marketing: The Power of Value-Driven Marketing
- 05/01/07 07:05 AM
I recently read an article about Value Driven Marketing and I thought I would share some of the highlights with the AR members. It forced me to re-think how I was spending my marketing dollars and more importantly WHY I was spending money on marketing. I hope you get something out of it. Many companies are like acquaintances who always want something from you, but never give anything in return. They bombard you with offer-driven marketing, a strategy designed to generate new business through endless discounts and special promotions. While offer-driven marketing focuses on transactions, the goal of value-driven marketing is to create business through long-term relationships. Value-driven marketing is particularly … (0 comments)
marketing: A Good Letter for Realtors to Touch Your Client Database
- 05/01/07 03:41 AM
The entire Real Estate industry is in a unique cycle right now. Below is a copy of aletter I will be providing to my Real Estate Partners to help them "touch" their client database. It is my hope that this letter will provide some necessary ammunition for my Real Estate Partners and prove that they are in fact Professional Realtors and are on top of ever changing market conditions. Dear (Client Name) You have no doubt been hearing or reading the headlines about adjustable rate loans and that up to 2 million homes could be heading into foreclosure. Millions more are being impacted by recasting (that … (4 comments)
I recently read an article about Value Driven Marketing and I thought I would share some of the highlights with the AR members. It forced me to re-think how I was spending my marketing dollars and more importantly WHY I was spending money on marketing. I hope you get something out of it. ;)
;)
