realtor: Good News in a Bad News Headline
- 04/20/09 12:12 PM
"March Housing Construction Drops 10.8 Percent" By now you've probably seen headlines like this one. It's dramatic, it sounds like the world is ending for real estate, and it is just the kind of dramatic overstatement that makes me gag when I read the news. But have you actually READ the article? I've linked it to the headline. Believe it or not, there's actually a lot of good news in there. The article explains that the percentage is based largely on the fact that multi-family home starts (apartments) are down, but in fact, single family home starts have stabilized. Here are … (31 comments)
realtor: Don't Take For Granted What Your Customer Knows
- 03/23/09 05:11 AM
How often do you take for granted what your customer knows? You are undoubtedly the best in your field, so of of course you know everything there is to know. But does your customer? Educating the consumer is especially crucial with first time home buyers. I like to think of it as a chain reaction. Knowledge is power. Power provides confidence. Confidence inspires decision making.
Over the last couple of years, I have learned that very few people (and some fellow agents) truly understand what a normal real estate market cycle looks like. Fewer still are able to convey this knowledge in … (4 comments)
"March Housing Construction Drops 10.8 Percent"
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