading the morning newspaper while they eat breakfast? Not anymore - the newspaper business is dying. Well then, maybe they’re listening to radio? Forbes says no on that, too. OK, well then what about magazines or Television? Let’s add two more “no’s” to our list. For over a decade, traditional media has either been stagnant in the case of broadcast radio, or dying altogether such as with newspapers. The audience just isn’t there anymore - they’re all online. The reason everyone is online is because it’s less expensive to publish online & much faster to distribute your story (or … (2 comments)
Digital marketing executive with 25+ years of experience and a proven track record generating tens of millions in client revenue. Startup advisor & strategy consultant experienced in media & public relations. Top writer on Medium in Space, Science & Technology. Featured in Wired, Janes Defence Weekly, Discovery, Nippon TV & more.
Do you have a digital marketing strategy mapped out for 2021? We're well into the year already, so if you don't have a structured plan in place yet for digital marketing, now is the time to do it!
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