marketing: Free is Good, But So Is Stuff You Pay For : )
- 09/06/09 12:42 AM
From the FATHER of MODERN MARKETING: Seth Godin - His Blog Today ####### "In the free media world in which we're living now, it's so easy to get stuck on not investing, on avoiding outlays at all cost. Frugal is an admirable trait, but being a miser is dumb." ####### It's a Good Read! In fact.... I highly recommend you subscribe.
Find out why he says free is good but stuff you pay for is also good! http://sethgodin.typepad.com/seths_blog/2009/09/index.html … (2 comments)
marketing: Moving Online Market Makes Moving Marketing Target
- 07/06/09 02:23 AM
It is a mistake to approach today's online communities the same way you approached them one or two years ago. THIS IS BECAUSE THEY HAVE CHANGED. Read that again. A rapidly moving group discovered the Internet, and then....... WHAT? FROZE? STOPPED THEIR ENDLESS QUEST TO LEARN MORE & DO MORE? HARDLY! AR's early days were more "engaging" as far as I was concerned. But then again, this was true for ARPANET, as well as COMPUSERVE, and AOL, and MySpace, to name a few... Here is $.02 that is worth a Million Bucks: (I am preaching to myself as much as anybody) … (3 comments)
marketing: Recession Marketing Plan ? Don't Become an Invisible Agent !
- 04/27/09 01:33 AM
Recessions cause most businesses to pull back on advertising and marketing. But this could be shooting yourself in the foot. Textbook advice is to stay aggressive in the face of the cyclical market downturn. It's the best way to position a business for future growth once the market turns. So Remember: Out of Sight is Out of Mind - and don't become an INVISIBLE AGENT. And don't make your sellers homes INVISIBLE HOMES by scrimping on marketing. … (11 comments)
marketing: Real Estate Marketing - Are You Purple Yet?
- 04/22/09 01:35 AM
If you HOLD your BREATH until you TURN PURPLE, will you sell more real estate? Probably not, but you never know... Where am I going with this? I am trying to help you make an extra $10,000 to $50,000 dollars in 2009. Would that work for you? What would 5 extra deals be worth? Can you get that from better SEO, a solid Social Media Marketing Strategy, or a Lead Generating Web Site that worked better? What does this have to do with BEING PURPLE? Every great blog post needs a cool "lead in" or angle - and this single blog post … (8 comments)
marketing: This is The GREATEST Real Estate Market Ever !!!
- 02/26/09 11:09 PM
Tell everyone you know - IT'S ABOUT TO BE THE GREATEST REAL ESTATE MARKET EVER!!! The ForeClosure prevention steps being implemented by Uncle Sam will stop the inventory oversupply problem that has pushed prices downward. In the next 3 months, credit will become more widely available, and jobs created by the Economic Recovery Stimulus Package will dump money into the economy - spurring a rise in consumer confidence and consumer spending. House values are about to start going up, and so are interest rates. NOW is the time to bag a great deal - and many smart buyers will realize that in the … (0 comments)
marketing: Real Estate Marketing - SHIFTING INTO NEW GEARS FASTER THAN YOU ARE?
- 02/17/09 10:30 AM
There is a fundamental shift in real estate marketing going on, right now. We coaches used to say, "IF YOU KEEP DOING WHAT YOU HAVE BEEN DOING - YOU WILL KEEP GETTING WHAT YOU HAVE BEEN GETTING." The idea was to follow up with a question - HOW IS THAT WORKING FOR YOU? WANNA MAKE A CHANGE? Or, turned inside out, THE DEFINITION OF INSANITY: CONTINUING TO DO WHAT YOU HAVE ALWAYS DONE - WHILE EXPECTING DIFFERENT RESULTS... Now it's turned on it's head. I suggest that it is no longer reasonable to expect to keep getting what you have been … (3 comments)
marketing: Merry Christmas Toledo Realtors!
- 12/24/08 12:47 AM
Seasons Greetings : ) Christmas Is Almost Here! Please let us take this opportunity wish you and yours the very best in Love, Peace and Hope this Holiday Season. The holidays give us a chance to drop the mad dash, put cares aside, and give our time and attention to the people we call family. We hope you will share love and special times with a special group of people this holiday season. Perhaps you will take a few quiet moments to give thought to the power of hope and new beginnings? This can be a season … (0 comments)
marketing: Real Estate Toledo Ohio - New Day, New Way!
- 12/21/07 05:29 AM
It's a new day for Real Estate in Toledo Ohio. Introducing a 24 Hour Real Estate Channel for Toledo Ohio, at Buckeye CableSystem Channel 100. The Real Estate Toledo Advertising Service is branded HomeFinder Channel 100 and there will also be a Sister Web Site at www.HomeFinder100.com where Toledo Homes For Sale will be Advertised. All leads go to listing agent or broker. Leads are never resold! Official Real Estate Channel Launch date is March 1. Listing order cutoff will be in early February for the first show. Advance orders will be taken at agent presentations to be made at broker sales … (1 comments)
marketing: Are You PURPLE Yet?
- 10/15/07 02:41 PM
Best Real Estate Web Site - Search Engine Placement - How To Get A Real Estate Web Designer Who can Change Your World If you HOLD your BREATH until you TURN PURPLE, will you sell more real estate? Probably not, but you never know... Where am I going with this? I am trying to help you make an extra $10,000 to $50,000. Would that work for you? What would 5 extra deals be worth from a web site that REALLY WORKED better? What does this have to do with BEING PURPLE? Every great blog post needs a cool "lead in" or angle - … (14 comments)
marketing: The Future of VIDEO in Real Estate
- 09/30/07 09:46 AM
Do you see a big future for VIDEO in Real Estate? Why or Why Not? Are you using Video on your web site for Personal Promotion? Are you using Video on your web site with your Listings? Are you advertising on TV ? Post Links! … (6 comments)
marketing: Better to light a candle than curse the darkness?
- 09/12/07 01:51 AM
I don't have much to add to the following observation about the Real Estate Market Correction... It is short but says a lot... ############# Michael Parker, a Real Estate Consultant, In a Recent Article, says: In any correction, there are those who adapt and improve, and those who curse the darkness. I was always taught that it is better to light a candle than to curse the darkness. There are lots of reasons behind this current mess that are outside of your control. Your prospecting, Internet marketing and transition to making your online marketing presence work better for you are all things within your control. ############# So … (5 comments)
marketing: A "Big Brand" National Marketing Plan for Independent Brokers?
- 04/14/07 02:17 AM
I sometimes wonder how independent brokers feel about the lack of available resources as compared to BIG BRAND brokers? Oh, I know, you are happy in your boat, and don't want to be a BIG BRAND office.... BUT... Was wondering, what if there were a BIG BRAND style national marketing plan for Independent Brokers? IS that an Oxy-Moron like Jumbo Shrimp? Or would independent brokers welcome the idea of having a program that helped them be more visible, recruit agents and dominate mind share like the big companies do? What do you think are the biggest bottlenecks for independent brokerages? Ability to recruit GOOD agents?Quality of marketing materialsWriting Good … (13 comments)
marketing: From Blogosphere King to Nobody in 30 Days?
- 03/16/07 05:10 PM
Even as blogging begins to get crowded, and popular bloggers find themselves blogging on more than one blog, writing about the same thing over and over.... Some find themselves wondering what will be the next invention to surpass this one. Could it be Video? Youtube is already being chased by imitators. Oh for the good old days when a mere web site could set you apart from the crowd... Now you have to have a blog linked to a stealth site, targeted to your main site, hosting video.... Or you could become a nobody before you ever get to be a somebody! … (2 comments)
marketing: Realtor Tag Lines On Parade
- 03/13/07 12:46 AM
TAG Lines and Branding help people remember us, attach emotions or values to our name. For Branding, I use "American Dream Team" because it conjures up pride and hope and sense of opportunity For Tag Lines I use: Buy Smart, Pay Less, Get More (because it communicates LOGIC and a BUSINESSLIKE approach while demonstrating that I UNDERSTAND the prospect's FELT NEEDS). And also, Dugan Delivers! (because it communicates CONFIDENCE and SERVICE). Sometimes I roll it all together like this. Find Out Why People Say Dugan Delivers on the American Dream! because it appeals to curiosity and makes it sound like the service is so good that everybody … (4 comments)
marketing: How to NIBBLE your way through a FSBO Elephant
- 03/09/07 06:51 AM
Sales Technique: Working THE NIBBLE in order to EAT the WHOLE ELEPHANT... Let's see.... On another topic, a good question was asked about the sales technique I call THE NIBBLE. I probably did not invent this term, and don't know who did. This was in relation to listing FSBO's... I shared how to NIBBLE your way in to the FSBO home and NIBBLE your way in to a Full Listing Presentation when your first permission was only to tour the home. Somebody wanted to know more about how this works, so I explained, If you want to eat an elephant, you need to eat it ONE BITE AT A … (11 comments)
marketing: FSBO Killer Army and the iPOD Brigade
- 03/08/07 01:24 PM
The FSBO Killer Army and the iPod Brigade - or NOT ??? FAIR WARNING: Everything I am about to say or talk about on this post is FREE OF CHARGE - so please tell the spamcops to keep their weapons holstered ;) WHAT YOU GET (FREE) A Downloadable MP3 of a 1 Hour FSBO Listing Coaching Call... FIRST, let me say we don't kill FSBO's - we just kill the myths about FSBO selling... Or maybe we kill them with kindness? OK - so that covers the FSBO Killer Army part - but what about the iPod Brigade Part of the title? A coaching client of mine … (2 comments)
From the FATHER of MODERN MARKETING: Seth Godin - His Blog Today;)
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