social media: ForePlay or Four Play - What Turns You On? - 12/29/09 12:12 AM
OK - OK -ForePlay is a play on the words Four Play - But now that I have your attention.... ; )
How many ways do you work the web?  1 ?  2 ?  3 ?  4 ?  More?
First there was just the web...  Then there blogs.  Then came Twitter and now Facebook.   That's the four play lineup...  For a Realtor - it is getting overwhelming!
The web is a no brainer...  You have to be there.  Then Facebook created yet another landscape, a playing field all its own.  I just don't know how fractured the communication channel can get and … (0 comments)

social media: Google Wave TIP: DO IT NOW - Get Ahead of Next Technology WAVE - 10/01/09 09:00 AM
Google WAVE is the next big Technology thing.  Unbelievable.  Transforming.  Disruptive.  Empowering.
If you don't know what it is, find out at  or 
Why?  You can ride the hype, profit from the PR machine and searches that are coming for waves that serve your city.  You can corner the mind share for social media and collaborative networking in your city.  
It could be as big as dotcom, and as small as your private cash machine.
Then again, If I have to explain, then maybe this tip … (6 comments)

social media: SEO - A NEW GAME: Can You Control What Comes Up? - 09/06/09 12:59 AM
Online marketers be advised. Social media participation can trump optimized web sites at Google!  Search Engine Ranking formulas are changing dramatically, in favor of social media over 'search optimized web sites, and will continue to do so.   Googling my name used to get several optimized web web sites at top of page 1 - starting with the once holy "Exact Domain Name" match to key word googled.  eg:  Google Lonn Dugan and get as #1 result.  Now, I have a pretty darn good track record of getting page one when I want it, for whatever search phrase I … (4 comments)

social media: Social Media: Twitter, Facebook - Prospecting When You WANT To - 06/11/09 09:11 AM

A lot of what you see in social media sites seems silly and meaningless, and much of what is revealed on the personal level may seem far too personal and casual to EVER lead to business...
Or so many Realtors think.   
But this is the heady stuff of that messy thing called R E L A T I O N S H I P
Any Realtor actually selling houses right now knows that a Pre-Existing R E L A T I O N S H I P trumps almost any other prospecting skill or ability a Realtor might have when it comes … (6 comments)

social media: Social Media EPIPHANY - Realtors May not GET IT until they GET IT... But they are READY to GET IT !!! - 06/10/09 05:33 AM
From Inman News article:  THE SOCIAL MEDIA EPIPHANY By Marc Davison, Wednesday, June 10, 2009.
Mark writes something simple but PROFOUND for Inman News today: On real estate and social media.
Mark has discovered that most Realtors think of social media as a waste of time, with a bunch of people posting meaningless comments about meaningless activities...  revealing silly useless things about themselves.  He finds that only a few Realtors dabble in Facebook or Twitter and only about 3 in 400 agents he met recently actually did social media networking correctly!
He found that once he helped them connect a few missing dots, they GOT … (5 comments)

social media: Secrets of Social Media Marketing - Web 2.0 For Real Estate Agents - 04/29/09 03:33 AM
Secrets of Social Media Marketing - Web 2.0It's all about Connecting with IDEAL CLIENT TYPESBefore they know they NEED A REALTOR !
HELLO!  Are you paying attention?  The days are fast coming to an end when a consumer will arrive at a yard sign and call the listing agent instead of their own agent.  This only happens now when they don't know a Realtor.  Most savvy buyers know better than to call somebody working for the seller.  Most agents would tell you that you should always have your own Realtor...  But thern again, many listing agents working a sign call can't help but … (7 comments)


Lonn Dugan

Toledo, OH

More about me…

Address: Toledo

Office: (419) 764-9649

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This Mortgage Loan Officer is a former RE/MAX Agent, Realtor, Webmaster, Trainer, Speaker, Lead Generating Fool and Blogging Junkie... : )



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