data integrity: Umm...Could You PLEASE Close Your Listing? (The Data Is Important!) - 07/17/15 08:19 AM
Get a bunch of real estate agents together (in any setting...online, over drinks, in the boardroom, by the water cooler, in a parking lot...whatever), mention the phrase "data integrity" and without fail, heads will start nodding, hands will go over hearts & a faraway stare (supposed to mimic that of faithful reverence) will signify tacit agreement of the grave importance of the subject.
Arguments over various platforms & their "lack of good data" start up every single day on Facebook & in bullpens, with agents & brokers swearing that "controlling the data" is something sacrosanct & Holy to all things real estate.
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