real estate marketing: WHO will save REAL ESTATE? - 02/04/10 01:33 AM
WHO will save the REAL ESTATE MARKET?  Inspired by Seth Godin's blog of 2-2-10:   READ THE FULL BLOG ARTICLE  Marketing Genius Seth Godin wonders in a recent blog post...
Why do we want somebody to "SAVE" what is already gone ?    
He notes that core consumer demands will survive in any valid market.  The "status quo" method of delivery may pass away, but the 'market' may not need saving at all.  Why, then - he wonders - do we try to hang on to the "way things were" when it would be smarter to move forward and embrace the future?
"Who will save us..." & "What … (3 comments)

real estate marketing: Real Estate Marketing - Pour It On Before You Run Dry and Can't Turn It Around - 07/22/09 02:06 AM
Real Estate Marketing Is it Time to Pour it On Before You Run Dry and Cannot Turn It Around?
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Seth Godin's blog today says it very well.
"You can't shrink your way to greatness," said Tom Peters. Yet that's what so many dying businesses try to do. They hunker down and wait for things to get better, but they don't. This isn't a dip, it's a cul de sac. It's over. Right this minute, you still have some cash, some customers, some momentum... Instead of squandering it in a long, slow, death spiral, do something else. Buy … (8 comments)

real estate marketing: Social Media EPIPHANY - Realtors May not GET IT until they GET IT... But they are READY to GET IT !!! - 06/10/09 05:33 AM
From Inman News article:  THE SOCIAL MEDIA EPIPHANY By Marc Davison, Wednesday, June 10, 2009.
Mark writes something simple but PROFOUND for Inman News today: On real estate and social media.
Mark has discovered that most Realtors think of social media as a waste of time, with a bunch of people posting meaningless comments about meaningless activities...  revealing silly useless things about themselves.  He finds that only a few Realtors dabble in Facebook or Twitter and only about 3 in 400 agents he met recently actually did social media networking correctly!
He found that once he helped them connect a few missing dots, they GOT … (5 comments)


Lonn Dugan

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This Mortgage Loan Officer is a former RE/MAX Agent, Realtor, Webmaster, Trainer, Speaker, Lead Generating Fool and Blogging Junkie... : )



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